Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Latest News on Customer Magazines & Customer Publishing - APA - 5 social curation sites/apps and why customer publishing agencies should be interested

Latest News on Customer Magazines & Customer Publishing - APA - 5 social curation sites/apps and why customer publishing agencies should be interested | Brand & Content Curation | Scoop.it
Social curation has been a hot topic in the digital world since the latter part of 2010. With an ever growing base of content fighting for consumers' attention, people are looking for ways to filter the stream of information and news.
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10 terms to banish from B2B content: PRSA

10 terms to banish from B2B content: PRSA | Brand & Content Curation | Scoop.it
Are you writing a press release, white paper, webcast script or some other content aimed at a business-to-business (B2B) audience? You should know what you're getting into before starting the writing process. B2B buyers are accustomed to making big decisions based upon a lot of research and market knowledge. The tactics that you’d use to sell diet soda or laundry detergent won’t work here. In fact, they can make people angry. (RT @prsanews: PRSA Tactics: 10 terms to banish from B2B content http://goo.gl/fb/B1MAK)
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Is Your B2B Content Getting the Mileage it Deserves?

Is Your B2B Content Getting the Mileage it Deserves? | Brand & Content Curation | Scoop.it
Content Marketing plans often target external audiences like prospects and partners, but fail to serve potential stakeholders within an organization.
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Content Marketing: Business Benefits of content curation | WordView Editing

Content Marketing: Business Benefits of content curation | WordView Editing | Brand & Content Curation | Scoop.it
The emerging role of content curator and the business benefits of publishing 'other peoples content'.
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Content Marketing – The Competency Gap | B2C Marketing Insider

This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33
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How to attract massively more business with content marketing | Internet marketing

How to attract massively more business with content marketing | Internet marketing | Brand & Content Curation | Scoop.it
Content marketing can be used by anyone, to build a massively powerful marketing machine. Here's how...
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Why Content Curation Could be the Best Marketing Idea in 2011

Why Content Curation Could be the Best Marketing Idea in 2011 | Brand & Content Curation | Scoop.it
Content curation is quite possibly the next big marketing idea. Blended with content creation it can drive results and thought leadership too.
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Content Marketing: Why content curation makes business sense | WordView Editing

Content Marketing: Why content curation makes business sense | WordView Editing | Brand & Content Curation | Scoop.it
Thriving brands understand that content creation is as important for success as creating products that solve problems. But creating original content is tough.
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