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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto

Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto | Brand & Content Curation | Scoop.it
A complete paradigm shift in editorial operations is required. Traditional editors will have to learn to collaborate with others and integrate expertise from multiple domains to a much greater extent than they ever have before. As much as I respect editors, this is a control issue. They need to get over it.
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Q&A: Steve Rubel on social media content 'decay'

Attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out.
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Money is the currency of the business world. Content is the currency of the social media world. - Jeff Korhan via @DanekS

Money is the currency of the business world. Content is the currency of the social media world. - Jeff Korhan via @DanekS | Brand & Content Curation | Scoop.it
Content marketing is creating useful or desirable content, distributing it to those that can benefit most from it, and personalizing it to encourage engagement. When you effectively accomplish that you earn the credibility that will allow you to offer even more and get paid for it.
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Netflix Original Content Is Much More Than A Strategy Shift — It Could Shift An Industry

Netflix Original Content Is Much More Than A Strategy Shift — It Could Shift An Industry | Brand & Content Curation | Scoop.it
Up until now, Netflix has not had content in its first window. A catalog of content has been the service’s bread and butter. But with House of Cards, the game changes. For the first time, they’re going to get people signing up to Netflix to get first access to content.
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Netflix confirms deal to offer original content

Netflix confirms deal to offer original content | Brand & Content Curation | Scoop.it
Netflix is now officially in the original content business. Netflix has acquired rights to be the first home for "House of Cards," an hourlong political drama series starring Kevin Spacey.
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» How to Generate Content Ideas with Keyword and Market Research

» How to Generate Content Ideas with Keyword and Market Research | Brand & Content Curation | Scoop.it
The key to developing content that will engage your audience is first to find out what content that they are actively seeking engagement with. Searchers are in fact telling us exactly how to market to them.
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Brands As Publishers – The Debate Continues | Hypertext at SWSW

Brands As Publishers – The Debate Continues | Hypertext at SWSW | Brand & Content Curation | Scoop.it
With marketing budgets and traditional journalism shrinking, it’s no surprise that the value of brands taking an editorial approach to building a content strategy – becoming both a publisher of original content and curator of news and stories across the Web – is hotly discussed.
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SXSW Day 2 – Brands and Content

SXSW Day 2 – Brands and Content | Brand & Content Curation | Scoop.it
Rick Lieblings own thoughts after the debate: I think it’s important to understand that aggregation is a far cry for being a credible thought-leader. That only comes from publishing original content.
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Brands as Publishers - SXSW - The Debate in Visuals

Brands as Publishers - SXSW - The Debate in Visuals | Brand & Content Curation | Scoop.it
Brawe New World: Debating Brands Role In Publishing. T
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Content Curation versus Content Creation Uptown Treehouse Blog

Content Curation versus Content Creation Uptown Treehouse Blog | Brand & Content Curation | Scoop.it
Most marketers cannot rely on their own content alone to fill an editorial calendar and to keep the conversation moving forward. Instead, you have to play the role of curator to ensure people find value in following your brands’ feeds. Think about who your influencers and trendsetters are and understand what they want to learn about.
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Ford Blends Digital with Branded Content - Scott Kelly talking to eMarketer

Ford Blends Digital with Branded Content - Scott Kelly talking to eMarketer | Brand & Content Curation | Scoop.it
Scott Kelly, Ford: At the absolute core are our website and web content, social media and online media. Online media can mean anything from display advertising on websites such as Yahoo! or content integration within podcasts. It also includes mobile advertising and gaming.
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Repost.Us: A new way to syndicate content | Tom Foremski - ZDNet

Repost.Us: A new way to syndicate content | Tom Foremski -  ZDNet | Brand & Content Curation | Scoop.it
Content is king but getting permission to republish content is not easy. Here’s a startup with a solution for syndication, Repost.US. Publishers can register their content and how much they charge for syndication, other publishers can then automatically negotiate and complete the legal documents that would allow them to republish articles.
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5 Ways to Socialize Your B2B Content to Increase Leads and Sales | Social Media B2B

5 Ways to Socialize Your B2B Content to Increase Leads and Sales | Social Media B2B | Brand & Content Curation | Scoop.it
Social content extends beyond the popular social platforms. Traditional marketing materials can easily be converted into socially shareable ones! Here are five types of content to share socially.
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3 Angles to Create Magnetic Content with the Triangle of Relevance | Convince & Convert

3 Angles to Create Magnetic Content with the Triangle of Relevance |  Convince & Convert | Brand & Content Curation | Scoop.it
The Triangle of Relevance is a content strategy principle incorporating 3 angles: business interest, user interest, and time significance to maximize relevance.
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Content Curation Grows Up, Original Content Still Key - Joe Pulizzi

Content Curation Grows Up, Original Content Still Key - Joe Pulizzi | Brand & Content Curation | Scoop.it
In order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. BUT, the core of that must be original and compelling content.
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The Three-Legged Stool Strategy of Content Marketing - Joe Pulizzi

The Three-Legged Stool Strategy of Content Marketing - Joe Pulizzi | Brand & Content Curation | Scoop.it
In order to be a leading media content provider, you need to be the expert provider of information using online, print and in-person – the three legs of the stool.
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Netflix Bets Big On “House Of Cards” But Swears It’s Not a Strategy Shift: Q&A With Content Boss Ted Sarandos

Netflix Bets Big On “House Of Cards” But Swears It’s Not a Strategy Shift: Q&A With Content Boss Ted Sarandos | Brand & Content Curation | Scoop.it
Netflix has bought its first TV show which doesn’t exist yet. That’s a big change for the video rental company. But Netflix content chief Ted Sarandos doesn’t see it that way. His argument is that this is just like the company’s deals to buy other shows–just a bit riskier.
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Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing

Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing | Brand & Content Curation | Scoop.it
Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.

No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.

The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.
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YouTube's Premium-Content Strategy Starts to Take Shape | Digital - Advertising Age

YouTube execs are realizing that video is different from search or even display and that getting critical mass of premium content -- for which advertisers are willing to pay a premium rate -- requires a human touch, and, in some cases, an open checkbook.
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SXSW Report » Debating Brands’ Role as Publishers

SXSW Report » Debating Brands’ Role as Publishers | Brand & Content Curation | Scoop.it
People will make time for a good, relevant story, no matter who tells it. If brands can tell compelling, interesting stories on a regular basis, they can cut through the clutter.
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#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative

#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative | Brand & Content Curation | Scoop.it
Customers don't have time to be marketed to. But they do have time for a story. Marketers need to tell a story. What are the problems that are keeping your customers up at night. That's the type of info we want to communicate, and I think that's the type of things we need to communicate to help our customers succeed.
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Publishers’ Content: The Fuel for the Social Web - IDG

Publishers’ Content: The Fuel for the Social Web - IDG | Brand & Content Curation | Scoop.it
Social media have helped create new ways to produce and share multimedia content from breaking news to professional information and advice to family pictures. Instead of worrying about the social media threat, publishers have reasons to be thankful.
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What Type Of Content Should My Company Produce? - Six Pixels of Separation

What Type Of Content Should My Company Produce? - Six Pixels of Separation | Brand & Content Curation | Scoop.it
So, what type of content really works? It can be best summed up in two words: value-based content. Too often, the people that run brands will say: "we have to be publishing content," or "we need to get more content out there." Publishing content for the sake of publishing content adds little to no value.
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Content strategist Kristina Halvorson: Curation Nation Says Clinton Knows His Stuff

Content strategist Kristina Halvorson: Curation Nation Says Clinton Knows His Stuff | Brand & Content Curation | Scoop.it
Curation isn’t just something that may happen, it’s something that has to happen…… and it starts with a smart content strategy.
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Where’s the Beef in Your Social Media Content? - Heidi Cohen

Where’s the Beef in Your Social Media Content? - Heidi Cohen | Brand & Content Curation | Scoop.it
The key to developing juicy social media content is to focus on supporting the community. Based on your product offering, where do your prospects, customers and the public want additional information and related content? If you’re not sure, ask them.
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