Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Google And Celebrity Content: The Uh-Oh Moment For TV? - Bastard Machine

Google And Celebrity Content: The Uh-Oh Moment For TV? - Bastard Machine | Brand & Content Curation | Scoop.it
The big worry has always been Google's cash. Google doesn't just have piles of cash - silos of cash -- it's essentially printing money. There are no corporate overlords at any of the five broadcast networks who are printing cash, much less coins. With cash comes worry.
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What Middle-Aged Marketers Can Learn from Lady Gaga and Justin Bieber | BNET

What Middle-Aged Marketers Can Learn from Lady Gaga and Justin Bieber | BNET | Brand & Content Curation | Scoop.it
It’s tempting to dismiss the pop stars, but Lady Gaga and Justin Bieber both understand the key to creating a brand image that captures their followers.
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Google Ready To Spend $100 Million To Get Celebrities Building YouTube Channels (GOOG)

Google Ready To Spend $100 Million To Get Celebrities Building YouTube Channels (GOOG) | Brand & Content Curation | Scoop.it
Let's see Google try to deny it's a media company now. New York Magazine reports Google is talking to Hollywood agents about building YouTube channels filled with original video content centered on celebrity.
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YouTube Offering Millions for Celebrity-Created Content

YouTube Offering Millions for Celebrity-Created Content | Brand & Content Curation | Scoop.it
YouTube is launching what's understood to be a massive $100 million bid to attract Hollywood talent.
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