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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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5 Fresh Digital Media Trends to Watch

5 Fresh Digital Media Trends to Watch | Brand & Content Curation | Scoop.it
Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings.
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Killer Content Strategies and Tactics

Killer Content Strategies and Tactics | Brand & Content Curation | Scoop.it
Ann Handley: Most companies I talk to understand that if they have any kind of online presence—even a website—they have to be producing relevant, compelling content to attract people to them. A static, “brochure” website just doesn’t cut it anymore.
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Brands Want to Own Their Media, but Find It's Harder Than It Looks | Content Evolving

Brands Want to Own Their Media, but Find It's Harder Than It Looks | Content Evolving | Brand & Content Curation | Scoop.it
Brand and PR managers along with the agencies they retain to help "tell their story" have little idea how to create editorial content in a social media culture that craves 24-7 information instead of the occasional disruption of an advertising or PR campaign.
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Bacardi rethinks drinks brands' online strategy - Brand Republic News

Bacardi rethinks drinks brands' online strategy - Brand Republic News | Brand & Content Curation | Scoop.it
Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content. - Brand Republic
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The Business of Storytelling - Gunther Sonnenfeld - Sparksheet

The Business of Storytelling - Gunther Sonnenfeld - Sparksheet | Brand & Content Curation | Scoop.it
Companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth.
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People Do Not Want To Create Content For Your Brand | B2C Marketing Insider

People Do Not Want To Create Content For Your Brand | B2C Marketing Insider | Brand & Content Curation | Scoop.it
“Why would customers want to create content for our brand?” is a question we commonly come across at FreshNetworks. The truthful answer is often “They don’t”. In fact, the question is the wrong one altogether.
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Content Marketing – The Competency Gap | B2C Marketing Insider

This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33
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