Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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MediaHeroes empowers Your Brand to become Media - MediaHeroes.com

MediaHeroes empowers Your Brand to become Media - MediaHeroes.com | Brand & Content Curation | Scoop.it
MediaHeroes is a powerful content curation tool for brands. MediaHeroes was conceived to empower brands to become media with limited effort. Each time you find valuable content on a blog or a website use MediaHeroes to curate it and enrich your blog.
MediaHeroes is launching soon.
http://mediaheroes.com/ach01
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Brands and Curation: Brands as the curator and agencies as the meta curators? | manu prasad via @manuscrypts

Brands and Curation: Brands as the curator and agencies as the meta curators?  | manu prasad via @manuscrypts | Brand & Content Curation | Scoop.it
Brands can chose to play curator, aiding discovery, surfacing interesting ideas, starting a line of thought, and streamlining conversations. And when it feels there’s sufficient excitement, scale these up to a larger audience via other distribution channels.

The agencies are probably best suited to play the role of meta curators, moving beyond one way advertising platforms and processes, and using their understanding of the brand to explore new platforms and communication protocols being developed, so that they can advise the brand on every frontier that comes up.
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Social Brand Curation - Brands Moving on From Being Labels - Anne McCrossan

Social Brand Curation - Brands Moving on From Being Labels - Anne McCrossan | Brand & Content Curation | Scoop.it
Brands are moving on from being labels. They’re also in the process of moving on from being concepts packaged and sold to others. Social brands are collective experiences to some degree or another. In these collective experiences everyone’s memories matter, the moments that shaped them, that made an impact.

Social brand curation is a good way of creating a contribution economy, where there are levels of sustainable participation built into the brand. It can help deliver the kind of brand experience that can boost value and differentiation around what brands do.

We think how brands tell their stories is going to be a cornerstone of future operational success. Good social brand curation creates compelling and credible stories based on the logic of the data and the magic of the people.
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