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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto

Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto | Brand & Content Curation | Scoop.it
A complete paradigm shift in editorial operations is required. Traditional editors will have to learn to collaborate with others and integrate expertise from multiple domains to a much greater extent than they ever have before. As much as I respect editors, this is a control issue. They need to get over it.
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Tunisia Bloggers Wins Netizen Award, Online Media Prize

Tunisia Bloggers Wins Netizen Award, Online Media Prize | Brand & Content Curation | Scoop.it
Reporters Without Borders on Friday gave its annual award for online media freedom to a Tunisian blogging group – highlighting the role of social media in Arab world uprisings this year.
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Blogging Is Dead. Long live curation ? And the Content Creation vs. Curation debate.

Blogging Is Dead. Long live curation ? And the Content Creation vs. Curation debate. | Brand & Content Curation | Scoop.it
Guillaume Decugis, the CEO of Scoop.it: Blogging is challenged as a social connector and on content creation. But the appetite for expression has never been so strong.
Morten Myrstad, creator and curator: Curation channels is increasing the distribution of blog posts, not the opposite! And first, the content that people are curating, have to be created.
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Scott Monty in The Social Media Marketing Blog: Blogging Is Dead

Scott Monty in The Social Media Marketing Blog: Blogging Is Dead | Brand & Content Curation | Scoop.it
The bottom line is that as content creators, we face more choices than ever in how we need to convey our stories. Consumers' preferences are more fickle than ever, so we need to prepare for their changing tastes while unraveling the Gordian Knot of how to engage them more fully.
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Blogs Wane as the Young Drift to Sites Like Twitter

Blogs Wane as the Young Drift to Sites Like Twitter | Brand & Content Curation | Scoop.it
Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
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Will Facebook replace company Web sites? | Deep Tech - CNET News

Will Facebook replace company Web sites? | Deep Tech - CNET News | Brand & Content Curation | Scoop.it
The prospect of Facebook becoming powerful enough to make a sort of parallel Web inside its own walled garden is no doubt fearful in some ways. Sure, the social-networking site is embedded increasingly deeply into people's lives, but relying on it for customer communications means subordinating a key part of a businesses' operations to a middleman that has shown no shortage of ambition.
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12 Reasons to Put Blogs at the Center of Your Content Marketing

12 Reasons to Put Blogs at the Center of Your Content Marketing | Brand & Content Curation | Scoop.it
Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher.
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Another misleading story reports that blogs ‘r’ dead — Scott Rosenberg's Wordyard

Another misleading story reports that blogs ‘r’ dead — Scott Rosenberg's Wordyard | Brand & Content Curation | Scoop.it
The technology press has been keen on the “blogging is dead” (or “dying”) meme for some time now, but it’s tough to find actual data or evidence supporting the notion.
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Blogs Wane as the Young Drift to Sites Like Twitter

Blogs Wane as the Young Drift to Sites Like Twitter | Brand & Content Curation | Scoop.it
Long-form blogs were once the outlet of choice, but now sites like Facebook, Twitter and Tumblr are favored.
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Media Companies Cash In, at Cost of Unpaid Contributors

Media Companies Cash In, at Cost of Unpaid Contributors | Brand & Content Curation | Scoop.it
Facebook, Twitter and The Huffington Post have done well for themselves using unpaid contributors. It’s enough to make a professional writer nervous.
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HuffPo Contributors Would Like a Share - BusinessWeek

HuffPo Contributors Would Like a Share - BusinessWeek | Brand & Content Curation | Scoop.it
The news-and-aggregation site has prospered through its unpaid contributors. It's an arrangement unlikely to change soon.
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Top 10 Social Media Blogs: The 2011 Winners! | Social Media Examiner

Top 10 Social Media Blogs: The 2011 Winners! | Social Media Examiner | Brand & Content Curation | Scoop.it
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2011.
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Jay Rosen on bloggers vs journalists | SXSW 2011: | guardian.co.uk

Jay Rosen on bloggers vs journalists | SXSW 2011: | guardian.co.uk | Brand & Content Curation | Scoop.it
New York University's professor of journalism hits out at on partisans on both sides who keep the feud alive.
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What’s the Difference Between a Blog and a Website?

What’s the Difference Between a Blog and a Website? | Brand & Content Curation | Scoop.it
Today, just about every site built on the web is built wholly or partially with blog software. The truth is, there never was a legitimate distinction between blog sites and web sites. They are one in the same. If you have a blog, you have a website.
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Blogging Is Dead Just Like the Web Is Dead - Mathew Ingram

Blogging Is Dead Just Like the Web Is Dead - Mathew Ingram | Brand & Content Curation | Scoop.it
A New York Times story says that blogging is on the decline, especially among young people, who are using social networks like Facebook instead. But blogging is arguably still growing rapidly. What’s really happening, is that what blogging represented even four or five years ago has evolved into much more of a continuum of publishing.
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Why the Medium Is Not the Message

Why the Medium Is Not the Message | Brand & Content Curation | Scoop.it
The reason we often have misguided theories (such as blogging being on life support) is that we confuse the medium with the message. In doing so, we often forget that the message is what’s important – not the medium that the message is delivered through
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Culture Clash: Journalism’s ideology vs blog culture | Online Journalism Blog

Like any profession, journalism separates itself from other fields of work through articulating how it is different. A similar, parallel, ideology is increasingly articulated by bloggers. Journalists argue that bloggers are not objective; bloggers counter by arguing that journalists are not transparent, and so on.
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Gawker Media traffic down 25 percent since redesign - Yahoo! News

Gawker Media traffic down 25 percent since redesign - Yahoo! News | Brand & Content Curation | Scoop.it
At Thursday's paidContent conference, Nick Denton in Gawker acknowledged that his numbers have in fact suffered due to the makeover, which abandoned the standard reverse-chronological scroll of blogs for a more traditional layout in which a single story dominates the homepage.
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Spin out an iPhone app prototype ASAP with Cabana | Going out of beta

Spin out an iPhone app prototype ASAP with Cabana | Going out of beta | Brand & Content Curation | Scoop.it
Cabana is essentially trying to be the WordPress of mobile app development. Just as WordPress and other simple blogging services made it easy to quickly create websites, Cabana is trying to make it easy to quickly create a mobile application if a designer has a good idea.
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Blogging Is Dead (Again) via @thomasmoen

Blogging Is Dead (Again) via @thomasmoen | Brand & Content Curation | Scoop.it
Did you read the news? Blogging is dead. Mostly because young people are just not that into it. I'd argue that as mature as Blogging is, it's just getting started.
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After Its Big Redesign, Gawker Media Pageviews Seem To Be Coming Back

After Its Big Redesign, Gawker Media Pageviews Seem To Be Coming Back | Brand & Content Curation | Scoop.it
Analytics data seems to show that pageviews are dropping on Gawker Media sites since its redesign -- but that the people who do stick around click more.
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The Economics of Blogging and The Huffington Post

The Economics of Blogging and The Huffington Post | Brand & Content Curation | Scoop.it
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
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Top 10 Business Blogs and Why They Are Successful | Social Media Examiner

Top 10 Business Blogs and Why They Are Successful | Social Media Examiner | Brand & Content Curation | Scoop.it
Use the techniques of these 10 top blogs to improve your business blog, attracted more readers and build a strong blog community.
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