Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Why AOL Was So Desperate to Hook Up with Huffington Post - BusinessWeek

Why AOL Was So Desperate to Hook Up with Huffington Post - BusinessWeek | Brand & Content Curation | Scoop.it
CEO Tim Armstrong aims to turn AOL into a content company, buying websites to replace the ones where traffic is plummeting, before its ISP business gives out.
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Arianna Online: AOL could use some of Huffington's cachet

Arianna Online: AOL could use some of Huffington's cachet | Brand & Content Curation | Scoop.it
The popular pundit says it's 'the best home' for Huffington Post. She'll be in charge of all editorial content for the faded Internet brand.
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How AOL Video Climbed the comScore Charts - GigaOm

How AOL Video Climbed the comScore Charts - GigaOm | Brand & Content Curation | Scoop.it
“A big video business must comprise a syndication angle. AOL embraces third-party content, period. That’s a big change,” Harnevo from AOL, adding that it’s in the curation of content where AOL finds its editorial voice.
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Huffington Post and AOL: Why the Deal’s a Mess

Huffington Post and AOL: Why the Deal’s a Mess | Brand & Content Curation | Scoop.it
The company’s emphasis on traffic complicates its $315 million deal with Huffington Post. Dan Lyons on why this signals a new media era—and could mean a big jump in ad rates.
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AOL Is Launching A Flipboard-Killer, "Editions"

AOL Is Launching A Flipboard-Killer, "Editions" | Brand & Content Curation | Scoop.it
AOL makes a pretty awesome video to promote it.
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