Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.
If helping businesses use social media is part of what you do, how do you make sure you’re in the effective, business-savvy, non-clownlike 0.5%?
- Understand content marketing.
- Understand direct response copywriting.
- Be specific about your tool kit.
- Partner with complementary experts.
- Know what your clients need.