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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Stunning new social media curation tool Storify launches to the public - SimplyZesty tests the tool

Stunning new social media curation tool Storify launches to the public - SimplyZesty tests the tool | Brand & Content Curation | Scoop.it
Storify removes a lot of the hurdles that are there for blogging and makes beautiful rich media stories that you can embed anywhere but who will want to make their own news stories? On the other side of the argument is this tool good enough for professional bloggers and journalists and will they want to embed 3rd party software in to their own publications? It’s certainly very useful and easy to use but the biggest question is who is the target market?
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The Future of Media: Storify and the Curatorial Instinct - Mathew Ingram at GigaOm

The Future of Media: Storify and the Curatorial Instinct - Mathew Ingram at GigaOm | Brand & Content Curation | Scoop.it
The reality is that the rise of real-time information sources such as Twitter has produced such an unstoppable wave of content that we need curation and filtering more than we ever have before. And while that used to be something that only traditional media sources did, now it is something anyone can do, regardless of whether they went to journalism school or work at a name-brand media outlet like the New York Times.
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Storify Collects Strands of News on the Social Web - will consider selling ads or charging brands - NYTimes

Storify Collects Strands of News on the Social Web - will consider selling ads or charging brands - NYTimes | Brand & Content Curation | Scoop.it
A Web start-up named Storify, which opens to the public Monday, aims to help journalists and others collect and filter all this information.
The tools will remain free, but Storify will consider selling ads or charging brands to use the service, said Xavier Damman, a Storify founder. Levi’s and Samsung have already used it for marketing campaigns.
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Curation tool Storify launches public beta - stories viewed 13 million times - The Storify Blog |

Storify is now in public beta -- meaning anyone can create an account to tell stories with social media.
Storify stories have been viewed more than 13 million times on our site and across the Web since our private beta launched at the end of September 2010. We had 4.2 million views just in March, our biggest month yet.
Our private beta users have created more than 21,000 stories. Storify stories have been embedded on more than 5,000 sites.
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Yokto, A New Video Curation Tool & Video Player: Embed Video - Make the Web your video Platform

Yokto, A New Video Curation Tool & Video Player: Embed Video - Make the Web your video Platform | Brand & Content Curation | Scoop.it
Embed video from youtube, vimeo, ustream & more in a single video player. Ideal for wordpress video lovers, video blogs, journalists & anyone with video to share!
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5 Rules for journalists using Storify - Good read on curation, through Storify, from @girljournalist

5 Rules for journalists using Storify - Good read on curation, through Storify, from @girljournalist | Brand & Content Curation | Scoop.it
Aggregating, analyzing, providing context and insight is an important part of journalism today. Storify is one of the tools journalsits can use to easily wrangle contributed content and publish stories that involve their communities.
Staci Baird shares her 5 "rules" in storifying:
1. Don't just drag, drop and dump! Write transition sentences between the media.
2. Verify sources.
3. Give the story a beginning, middle and an end.
4. Use Storify for realtime event coverage.
5. Experiment with different kinds of stories.
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Paper.li Partners With HBO on Branded Fan Newspaper for Game of Thrones(SM)

Paper.li Partners With HBO on Branded Fan Newspaper for Game of Thrones(SM) | Brand & Content Curation | Scoop.it
Paper.li announced today that it is partnering with HBO to deliver a daily, branded newspaper to fans of the network's new series, Game of Thrones, based on George R.R. Martin's epic fantasy books.
The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's much anticipated new branding and skinning functionality, as well as advanced curation and management features that Paper.li will soon release to their publishing base.
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Scoop.it : Curation, Publishing and Bookmarking (all in one)

Scoop.it : Curation, Publishing and Bookmarking (all in one) | Brand & Content Curation | Scoop.it
For brands that are looking to be content creators, a service like scoop.it can be a very effective facilitator/platform. The ease of publication of a previously vetted list of content could be a boon for digital marketers, forever in search of extra time.
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The Flow intends to deliver a powerful new curation weapon | Eric Alterman In Context

The Flow plans to push curation technology forward in a number of ways. The Flow (www.flow.net) intends to deliver a powerful new weapon to professional and amateur content curators, including manual and automated tools for individual and group participants.
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Storyful: Curating News For A New Generation | New Tech Post

Storyful: Curating News For A New Generation | New Tech Post | Brand & Content Curation | Scoop.it
Storyful is both a professional and a public service: The business is orientated around a private Twitter account called Storyful Pro. Storyful Pro is effectively a newswire. To encourage the wider community to engage with the curation of news, Storyful has just launched a public curation tool.
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Social curation finds an audience: Pearltrees reaches 10M pageviews | VentureBeat

Social curation finds an audience: Pearltrees reaches 10M pageviews | VentureBeat | Brand & Content Curation | Scoop.it
With its slick visual interface for bookmarking content, Pearltrees is unique enough that I’ve been both impressed and slightly skeptical that a mass audience will actually use it. But it looks like the site has found plenty of users.
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Social Axcess » The Scoop on Scoop.it, a Powerful Curation Platform

Social Axcess » The Scoop on Scoop.it, a Powerful Curation Platform | Brand & Content Curation | Scoop.it
Scoop.it is a simple and well-designed platform where industry experts can showcase their knowledge, dispense advice, and share data – all without having to build and maintain a website.
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Video Curation Is Growing Up, ShortForm Hits One Million Visitors

Video Curation Is Growing Up, ShortForm Hits One Million Visitors | Brand & Content Curation | Scoop.it
Shortform has pushed past the one million users mark. ShortForm curates its own videos, but the real focus is in encouraging its users to become VJs (video jockeys), curating their own channels. With the recent addition of an embed-able widget, publishers can embed their own video player and curated channel lineups on their site.
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Social Media Curation Tool Storyful Helps Separates News From Noise

David Clinch, the editorial director of Storyful, interviewed about curation, Storyful as a newssite, as a professional news agency and as a personal curation tool. Clinch also talks about the challenges facing journalism today but says: "There is no algorithm for journalism". Clinch therefore recommends multilayer journalism, a combination of user generation content, curation and professional journalism.
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Curation Tool Storify Opens To The Public - ReadWriteWeb

Curation Tool Storify Opens To The Public - ReadWriteWeb | Brand & Content Curation | Scoop.it
Storify allows users to pull together information from social media - tweets, videos, photos, links - and build stories that include both content and commentary. It's as simple as dragging and dropping the items from your Twitter timeline, from Flickr, from YouTube, from RSS feeds into the story-builder. You can also add your own text to the story.
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Content Curation Platform Shareist launched and open for beta testing

With Shareist you can create your own custom curation site. Either you are an agency, a brand, a hobbyist, a marketer, a journalist, a content strategist, an expert or only passionate about a topic.
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Vidque lets you curate video content - Popgadget Personal Technology

Vidque lets you curate video content - Popgadget Personal Technology | Brand & Content Curation | Scoop.it
Vidque is a new platform that focuses on quality over quantity, allowing its users to collect their favourite video content together in one place from all around the web. You can then follow the content different users have curated, which gives you much more variety than following specific channels on YouTube made by only one user.
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Trunk.ly - Social Bookmarking at its Best

Trunk.ly - Social Bookmarking at its Best | Brand & Content Curation | Scoop.it
Trunk.ly paves the way to a new social bookmarking era. Trunkl.ly calls it “personally curated search, without the overhead of tagging and describing links”. But of course you can tag your links too if you’re used to doing so.
Trunk.ly’s newest social search feature may put a small kink in Google’s master plan to become more social.
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Mass Relevance to Help Brands Curate Social Content - Webpronews with Video interview

Mass Relevance to Help Brands Curate Social Content - Webpronews with Video interview | Brand & Content Curation | Scoop.it
With all the content online, it is hard for businesses to sort through all the noise and find what they really want. As a result, many content curation services have risen up to help serve this need.
Mass Relevance is designed especially for enterprises that want to better engage their customers.
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Pearltrees gives 6 Reasons for community managers, developers, journalists and astronauts... to use Pearltrees.

Pearltrees gives 6 Reasons for community managers, developers, journalists and astronauts... to use Pearltrees. | Brand & Content Curation | Scoop.it
Pearltrees is the first and largest social curation community on the Internet. It’s your place to organize, discover and share all the cool content you find online. However, beyond this definition, a question remains: why would I want to use Pearltrees?
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Norwegian Curation-tool Kontribit is gaining interest – 15.000 high quality objects shared.

The Norwegian Curation tool Kontribit, still in beta, is gaining interest. 15.000 high quality objects have so far been shared. The most popular collection right now is "What's up, Oslo". Other popular collections are My Favorite Interior, Futurism, Posters, Girls, Architecture and Photography.
Here is how Kontribit explains the initiative behind the tool:
"Our social networks are filling up with noise and content that does not matter to us. We believe that content is best shared between small groups that either curate for each other or the world.
On Kontribit, you collect anything on the web that matters to you. Videos, recipes, great articles, images or something else. Let friends or colleagues help you collect through collaboration."
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Storify Co-Founder Burt Herman talks about Stories, Curation and Facebook - social nerdia

Storify Co-Founder Burt Herman talks about Stories, Curation and Facebook - social nerdia | Brand & Content Curation | Scoop.it
Esteban Contreras talks with Burt Herman, co-founder of real-time curation service Storify. Herman: Storify is about enabling storytellers to find the best of social media to tell elegant stories that resonate and enlighten. We want to empower storytellers with simple tools that help them find the media that matters amid the flood of media.
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Pearltrees Reaches Key Milestones: Largest Curation Community - SVW

Pearltrees Reaches Key Milestones: Largest Curation Community - SVW | Brand & Content Curation | Scoop.it
Later this year Pearltrees will release an HTML 5 version that will run on iPad and other tablet computers. There are also plans for a private version for businesses seeking to curate content for internal use.
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Hitpad app delivers the Internet’s most popular news to your iPad

Hitpad app delivers the Internet’s most popular news to your iPad | Brand & Content Curation | Scoop.it
Hitpad collects and organizes the news based on what’s popular around the web. Using some proprietary algorithms, it determines what people are interested in on the Internet across various media sources, like Twitter and video. It then displays trending news topics in a column along the left side of the screen under a search bar.
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Which curation tool should you use for your brand? – Curiouser (fr), translated

The french blog Curiouser has made an interesting review and infographic on curation tools. The post is original in french. ”Proxy” should be read curation.
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