Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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don't get caught: Get smart, communicators: Use curation tools to help reporters, experts, partners

don't get caught: Get smart, communicators: Use curation tools to help reporters, experts, partners | Brand & Content Curation | Scoop.it
Communicators don't just tell stories to the outside world. More often, our versions of curation and storytelling involve pulling together background for a reporter or prepping a speaker or interviewee. Today I'm seeing more options than ever for public and private sharing of sources and knowledge in several new curation and collection tools.
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Essay: Real-time Storytelling #curation| Echo

A really good read about: How to save mainstream media using real-time platforms to re-invent the way we listen to, engage with and share stories.
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The Business of Storytelling - Gunther Sonnenfeld - Sparksheet

The Business of Storytelling - Gunther Sonnenfeld - Sparksheet | Brand & Content Curation | Scoop.it
Companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth.
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