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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Brands As Publishers – The Debate Continues | Hypertext at SWSW

Brands As Publishers – The Debate Continues | Hypertext at SWSW | Brand & Content Curation | Scoop.it
With marketing budgets and traditional journalism shrinking, it’s no surprise that the value of brands taking an editorial approach to building a content strategy – becoming both a publisher of original content and curator of news and stories across the Web – is hotly discussed.
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SXSW Day 2 – Brands and Content

SXSW Day 2 – Brands and Content | Brand & Content Curation | Scoop.it
Rick Lieblings own thoughts after the debate: I think it’s important to understand that aggregation is a far cry for being a credible thought-leader. That only comes from publishing original content.
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Brands as Publishers - SXSW - The Debate in Visuals

Brands as Publishers - SXSW - The Debate in Visuals | Brand & Content Curation | Scoop.it
Brawe New World: Debating Brands Role In Publishing. T
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Turning Forbes magazine content into Web content -- and vice versa

Turning Forbes magazine content into Web content -- and vice versa | Brand & Content Curation | Scoop.it
What's the role of a magazine article in a world gone digital? Can it effectively be retooled for news consumers on the Web? Can content originally created for the Web be transformed for magazine readers?
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Merchants of Culture: A Meditation on the Future of Publishing | Brain Pickings

Merchants of Culture: A Meditation on the Future of Publishing | Brain Pickings | Brand & Content Curation | Scoop.it
Interestingness, curated – picking culture's collective brain for innovation, inspiration & brilliant ideas
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Reflections of a Newsosaur: Build broad app portfolios, publishers told

Reflections of a Newsosaur: Build broad app portfolios, publishers told | Brand & Content Curation | Scoop.it
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SXSW Report » Debating Brands’ Role as Publishers

SXSW Report » Debating Brands’ Role as Publishers | Brand & Content Curation | Scoop.it
People will make time for a good, relevant story, no matter who tells it. If brands can tell compelling, interesting stories on a regular basis, they can cut through the clutter.
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#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative

#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative | Brand & Content Curation | Scoop.it
Customers don't have time to be marketed to. But they do have time for a story. Marketers need to tell a story. What are the problems that are keeping your customers up at night. That's the type of info we want to communicate, and I think that's the type of things we need to communicate to help our customers succeed.
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5 Fresh Digital Media Trends to Watch

5 Fresh Digital Media Trends to Watch | Brand & Content Curation | Scoop.it
Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings.
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The New Rules of Content Creation & Curation - MyTechOpinion.com

The New Rules of Content Creation & Curation - MyTechOpinion.com | Brand & Content Curation | Scoop.it
Broadcasting what you THINK may be relevant information again and again, without pre-screening the source and considering the context is a waste of your time.
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SF Signal: MIND MELD: The Future Of Publishing

SF Signal: MIND MELD: The Future Of Publishing | Brand & Content Curation | Scoop.it
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@Themediaisdying: The Brutal Truth From Two Years In The Twitterverse | paidContent

@Themediaisdying: The Brutal Truth From Two Years In The Twitterverse																																																				| 	paidContent | Brand & Content Curation | Scoop.it
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