New concern: The social media divide - The Red Tape Chronicles - msnbc.com | Brand & Content Curation | Scoop.it
In the report, “Emerging Technologies B2B CMOs Should Watch in 2011,” Forrester analyst Jeff Ernst recommended CMOs explore online content curation to bolster thought leadership; listening platforms to gauge customer sentiment; brand advocate platforms for spurring word-of-mouth; and appointment scheduling applications to engage potential customers who are ready to buy.