Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Content Curation – Growing Up and Coming of Age - Myrstad's Blog

Content Curation – Growing Up and Coming of Age - Myrstad's Blog | Brand & Content Curation | Scoop.it
There are more and more signs that Content Curation is starting to “grow up”. The tools are maturing, ever more impressive cases are being created and interest from investors is rising. However - yet to come – are long-term, consistent and sustainable business models.
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The fine art of selecting, spreading and creating relevant content for your network. - Great Slides from Dado Van Peteghem

Slideshow from Dado Van Peteghem: The fine art of selecting, spreading and creating relevant content for your network. Incorporate "read, tag & spread" in your daily routine.
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The 5 Models Of Content Curation - Rohit Bhargava

The 5 Models Of Content Curation - Rohit Bhargava | Brand & Content Curation | Scoop.it
Rohit Bhargava explores 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology.
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3 Angles to Create Magnetic Content with the Triangle of Relevance | Convince & Convert

3 Angles to Create Magnetic Content with the Triangle of Relevance |  Convince & Convert | Brand & Content Curation | Scoop.it
The Triangle of Relevance is a content strategy principle incorporating 3 angles: business interest, user interest, and time significance to maximize relevance.
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Why Curation Is Important to the Future of Journalism - the curator has become a journalist by proxy

Why Curation Is Important to the Future of Journalism - the curator has become a journalist by proxy | Brand & Content Curation | Scoop.it
Journalism is thriving thanks in no small part to the role and importance of the online media curator. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator.
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ROA = Return on Attention - Bakas Media

ROA = Return on Attention - Bakas Media | Brand & Content Curation | Scoop.it
Time is now a multiplier because of Curation. Marketing messages before new media had a short lifespan. Now, digital content (emails, YouTube vids, FB posts) live forever. We’re curating our online lives into indexed, searchable content.
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Rohit Bhargava, Social Media 2011 Outlook: Seven Trends to Watch via @MarcFuseki

Rohit Bhargava, Social Media 2011 Outlook: Seven Trends to Watch via @MarcFuseki | Brand & Content Curation | Scoop.it
Bhargava riffed on seven social media trends we should expect to see in 2011: Likeonomics, Curation, Visualized Data, Desperate Simplification, Addictive Randomness, Brutal Transparency and Approachable Celebrity.
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The Age Of Relevance - From Social Graph To Interest Graph

The Age Of Relevance - From Social Graph To Interest Graph | Brand & Content Curation | Scoop.it
What’s the Next Big Thing after social networking? I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph.
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The Rise Of Curation Is Not About Broken Search - Tom Foremski

The Rise Of Curation Is Not About Broken Search - Tom Foremski | Brand & Content Curation | Scoop.it
The future of search is not curation but a future that combines the best of both search and curation -- and that will lead to a much better Internet experience for all users.
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Content Curation: When You Can't Be The Source, Be The Resource

Content Curation: When You Can't Be The Source, Be The Resource | Brand & Content Curation | Scoop.it
If you can't be the source, why not be the resource? This post explores three reasons to embrace content curation.
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Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel

Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel | Brand & Content Curation | Scoop.it
For years the mighty hypertext link has served as the web's traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis calls "The Link Economy." But maybe just maybe that economy could be peaking.
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Jeff Jarvis: Gutenberg of Arabia « BuzzMachine

Today, it occurs to me that Facebook, Twitter, and YouTube may be the Gutenberg press of the Middle East, tools like his that enable people to speak, share, and gather.
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Essay: Real-time Storytelling #curation| Echo

A really good read about: How to save mainstream media using real-time platforms to re-invent the way we listen to, engage with and share stories.
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Social Media Curation Tool Storyful Helps Separates News From Noise

David Clinch, the editorial director of Storyful, interviewed about curation, Storyful as a newssite, as a professional news agency and as a personal curation tool. Clinch also talks about the challenges facing journalism today but says: "There is no algorithm for journalism". Clinch therefore recommends multilayer journalism, a combination of user generation content, curation and professional journalism.
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Rediscovered: The Art of Curation: An Interview with Maria Popova from BrainPickings | NeboBlog

Rediscovered: The Art of Curation: An Interview with Maria Popova from BrainPickings | NeboBlog | Brand & Content Curation | Scoop.it
The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large. Great curation is also about pattern-recognition – seeing various pieces of culture and spotting similarities across them that paint a cohesive picture of a larger trend.
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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Brand & Content Curation | Scoop.it
The Curators are the greatest consumers of content AND the greatest contributors—including sharing. That makes Curators a hub and the easiest users for marketers to reach.
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Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire

Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire | Brand & Content Curation | Scoop.it
First Annual Content Curation Adoption Survey Finds That Almost Half of Marketers Now Implement This Strategy.
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Blogging Is Dead Just Like the Web Is Dead - Mathew Ingram

Blogging Is Dead Just Like the Web Is Dead - Mathew Ingram | Brand & Content Curation | Scoop.it
A New York Times story says that blogging is on the decline, especially among young people, who are using social networks like Facebook instead. But blogging is arguably still growing rapidly. What’s really happening, is that what blogging represented even four or five years ago has evolved into much more of a continuum of publishing.
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The Seven Needs of Real-Time Curators — Robert Scobleizer

This is a guide for how we can build “info molecules” that have a lot more value than the atomic world we live in now. Thousands of these atoms flow across our screens in tools like Seesmic, Google Reader, Tweetdeck, Tweetie, Simply Tweet, Twitroid, etc. A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.
So, what are the seven needs of real time curators?
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What Type Of Content Should My Company Produce? - Six Pixels of Separation

What Type Of Content Should My Company Produce? - Six Pixels of Separation | Brand & Content Curation | Scoop.it
So, what type of content really works? It can be best summed up in two words: value-based content. Too often, the people that run brands will say: "we have to be publishing content," or "we need to get more content out there." Publishing content for the sake of publishing content adds little to no value.
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Content Curation: Streamlining The Process Of Populating Your Social Networks With Relevant, Interesting and Engaging Content - The Content Wrangler

Content Curation: Streamlining The Process Of Populating Your Social Networks With Relevant, Interesting and Engaging Content - The Content Wrangler | Brand & Content Curation | Scoop.it
Social networks are changing the way consumers obtain information about products and services. Nearly everyone — except for Prince, who has declared the internet dead — is tying to get in in the action.
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Web Ink Now: Content curation - David Meerman Scott with really good curation cases

Web Ink Now: Content curation - David Meerman Scott with really good curation cases | Brand & Content Curation | Scoop.it
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people. If you do online book or music reviews, you're curating content. When you blog about other people’s work you're curating content.
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Content Curation – It’s What’s for Breakfast These Days

Content Curation – It’s What’s for Breakfast These Days | Brand & Content Curation | Scoop.it
Understanding and utilizing content curation is important for brands. How do you improve your chances of getting seen, and of engaging with your fans?
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#IN 2011 Great Content Curators will OWN Social Media Networks « SpeedSynch

#IN 2011 Great Content Curators will OWN Social Media Networks « SpeedSynch | Brand & Content Curation | Scoop.it
In 2011 great content curators will own social media networks as community members will need fast answers to more questions.
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Search Engine Optimization to Lure Readers

Search Engine Optimization to Lure Readers | Brand & Content Curation | Scoop.it
The sale of the Huffington Post has drawn new attention to the use of behind-the-scenes tactics to get search engine users to visit Web sites.
Rich Skrenta, Blekko: SEO can…"turn into a “heroin drip” for publishers”
Lewis Dvorkin, Forbes: “Search is, in my mind, yesterday’s story,”
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