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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Mobile Display Advertisers Double in 2 Yrs - mobile content and publishing accounted for 50% of mobile ads

Mobile Display Advertisers Double in 2 Yrs - mobile content and publishing accounted for 50% of mobile ads | Brand & Content Curation | Scoop.it
The number of US advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile device, according to March 2011 comScore Mobile AdMetrix data. An analysis of advertised categories revealed that mobile content and publishing accounted for 50% of mobile ads.
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The Mobile Revolution - A Curated Presentation - Because All Of Us Are Smarter Than Each Of Us - from Peter Pascale & Ron Lancaster

Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation. Presented by Peter Pascale & Ron Lancaster .
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Jacob Nielsen: Mobile Content Is Twice as Difficult. More painful to use the Web on mobile phones than on desktops.

When reading from an iPhone-sized screen, comprehension scores for complex Web content were 48% of desktop monitor scores.
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Operators to “curate” mobile app experience - GSMA Mobile Business Briefing

Operators to “curate” mobile app experience - GSMA Mobile Business Briefing | Brand & Content Curation | Scoop.it
Operators have a role in delivering a “curated” mobile app experience to customers, Lee Epting, Content Services Director of Vodafone Group, said during the App Planet Forum yesterday morning.
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Q&A with Joseph Jaffe: ‘Mobile is the one device to rule them all’ | memeburn

Q&A with Joseph Jaffe: ‘Mobile is the one device to rule them all’ | memeburn | Brand & Content Curation | Scoop.it
Q&A with Joseph Jaffe. In the world of marketing Joseph Jaffe is well-known name. Jaffe is the founder of Crayon, a strategic consultancy firm that was acquired in 2010.
- About Mobile: Mobile is the one device to rule them all. It is ubiquitous. Pervasive. Intimate. Unitarian. And every day becoming more and more like TV and the PC Web.
- About Social Media: Social media is not a medium or ad platform. It’s a philosophy and mindset.
- About Information Overload: Quality always rises to the top and call me an optimist, but I believe in a triangulated salvation of human-driven, socially infused and curated content.
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Google CEO: Mobile Growing Faster Than "All Our Predictions" [VIDEO]

Google CEO: Mobile Growing Faster Than "All Our Predictions" [VIDEO] | Brand & Content Curation | Scoop.it
Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.
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Spin out an iPhone app prototype ASAP with Cabana | Going out of beta

Spin out an iPhone app prototype ASAP with Cabana | Going out of beta | Brand & Content Curation | Scoop.it
Cabana is essentially trying to be the WordPress of mobile app development. Just as WordPress and other simple blogging services made it easy to quickly create websites, Cabana is trying to make it easy to quickly create a mobile application if a designer has a good idea.
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