Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel | Brand & Content Curation | Scoop.it
For years the mighty hypertext link has served as the web's traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis calls "The Link Economy." But maybe just maybe that economy could be peaking.