The Huffington Post has zipped past the New York Times in monthly uniques, according to data from comScore. It's an impressive feat. As AOL employee Brad Garlinghouse put it on Twitter, "Six years to disrupt 100 years."
Paul Carr at TechCrunch: Thanks to publishing’s ridiculous lead times, I just time travelled from the past and punched my boss’s boss on the nose yet again. Still, it could be worse. I mean, what are the odds that Arianna, or anyone at the Huffington Post will read Curation Nation? Nil, right?
Bill Keller describes HuffPost's offerings as nothing more than "celebrity gossip, adorable kitten videos, posts from unpaid bloggers and news reports from other publications." I wonder what site he's been looking at. Not ours, as even a casual look at HuffPost will show. Even before we merged with AOL, HuffPost had 148 full-time editors, writers, and reporters engaged in the serious, old-fashioned work of traditional journalism.
To believe the valutation of the Huffington Post, you have to believe "6 impossible things before breakfast". In essence you have to believe some totally amazing growth statistics for HuffPo to believe it is worth the money paid for it. These are unlikely.
In less than six years, Arianna Huffington and her team built a media operation second only to the New York Times in terms of traffic, and almost as valuable, while traditional news organizations have struggled to grow online. Why? Because they have too much to lose.
AOL's newsroom is now bigger than the New York Times'. Come again? AOL's news and content operation now has three main parts: Huffington Post, Patch, and the legacy AOL brands and sites. At last count, Patch had about 800 editorial staffers, Huffpo about 200, and the rest of AOL about 300.
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
The giant online publisher and aggregator Huffington Post began experimenting with a new content recommendation engine today, powered by Facebook and built by AdaptiveSemantics, the startup the company ...