Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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CHART OF THE DAY: Huffington Post Traffic Zooms Past The New York Times

CHART OF THE DAY: Huffington Post Traffic Zooms Past The New York Times | Brand & Content Curation | Scoop.it
The Huffington Post has zipped past the New York Times in monthly uniques, according to data from comScore.
It's an impressive feat. As AOL employee Brad Garlinghouse put it on Twitter, "Six years to disrupt 100 years."
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As My Future Self Feels Good About HuffPo, My Past Self Is Determined To Get Me Fired - Paul Carr - TechCrunch

Paul Carr at TechCrunch: Thanks to publishing’s ridiculous lead times, I just time travelled from the past and punched my boss’s boss on the nose yet again. Still, it could be worse. I mean, what are the odds that Arianna, or anyone at the Huffington Post will read Curation Nation? Nil, right?
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Bill Keller Accuses Me of "Aggregating" an Idea He Had Actually "Aggregated" From Me - Arianna Huffington

Bill Keller Accuses Me of "Aggregating" an Idea He Had Actually "Aggregated" From Me - Arianna Huffington | Brand & Content Curation | Scoop.it
Bill Keller describes HuffPost's offerings as nothing more than "celebrity gossip, adorable kitten videos, posts from unpaid bloggers and news reports from other publications." I wonder what site he's been looking at. Not ours, as even a casual look at HuffPost will show. Even before we merged with AOL, HuffPost had 148 full-time editors, writers, and reporters engaged in the serious, old-fashioned work of traditional journalism.
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Why HuffPo had to sell now - broadstuff

Why HuffPo had to sell now - broadstuff | Brand & Content Curation | Scoop.it
To believe the valutation of the Huffington Post, you have to believe "6 impossible things before breakfast". In essence you have to believe some totally amazing growth statistics for HuffPo to believe it is worth the money paid for it. These are unlikely.
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Media Companies Cash In, at Cost of Unpaid Contributors

Media Companies Cash In, at Cost of Unpaid Contributors | Brand & Content Curation | Scoop.it
Facebook, Twitter and The Huffington Post have done well for themselves using unpaid contributors. It’s enough to make a professional writer nervous.
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Why Didn't a Newspaper Create HuffPo?

Why Didn't a Newspaper Create HuffPo? | Brand & Content Curation | Scoop.it
In less than six years, Arianna Huffington and her team built a media operation second only to the New York Times in terms of traffic, and almost as valuable, while traditional news organizations have struggled to grow online. Why? Because they have too much to lose.
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HuffPo Contributors Would Like a Share - BusinessWeek

HuffPo Contributors Would Like a Share - BusinessWeek | Brand & Content Curation | Scoop.it
The news-and-aggregation site has prospered through its unpaid contributors. It's an arrangement unlikely to change soon.
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Huffington Deal Raises Question: What Site Will Be Sold Next?

Huffington Deal Raises Question: What Site Will Be Sold Next? | Brand & Content Curation | Scoop.it
Advertising for the Web and devices is expected to grow 14 percent this year, meaning more deals for online content could be coming.
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AOL's Newsroom Is Now Bigger Than The New York Times's

AOL's Newsroom Is Now Bigger Than The New York Times's | Brand & Content Curation | Scoop.it
AOL's newsroom is now bigger than the New York Times'.
Come again?
AOL's news and content operation now has three main parts: Huffington Post, Patch, and the legacy AOL brands and sites. At last count, Patch had about 800 editorial staffers, Huffpo about 200, and the rest of AOL about 300.
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Why AOL Was So Desperate to Hook Up with Huffington Post - BusinessWeek

Why AOL Was So Desperate to Hook Up with Huffington Post - BusinessWeek | Brand & Content Curation | Scoop.it
CEO Tim Armstrong aims to turn AOL into a content company, buying websites to replace the ones where traffic is plummeting, before its ISP business gives out.
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NYT Editor Says It's Only Journalism When He Does It

NYT Editor Says It's Only Journalism When He Does It | Brand & Content Curation | Scoop.it
All media — both online and offline — is, to some extent, about aggregation. Even newspapers aggregate content from newswires and occasionally rewrite it to make it their own.
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Arianna Online: AOL could use some of Huffington's cachet

Arianna Online: AOL could use some of Huffington's cachet | Brand & Content Curation | Scoop.it
The popular pundit says it's 'the best home' for Huffington Post. She'll be in charge of all editorial content for the faded Internet brand.
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The Economics of Blogging and The Huffington Post

The Economics of Blogging and The Huffington Post | Brand & Content Curation | Scoop.it
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
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Is curation king?

RT @emediavitals: .@EllieBehling asks: Is #curation king? http://bit.ly/eTXXoM #content
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Many Huffington Post Readers Hate Site's New Facebook-Powered Recommendation Engine

Many Huffington Post Readers Hate Site's New Facebook-Powered Recommendation Engine | Brand & Content Curation | Scoop.it
The giant online publisher and aggregator Huffington Post began experimenting with a new content recommendation engine today, powered by Facebook and built by AdaptiveSemantics, the startup the company ...
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Huffington Post and AOL: Why the Deal’s a Mess

Huffington Post and AOL: Why the Deal’s a Mess | Brand & Content Curation | Scoop.it
The company’s emphasis on traffic complicates its $315 million deal with Huffington Post. Dan Lyons on why this signals a new media era—and could mean a big jump in ad rates.
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