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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Experts Trump Friends for Web Recommendations, A Study From Content-Sharing Company Meebo Says | Adweek

Experts Trump Friends for Web Recommendations, A Study From Content-Sharing Company Meebo Says | Adweek | Brand & Content Curation | Scoop.it
To hear it from social networks, the key to converting consumers is through friends. But a new study suggests that you shouldn't underestimate the click-value of strangers.

According to research from Meebo, a social platform that connects friends across the Web, expertise trumps friendship when people are surfing the Web for content that matches their interests.

The study, which included a nationally representative sample of 1,473 people, found that 53 percent of Web users are looking for recommendations from "everyday experts," or strangers with knowledge on a specific topic.
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LinkedIn’s Reid Hoffman explains the brave new world of data | VentureBeat

LinkedIn’s Reid Hoffman explains the brave new world of data | VentureBeat | Brand & Content Curation | Scoop.it
If Web 1.0 involved “go search, get data” and some limited interactivity; and if Web 2.0 involves “real identities” and “real relationships”, then Web 3.0 will be “real identities generating massive amounts of data.”
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The Age Of Relevance - From Social Graph To Interest Graph

The Age Of Relevance - From Social Graph To Interest Graph | Brand & Content Curation | Scoop.it
What’s the Next Big Thing after social networking? I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph.
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Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel

Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel | Brand & Content Curation | Scoop.it
For years the mighty hypertext link has served as the web's traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis calls "The Link Economy." But maybe just maybe that economy could be peaking.
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» The Unlit Social Graph, Where Facebook Is Vulnerable » TNW Location

» The Unlit Social Graph, Where Facebook Is Vulnerable » TNW Location | Brand & Content Curation | Scoop.it
Just as Google had early dominance in lighting up a portion of the web, Facebook has early dominance in lighting up a portion of the world’s social graph. But much like the Dark Web, there exists network upon network not yet graphed by Facebook, waiting to be mapped, organized, and optimized for communication.
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LinkedIn Revolutionizes Social News with LinkedIn Today

LinkedIn Revolutionizes Social News with LinkedIn Today | Brand & Content Curation | Scoop.it
Social News from the Professional Graph of LinkedIn with LinkedIn Today. LinkedIn has slowly been building up the Professional Graph, which is not only essential for B2B social media marketing but also represents some of that same Social Graph for decision makers and high wealth individuals who probably are spending more serious time on LinkedIn than on Facebook.
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Brian Solis: Twitter is a human seismograph

Brian Solis: Twitter is a human seismograph | Brand & Content Curation | Scoop.it
"Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph."
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Choose your friends carefully: the move to Social Network Curation in 2011 » GfK TechTalk

Choose your friends carefully: the move to Social Network Curation in 2011 »  GfK TechTalk | Brand & Content Curation | Scoop.it
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