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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Gawker Media traffic down 25 percent since redesign - Yahoo! News

Gawker Media traffic down 25 percent since redesign - Yahoo! News | Brand & Content Curation | Scoop.it
At Thursday's paidContent conference, Nick Denton in Gawker acknowledged that his numbers have in fact suffered due to the makeover, which abandoned the standard reverse-chronological scroll of blogs for a more traditional layout in which a single story dominates the homepage.
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Gawker figures out secret sauce of media Outside the Box - MarketWatch

Gawker figures out secret sauce of media Outside the Box - MarketWatch | Brand & Content Curation | Scoop.it
New-media darling Gawker has discovered the secret sauce of news success: why curation is important, writes Larry Kramer.
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After Its Big Redesign, Gawker Media Pageviews Seem To Be Coming Back

After Its Big Redesign, Gawker Media Pageviews Seem To Be Coming Back | Brand & Content Curation | Scoop.it
Analytics data seems to show that pageviews are dropping on Gawker Media sites since its redesign -- but that the people who do stick around click more.
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