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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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How to make content curation work for your brand | Paratus Communications

How to make content curation work for your brand | Paratus Communications | Brand & Content Curation | Scoop.it
Rightly or wrongly, there are many that wants to be part of the thousands of ‘conversations’ taking place online right now. But dont bore your audience with constant self-promotion; rather appeal to them on a daily basis and engage them in meaningful and relevant conversations. Your expertise can be showcased via knowledge sharing, as opposed to blatant self-promotion.
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SXSW Report » Debating Brands’ Role as Publishers

SXSW Report » Debating Brands’ Role as Publishers | Brand & Content Curation | Scoop.it
People will make time for a good, relevant story, no matter who tells it. If brands can tell compelling, interesting stories on a regular basis, they can cut through the clutter.
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#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative

#SXSWi 2.1 Brave New World: Debating Brands' Role as Publishers #curatedebate from Rachcreative | Brand & Content Curation | Scoop.it
Customers don't have time to be marketed to. But they do have time for a story. Marketers need to tell a story. What are the problems that are keeping your customers up at night. That's the type of info we want to communicate, and I think that's the type of things we need to communicate to help our customers succeed.
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The 4 C’s To Irresistible Online Branding

The 4 C’s To Irresistible Online Branding | Brand & Content Curation | Scoop.it
How do you make your brand one that customers want to share with their friends?
Content, consistency, clarity, cultivate.
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Fred Wilson: “Marketing Is For Companies Who Have Sucky Products”

Fred Wilson: “Marketing Is For Companies Who Have Sucky Products” | Brand & Content Curation | Scoop.it
The best marketing for a startup when it is just getting off the ground are kick-ass products. Great products market themselves.
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What Middle-Aged Marketers Can Learn from Lady Gaga and Justin Bieber | BNET

What Middle-Aged Marketers Can Learn from Lady Gaga and Justin Bieber | BNET | Brand & Content Curation | Scoop.it
It’s tempting to dismiss the pop stars, but Lady Gaga and Justin Bieber both understand the key to creating a brand image that captures their followers.
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HOW TO: Curate Content For Your Brand | Stephanie Schwab: Socialologist

HOW TO: Curate Content For Your Brand | Stephanie Schwab: Socialologist | Brand & Content Curation | Scoop.it
How brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement.
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goonth's posterous

goonth's posterous | Brand & Content Curation | Scoop.it
PART V OF FIVE EASY PIECES: NURTURING HOLISTIC MEDIA ECOSYSTEMS #TRANSMEDIA #CURATION #CULTURE #JOURNALISM
The role of transmedial thinking (building stories in open frameworks).
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Brands As Publishers – The Debate Continues | Hypertext at SWSW

Brands As Publishers – The Debate Continues | Hypertext at SWSW | Brand & Content Curation | Scoop.it
With marketing budgets and traditional journalism shrinking, it’s no surprise that the value of brands taking an editorial approach to building a content strategy – becoming both a publisher of original content and curator of news and stories across the Web – is hotly discussed.
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SXSW Day 2 – Brands and Content

SXSW Day 2 – Brands and Content | Brand & Content Curation | Scoop.it
Rick Lieblings own thoughts after the debate: I think it’s important to understand that aggregation is a far cry for being a credible thought-leader. That only comes from publishing original content.
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Brands as Publishers - SXSW - The Debate in Visuals

Brands as Publishers - SXSW - The Debate in Visuals | Brand & Content Curation | Scoop.it
Brawe New World: Debating Brands Role In Publishing. T
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I Disagree with Fred; Marketing is for Companies that Have Great Products | SEOmoz

I Disagree with Fred; Marketing is for Companies that Have Great Products | SEOmoz | Brand & Content Curation | Scoop.it
I'm a huge believer in inbound marketing, which includes social media, content marketing SEO, video, Q+A and comment marketing. But I'm worried that Fred's post will re-inforce a harmful stereotype that I see a lot in the tech startup world.
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Repetitive Content Turns Off Tweeters

Repetitive Content Turns Off Tweeters | Brand & Content Curation | Scoop.it
Fifty-two percent of Twitter users say content that becomes repetitive or boring over time is a reason to stop following a brand.
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Curate content to build value - Digital Ingredients

Curate content to build value - Digital Ingredients | Brand & Content Curation | Scoop.it
Brands have a great opportunity: curating content means respecting user's limited time, by dealing with other users content and preparing it.
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Have we always been curators? (Do we actually create anything anyway?!) « Whirledgital

In terms of our relationship with brands, we select, organise and in some case nurture and look after our relationship with brands. Brands are also rarely ‘creators’.
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McDonalds, obesity and curation of the social web | EngageSciences

McDonalds, obesity and curation of the social web | EngageSciences | Brand & Content Curation | Scoop.it
Social media marketing made simple
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