Rightly or wrongly, there are many that wants to be part of the thousands of ‘conversations’ taking place online right now. But dont bore your audience with constant self-promotion; rather appeal to them on a daily basis and engage them in meaningful and relevant conversations. Your expertise can be showcased via knowledge sharing, as opposed to blatant self-promotion.
Customers don't have time to be marketed to. But they do have time for a story. Marketers need to tell a story. What are the problems that are keeping your customers up at night. That's the type of info we want to communicate, and I think that's the type of things we need to communicate to help our customers succeed.
With marketing budgets and traditional journalism shrinking, it’s no surprise that the value of brands taking an editorial approach to building a content strategy – becoming both a publisher of original content and curator of news and stories across the Web – is hotly discussed.
I'm a huge believer in inbound marketing, which includes social media, content marketing SEO, video, Q+A and comment marketing. But I'm worried that Fred's post will re-inforce a harmful stereotype that I see a lot in the tech startup world.