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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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LinkedIn Gets Into the Personalized B-to-B News Business - B2B @ FolioMag.com

LinkedIn Gets Into the Personalized B-to-B News Business - B2B @ FolioMag.com | Brand & Content Curation | Scoop.it
According to LinkedIn, the aggregations takes three "social views" of the news for the reader: The news that is being shared among your connections. The algorithms also look at trending news in your industry. And finally, the system also sees what stories are trending across all industries.
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Will Social News Make People Use LinkedIn More Often? Mathew Ingram does not think so.

Will Social News Make People Use LinkedIn More Often? Mathew Ingram does not think so. | Brand & Content Curation | Scoop.it
LinkedIn is simply a place where people put their resume and work information, and they never return to it or make use of its features until they are looking for work. News aggregation may be a nice feature to have, but it’s unlikely to solve that particular problem.
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LinkedIn Is About To Make Headlines

LinkedIn Is About To Make Headlines | Brand & Content Curation | Scoop.it
I think LinkedIn could become the Wall Street Journal of social news—not Twitter or Facebook. In fact, LinkedIn is expected to announce a new social news product this week.
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10 terms to banish from B2B content: PRSA

10 terms to banish from B2B content: PRSA | Brand & Content Curation | Scoop.it
Are you writing a press release, white paper, webcast script or some other content aimed at a business-to-business (B2B) audience? You should know what you're getting into before starting the writing process. B2B buyers are accustomed to making big decisions based upon a lot of research and market knowledge. The tactics that you’d use to sell diet soda or laundry detergent won’t work here. In fact, they can make people angry. (RT @prsanews: PRSA Tactics: 10 terms to banish from B2B content http://goo.gl/fb/B1MAK)
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LinkedIn Revolutionizes Social News with LinkedIn Today

LinkedIn Revolutionizes Social News with LinkedIn Today | Brand & Content Curation | Scoop.it
Social News from the Professional Graph of LinkedIn with LinkedIn Today. LinkedIn has slowly been building up the Professional Graph, which is not only essential for B2B social media marketing but also represents some of that same Social Graph for decision makers and high wealth individuals who probably are spending more serious time on LinkedIn than on Facebook.
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LinkedIn Launching Social News Product for Professionals

LinkedIn Launching Social News Product for Professionals | Brand & Content Curation | Scoop.it
LinkedIn has launched LinkedIn Today, a new social news product for business professionals. LinkedIn Today aggregates and delivers a personalized news experience to each user. It chooses stories based on what stories a user’s network is sharing.
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5 Ways to Socialize Your B2B Content to Increase Leads and Sales | Social Media B2B

5 Ways to Socialize Your B2B Content to Increase Leads and Sales | Social Media B2B | Brand & Content Curation | Scoop.it
Social content extends beyond the popular social platforms. Traditional marketing materials can easily be converted into socially shareable ones! Here are five types of content to share socially.
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Is Your B2B Content Getting the Mileage it Deserves?

Is Your B2B Content Getting the Mileage it Deserves? | Brand & Content Curation | Scoop.it
Content Marketing plans often target external audiences like prospects and partners, but fail to serve potential stakeholders within an organization.
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