Le Brand Content est un genre à part entière dans la communication, différent de la publicité. Il associe une logique de communication de marque (ex : dans le cadre d’un lancement de produit, d’une...
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Stratégie de contenu, de marque, contenu de marque etc.
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Geoffrey Laloux
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Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
Geoffrey Laloux's insight:
a very complete list, including specific tools for enterprises or tools for reading content. Delete the scoop?
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Martin (Marty) Smith's curator insight,
May 21, 9:12 AM
Social Media Marketing by be the ULTIMATE game :). Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Delete the scoop?
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Le contenu web est très important pour obtenir une certaine légitimité sur le web. Alors quelles sont les astuces pour rédiger un contenu optimal ? Réponses ici ! Delete the scoop?
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Le "contenu" a-t-il connu son heure de gloire sur Facebook ? Au delà du fait que le terme lui-même a peut-être été employé pour designer une variété trop grande (pour son propre bien) de supports d... Delete the scoop?
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Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Geoffrey Laloux's insight:
my favorite: "Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers" Delete the scoop?
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Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand. This is especially useful when managing a Branded House or Master Brand where t... Delete the scoop?
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Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might ...
Geoffrey Laloux's insight:
1. Your content is all about you 2. Your fear of failing paralyzes you 3. You’re setting the bar too low 4. You’re not sourcing correctly 5. You operate in silos 6. You don’t seek out discomfort 7. You do not have calls to action 8. You are too focused on one particular channel 9. Your content isn’t owned 10. Your C-level doesn’t buy in 11. You are not niche enough 12. Your team’s too slow 13. You execute inconsistently Delete the scoop?
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We created the 7 steps to an optimised content marketing strategy make it easy for you to adapt your existing online strategy to a focused content plan. Source: Visual.ly Delete the scoop?
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Defense contractor Raytheon hired a team of reporters, editors, and video producers and made a big splash on social media as part of its content marketing strategy. Delete the scoop?
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Brands evolve. Or die. But they must also retain something of what consumers know. Or they fade. So which is more important? And how should a brand act, when? Delete the scoop?
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Il y a un an, nous nous interrogions déjà sur la TV connectée et avions publié un Panorama de la Plaine sur ce sujet. La TV connectée, c’est quoi exactement ? Quelles sont les opportunités et les défis ? Quels usages peuvent être anticipés ? Autant de questions auxquelles nous avons tenté de répondre. Mais, un an après, où en sommes nous ? Delete the scoop?
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Plus de 80% des jeunes européens interrogés par Publicis Groupe pensent que les médias sociaux et les agences de marketing numérique vont disparaître dans les dix prochaines années. Delete the scoop?
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To solve the issue with content marketing, we need to start looking at content as part of a broader ecosystem
Geoffrey Laloux's insight:
"fix your website then look at content" Delete the scoop?
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What is the biggest opportunity in B2B content marketing? I explain why I think the answer is Slideshare and provide some tips and resources to help you. Delete the scoop?
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Articles connexes : Quel type de billet publier pendant les congés ? 8 éléments de réponse ! Comment mettre en place une dynamique de création de contenu ? Du contenu pour du contenu ?
Geoffrey Laloux's insight:
1. Le constat / la phrase / l’idée / la situation 2. La réponse à une question 3. Les actualités corporate ou sectorielles 4. Le dossier de recherche, de veille et les tests 5. La réflexion de fond Delete the scoop?
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There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, or Delete the scoop?
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Together, we can remake the A&F brand. #FitchTheHomeless Follow on Twitter: @GregKarber Shot by James DeLorean (@JamesDeLorean) and Daniel Lisi (@LisiDaniel) Delete the scoop?
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I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going). Delete the scoop?
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"Une pincée d'arrogance, une pointe d'ironie et beaucoup de bon goût". C'est le slogan qui devrait accompagner la sortie en grandes surfaces le mois prochain de Paris Cola. Delete the scoop?
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The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”. Delete the scoop?
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When it first came on the scene in 2006, Mint.com had a difficult job ahead. It wasn't just a matter of getting their name out there.
Geoffrey Laloux's insight:
1. Mint.com 2. Kraft Recipes 3. Whole Foods Delete the scoop?
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L’idée du colloque Futur Pub, organisé par l’école Sup de Pub Bordeaux, est de s’arrêter chaque année sur une tendance lourde de la communication, qui concerne aussi bien le marketing que les médias et qui interpelle les pros aussi bien que les étudiants sur les évolutions des métiers. Delete the scoop?
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At this hope, we hope you're seeing how content marketing can transform an online business into a runaway success story. It's probably less obvious how Delete the scoop?
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