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Brand Content & Content Marketing
Stratégie de contenu, de marque, contenu de marque etc.
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L'avenir de la communication

L'avenir de la communication | Brand Content & Content Marketing | Scoop.it
L'avenir de la communication Le Huffington Post Les marques prendront conscience des effets pervers de stratégies digitales mal maitrisées comme le retargeting, souvent perçu comme une forme de traque plus que comme une communication pertinente par...

Via Didier Fosse
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Influencia - La production de contenu, un monde qui change

Influencia - La production de contenu, un monde qui change | Brand Content & Content Marketing | Scoop.it
Influencia - Le « tsunami » auquel l’entertainment est confronté aujourd'hui est une opportunité formidable pour les marques. A condition de se positionner très en amont de la création, au côté des producteurs pour suivre le contenu sur tous ses points de diffusion.
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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Brand Content & Content Marketing | Scoop.it

When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual.

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Olivier Milo's curator insight, July 26, 12:45 AM

Impressive collection of content marketing diagrams by Andy Crestodina. Thanks!

 

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6 Best Practices For Visual Content Marketing

6 Best Practices For Visual Content Marketing | Brand Content & Content Marketing | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.

 

Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.

 

Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.

 

However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading


Via Martin (Marty) Smith, malek
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malek's curator insight, July 18, 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 12:54 PM

add your insight...

massimo scalzo's curator insight, July 20, 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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Barbie chef d’entreprise crée sa page Linkedln

Barbie chef d’entreprise crée sa page Linkedln | Brand Content & Content Marketing | Scoop.it
Depuis 2010, Barbie a été successivement vétérinaire, informaticienne, astronaute, Présidente des USA… et, suite à la Toy Fair de New York en février, elle s’apprête à devenir chef d’entreprise.

Via Matthieu Dufour
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Une stratégie digitale est avant tout une stratégie éditoriale

Une stratégie digitale est avant tout une stratégie éditoriale | Brand Content & Content Marketing | Scoop.it
Le passage au digital pose de nombreuses questions aux entreprises dans le domaine de la communication, de la gestion du flux d'informations à la stratégie éditoriale.
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Content marketing, branded entertainment et brand content : quelles différences ?

Content marketing, branded entertainment et brand content : quelles différences ? | Brand Content & Content Marketing | Scoop.it
Aux USA, le contenu de marque oscille entre deux tendances fortes : le content marketing et le branded entertainment. En France, l'expression brand content prédomine. Que faut-il en penser ? Chacune de ces expressions correspond à une posture à l'égard...
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Ces bénéfices cachés du marketing de contenu auxquels vous n’avez probablement jamais songé

Ces bénéfices cachés du marketing de contenu auxquels vous n’avez probablement jamais songé | Brand Content & Content Marketing | Scoop.it
Une stratégie de contenu se mesure traditionnellement en regard de ses indicateurs de performances (ou KPI’s), mais parfois d'autres bénéfices non mesurables peuvent également entrer en compte et se révéler importants. Voici 4 bénéfices du marketing de contenu auxquels vous n'avez jamais pensé
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3 Unconventional Content Marketing Strategies You Should Try

3 Unconventional Content Marketing Strategies You Should Try | Brand Content & Content Marketing | Scoop.it
Though they are not recommended for everyone, here are three atypical marketing methods worth a try if your current content playbook is failing you.
Geoffrey Laloux's insight:

1. Infrequent blogging

2. Bare it all

3. Challenge readers AND yourself

 

 

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B2B: Le Blog: La bonne taille des publications en ligne

B2B: Le Blog: La bonne taille des publications en ligne | Brand Content & Content Marketing | Scoop.it
Tweet, post Facebook, titres, articles de blog, sujet d'emails.... quelle est la bonne longueur des contenus en ligne?
Geoffrey Laloux's insight:

Un tout petit résumé bien pratique a suivre... ou pas.

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9 étapes pour bâtir votre stratégie de contenu

9 étapes pour bâtir votre stratégie de contenu | Brand Content & Content Marketing | Scoop.it
Il est devenu incontournable d'avoir une stratégie de contenu au sein de votre entreprise. Apprenez comment y arriver, en 9 étapes faciles.
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Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Conquering Content Marketing, Step 2: The Content (and Plot) Develops | Brand Content & Content Marketing | Scoop.it
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This.
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Conquering Content Marketing, Step 4: Racing to Launch

Conquering Content Marketing, Step 4: Racing to Launch | Brand Content & Content Marketing | Scoop.it
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important.
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Content experiments for 'the YouTube generation'

Content experiments for 'the YouTube generation' | Brand Content & Content Marketing | Scoop.it
A look at some of the digital projects being tested by Belgium public service broadcaster VRT's internal 'start-up', to engage a younger audience online, on mobile and on social media

Via The Content Company (VIKE)
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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) | Brand Content & Content Marketing | Scoop.it
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.

Via malek
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malek's curator insight, August 2, 8:09 AM

some basic points to consider for your blog and content-marketing plan. 

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Content Marketing in 2014: The State of the Enterprise

Content Marketing in 2014: The State of the Enterprise | Brand Content & Content Marketing | Scoop.it

In 1999, the world-renowned marketing professor Philip Kotler published Kotler on Marketing. In it he discussed the latter 1990s — the time span that would fuel most of the thinking for the book — as a time of tumultuous change. But he knew that this was merely the beginning.

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Etude : Comment se font les partages de contenu sur les réseaux ...

Etude : Comment se font les partages de contenu sur les réseaux ... | Brand Content & Content Marketing | Scoop.it
ShareThis vient de produire une étude intéressante après avoir analysé les tendances des partages sur les réseaux sociaux à partir des ordinateurs et des appareils mobiles.
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Branded video: what outdoor clothing companies are doing well

Branded video: what outdoor clothing companies are doing well | Brand Content & Content Marketing | Scoop.it
Producing a video that can be used at every stage of the funnel but that also confirms your brand values can be difficult.

Via The Content Company (VIKE)
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Coca-Cola lance la première pub uniquement composée d'User-Generated Content

Coca-Cola lance la première pub uniquement composée d'User-Generated Content | Brand Content & Content Marketing | Scoop.it
Coca-Cola lance la première pub uniquement composée d'User-Generated Content
Geoffrey Laloux's insight:

Bien que pouvant être perçu comme facile, évident et faible créativement parlant, cette opération est fortement ingénieuse pour un annonceur comme Coca-Cola. 

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Need Some B2B Blogging Inspiration? Check Out These 10 Companies

Need Some B2B Blogging Inspiration? Check Out These 10 Companies | Brand Content & Content Marketing | Scoop.it
Look at some B2B companies -- big and small -- who are doing great work blogging.
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Where Content Marketing Fits in Your Marketing Plan

Where Content Marketing Fits in Your Marketing Plan | Brand Content & Content Marketing | Scoop.it
To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how ...
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Sony launches social network for football fans to spearhead World Cup sponsorship

Sony launches social network for football fans to spearhead World Cup sponsorship | Brand Content & Content Marketing | Scoop.it
Sony launches social network for football fans to spearhead World Cup sponsorship, Sony is launching a bespoke social network for the upcoming World Cup in Brazil that will form the centrepiece of its multi-million pound sponsorship of the tournament. | Marketing Magazine
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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Brand Content & Content Marketing | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady, Guillaume Decugis
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Stephen Zimmett's curator insight, May 11, 10:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2:58 AM

à lire

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Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Conquering Content Marketing in 5 Steps: It All Starts With a Plan | Brand Content & Content Marketing | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
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Conquering Content Marketing, Step 3: Facing the 'Fans'

Conquering Content Marketing, Step 3: Facing the 'Fans' | Brand Content & Content Marketing | Scoop.it
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.
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