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Rescooped by Naguib Khoualed from Storytelling en France
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Storytelling de marque : savoir raconter le vrai

Storytelling de marque : savoir raconter le vrai | BRAND CONTENT | Scoop.it
La transparence initiée par les réseaux sociaux a profondément bouleversé la façon qu’ont les marques de se raconter. Comment dire le vrai ? Que doit-on garder pour soi ? Jusqu’où peut aller la transparence et pour quels bénéfices ? Analyse.
Via Stéphane Dangel
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Rescooped by Naguib Khoualed from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Thematic - Create your own scrolling album for free!

Thematic - Create your own scrolling album for free! | BRAND CONTENT | Scoop.it
Visit www.thematic.co to create your own free scrolling album to share with your friends.

Via Tom D'Amico (@TDOttawa)
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Rescooped by Naguib Khoualed from CultureRP
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Content marketing : ciblez vos contenus pour un plus grand impact ! | Blog de Markentive, agence d'inbound marketing à Paris

Content marketing : ciblez vos contenus pour un plus grand impact ! | Blog de Markentive, agence d'inbound marketing à Paris | BRAND CONTENT | Scoop.it
Blog de Markentive, agence d'inbound marketing : Content marketing : ciblez vos contenus pour un plus grand impact !

Via Christian NEFF, Culture RP
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Rescooped by Naguib Khoualed from Culture Lab Digest
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Red Bull Music Academy : 15 ans de brand content culturel

Red Bull Music Academy : 15 ans de brand content culturel | BRAND CONTENT | Scoop.it
Red Bull Music Academy : 15 ans de brand content culturel

Via The Art Marketing Company
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The Art Marketing Company's curator insight, March 27, 2014 5:10 AM

Red Bull, ce n'est pas que les sports extrêmes : c'est aussi 15 ans de brand content culturel exemplaire avec la Red Bull Music Academy.

Scooped by Naguib Khoualed
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Visual Storytelling: Designing for the Web in a Nonlinear Format

Visual Storytelling: Designing for the Web in a Nonlinear Format | BRAND CONTENT | Scoop.it
Visual Storytelling: Designing for the Web in a Nonlinear Format http://feedproxy.google.com/~r/speckboy-design-magazine/~3/6szhmGtnxR4/ (Visual Storytelling: Designing for the Web in a Nonlinear Format http://t.co/gpd6eQdJOx)...
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Three Steps to a Better Marketing Campaign Inspired by Storytelling.

Three Steps to a Better Marketing Campaign Inspired by Storytelling. | BRAND CONTENT | Scoop.it
Three savvy and new ways to ramp up your small business marketing campaign with storytelling. (How to newsjack like a pro.
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Latitude - The Future of Storytelling

Stories are as old as mankind, but technology is changing things. It's not just about more content on more devices, though; it's about the chance to bring narratives out of the screen, into our lives.
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Every Business Has A Story

Every business has a story of how they got started to where they are today, just like every person does.

Crafting those stories for your business can be done in so many ways that go beyond just facts or figures.
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Rescooped by Naguib Khoualed from Creative content, storytelling, writing and web
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Avec le storytelling, Bosch veut montrer qu’il est partout… même dans le traîneau du Père Noël

Avec le storytelling, Bosch veut montrer qu’il est partout… même dans le traîneau du Père Noël | BRAND CONTENT | Scoop.it
Qui ? Michael Schmidtke, Directeur Digital & Social Media de Bosch. Quoi ? Une présentation à LeWeb14, sur la force du storytelling comme outil de transformation de l'entreprise. La phrase : "en voyant tous ces gens collaborer ensemble [lors de notre hackathon], j'en suis venu à demander à mes collègues : 'est-ce qu'on fait toujours de la com' ?"

Via Cécile Girardin
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Dare, Dream, Do – success steps for motivation and innovation

Dare, Dream, Do – success steps for motivation and innovation | BRAND CONTENT | Scoop.it
Dare, Dream, Do – success steps for motivation, ideation, storytelling and innovation from innovation consultant and author Whitney Johnson
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Content Marketing in 1 Easy Image - Business 2 Community

Content Marketing in 1 Easy Image - Business 2 Community | BRAND CONTENT | Scoop.it
Content Marketing in 1 Easy Image Business 2 Community Content marketing, when effectively tied to a sound Social Media Marketing strategy (SMM), develops a buzz about your brand, gains recommendations that REALLY influence buyers (buyers...
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | BRAND CONTENT | Scoop.it
“This article was originally published at GigaOm. One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well.”
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Hollow — an Interactive Documentary

Hollow — an Interactive Documentary | BRAND CONTENT | Scoop.it
Explore the rural communities of McDowell County, West Virginia through Hollow, an interactive documentary featuring the stories of over 30 residents who live there. (@hollowthefilm nominated for @DocLab award digital #storytelling!
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | BRAND CONTENT | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
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