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Comment gérer sa marque, son e réputation, exister sur la toile et ailleurs ? Toutes les astuces, toutes les études et réflexions marketing relatives à ce sujet...
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Rescooped by Jean-Marc TRESOR from Coaching digital
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Fin des partages entre Scoop.it et Viadeo

Fin des partages entre Scoop.it et Viadeo | Brand content | Scoop.it

La nouvelle vient d'être officialisée par @Hélène Brevet, Viadeo a fermé son API à Scoop.it (entre autre ??).

 

Suite à un message de @Frédéric DEBAILLEUL sur la communauté  des Scoopiters francophone de Google+

 

"En effet nous venons de désactiver le partage sur Viadeo.
Je vous explique : nous avons remarqué depuis 15 jours maintenant que le partage sur Viadeo ne fonctionnait plus, que vos scoops n'apparaissaient plus dans les timelines Viadeo. Nous nous sommes rapprochés des équipes de Viadeo pour en connaître la raison et ils nous on fait savoir qu'ils avaient changé de stratégie quant à l'ouverture de leur API. Ils ont coupé l'accès à leur API, on ne peut donc plus vous proposer le partage sur Viadeo"


Via Pascal Faucompré, Jean-Marc TRESOR
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Nathalie Paoletti's curator insight, December 2, 2013 11:45 AM

Pourquoi Viadéo se prive-t-il d'informations ?

Hirinuca's curator insight, December 3, 2013 6:40 PM

Et bien tant pis pour nous mais tant pis pour Viadeo aussi. Cela n'arrange pas son image à mon sens !!

J-Philippe Déranlot's curator insight, December 4, 2013 6:02 PM

suicide d'une start-up française contre une autre : le navire Viadeo se saborde en désactivant son API Scoop.it

Rescooped by Jean-Marc TRESOR from InnovationMarketing
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Big data, social media, brand content : le nouveau marketing

Big data, social media, brand content : le nouveau marketing | Brand content | Scoop.it
La fonction marketing s'enrichit de nouvelles facettes et n'en finit plus d'évoluer, toujours plus vite. Les...

Via Isabelle Clément
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Rescooped by Jean-Marc TRESOR from visualizing social media
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Brand content | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

Rescooped by Jean-Marc TRESOR from Le marketing de contenu
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Le contentmarketing pour mieux cibler son marché en 5 exemples

Le contentmarketing pour mieux cibler son marché en 5 exemples | Brand content | Scoop.it
Voici cinq façons dont vous pouvez utiliser le content marketing pour cibler le marché qui vous intéresse.

Le ciblage est un aspect fondamental du marketing. En fonction du marché cible de votre entreprise — masse ou niche, B2B ou B2C, local, national ou international — vous allez mettre en place une stratégie marketing spécifique. Il est légitime de vous demander si une stratégie de content marketing permet de réaliser un ciblage précis, au même titre que d’autres formes de marketing.

 

1. Cibler une zone géographique

2. Cibler une typologie d’entreprise

3. Cibler un secteur d’activité

4. Cibler un style de vie

5. Cibler un « moment de vie »


Via Pim-Bim, créateur de contenus
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Rescooped by Jean-Marc TRESOR from Just Story It! Biz Storytelling
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Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Brand content | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.

Via Karen Dietz
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Karen Dietz's curator insight, November 6, 2013 12:09 PM

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it