Why do you need content marketing? Traditional marketing techniques, including advertising and sales pitches, are no longer as effective; consumers nowadays prefer to be engaged and offered valuable, helpful or fun stories.
Red Bull disposerait de la meilleure stratégie en matière de vidéo sociale. Selon le rapport Social Video Equity, publié par Goviral, la marque devance Google et bien d'autres. Pas surprenant mais sachez que ce résultat intervient avant le saut de Félix Baumgartner !
One of the biggest buzz terms in marketing circles today is “content marketing.” But guess what? This tactic – which is being touted as the next big thing – is anything but new. Just look at any print (Your marketing is only as good as your content!