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Content Marketing : Red Bull fait la course en tête

Content Marketing : Red Bull fait la course en tête | Brand Content | Scoop.it

Red Bull disposerait de la meilleure stratégie en matière de vidéo sociale. Selon le rapport Social Video Equity, publié par Goviral, la marque devance Google et bien d'autres. Pas surprenant mais sachez que ce résultat intervient avant le saut de Félix Baumgartner !


Via Benjamin Di Crescenzo
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Why your business needs a content marketing strategy

Why your business needs a content marketing strategy | Brand Content | Scoop.it
Why do you need content marketing? Traditional marketing techniques, including advertising and sales pitches, are no longer as effective; consumers nowadays prefer to be engaged and offered valuable, helpful or fun stories.
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Video content marketing brings more click-throughs and conversion

Video content marketing brings more click-throughs and conversion | Brand Content | Scoop.it
A recent report by Cisco confirmed that video is becoming a powerful marketing tool and disseminator of information. (Video marketing is cool!
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Content Marketing : Red Bull fait la course en tête

Content Marketing : Red Bull fait la course en tête | Brand Content | Scoop.it

Red Bull disposerait de la meilleure stratégie en matière de vidéo sociale. Selon le rapport Social Video Equity, publié par Goviral, la marque devance Google et bien d'autres. Pas surprenant mais sachez que ce résultat intervient avant le saut de Félix Baumgartner !


Via Benjamin Di Crescenzo
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Your marketing is only as good as your content

Your marketing is only as good as your content | Brand Content | Scoop.it
One of the biggest buzz terms in marketing circles today is “content marketing.” But guess what? This tactic – which is being touted as the next big thing – is anything but new.
Just look at any print (Your marketing is only as good as your content!
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5 Essentials You Need Before Starting Your Content Marketing Campaign - exploreB2B

5 Essentials You Need Before Starting Your Content Marketing Campaign - exploreB2B | Brand Content | Scoop.it
1) A Strategy/Purpose
With all of your content creation, publication, and social spreading – do not forget your purpose. Before getting lost in the labyrinth of social media, set up a ...
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