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brand conduct
defining and steering brands to success while making them more attractive and resonant with buyers
Curated by Nat Sones
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Infographic on colours, brands, emotion

Infographic on colours, brands, emotion | brand conduct | Scoop.it
Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.
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5 personal branding tips

5 personal branding tips | brand conduct | Scoop.it
5 personal branding tips. how do you create a brand of one? http://t.co/p79kCNNA6l
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is it time to unlearn?

is it time to unlearn? | brand conduct | Scoop.it
'The psychological study of misconceptions shows that all of us possess many beliefs that are flawed or flat-out wrong—and also that we cling to these fallacies with remarkable tenacity'.
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Ten Ways to Think Like an Infinite Player

Ten Ways to Think Like an Infinite Player | brand conduct | Scoop.it

People who approach life like an infinite game are the key to the shifting global culture and economy.

Nat Sones's insight:

By seeing ourselves in an infinite game, we're not seeing an end-point. We're testing our ability to cope with change and deal with non-ideal scenarios. Not bad training for our world. 

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Marketing Plan. 7 Steps. Done.

Marketing Plan. 7 Steps. Done. | brand conduct | Scoop.it

Here's an infographic outlining a 7-step process for developing a marketing plan for your business.


Via Jon Turino
Nat Sones's insight:

Neat, contained and simple. Of course, the steps are obvious. But it's good to do the obvious stuff easily and automatically. Leaves more room for creativity where it counts. 

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Jon Turino's curator insight, April 20, 2013 8:09 PM

Thought I'd share this infographic with you folks. Hope you find it informative and useful

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Strategies: After the trade show, don't forget the leads - USATODAY.com

Phew I'm exhausted! I just returned from the biggest trade show of the year at which my company exhibits. It was a great show, but we now have very tired feet and a huge collection of business cards from people we met.

Via Jon Turino
Nat Sones's insight:

Attending an event? Manage the leads. Actually getting there is just one step in a huge chain of communications; by not engaging before - or following up after - you are effectively wasting your investment. 

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Jon Turino's curator insight, April 7, 2013 12:21 PM

Thanks to Ron White of BESThq for recommending this article for those of us who participated in the great BizExpoWest2013 event last week  that he produced.

Nat Sones's comment, April 8, 2013 4:08 AM
Absolutely. There really isn't a point to attending an event if you're not going to manage the communications and leads you get out of it. So many businesses pour cash into attendance and effectively incinerate it through lack of contact and lead nurturing.
Jon Turino's comment, April 8, 2013 11:54 AM
Good points, Nat. Thanks.
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Get your content in order // get your brand conducted.

Get your content in order // get your brand conducted. | brand conduct | Scoop.it

Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...


Via Jeff Domansky
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School branding. Get kids motivated and moving.

School branding. Get kids motivated and moving. | brand conduct | Scoop.it

Redefining cool. A single brand that appeals to the school, and to every age group within it - that doesn't get swallowed up by cuteness, or seek to talk 'street'. Possible? Definitely. 


Via Niels Biersteker
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Rescooped by Nat Sones from Creativity & Innovation for success
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Reimagine your business with TED

Reimagine your business with TED | brand conduct | Scoop.it
One TEDster's top picks on business, leadership, and becoming a better global citizen.

Via Alexander Crépin
Nat Sones's insight:

Become more connected with the world. That's the way to drive your business forward. 

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Brand Sherpa anyone? What Nepalese mountaineers teach businesses.

Brand Sherpa anyone? What Nepalese mountaineers teach businesses. | brand conduct | Scoop.it

Sherpas are famous for trekking to the summit of Mount Everest. But they have also much to teach the business world.

Lee Nadler wrote about Sherpas:
"In my desire for self-awareness and improvement as a business leader and person, I never lost touch with the spirit I found in Sherpas. And, I made note when collaborating with someone in the Western world who I believe has a special, Sherpa-like quality. Commitment to team. Sense of purpose. Positive energy. Calm during tense situations. Acceptance of mistakes. Perseverance. Selflessness. Compassion. Trustworthiness. And laser-like focus on achieving a goal. The principles by which Sherpas live and lead have become like guideposts for me."

Here Lee Nadler's blog where he writes about his wonderful experiences with Sherpas: http://thesherpapath.com/

Read the article now and get inspired by the Sherpas in the Business World he mentions!


http://www.inc.com/christina-desmarais/what-nepalese-mountaineers-can-teach-you-about-business.html?nav=featured


Via Karin Sebelin
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Karin Sebelin's comment, March 1, 2013 9:31 AM
Thank you .-)
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Rebranding Wendy's

Rebranding Wendy's | brand conduct | Scoop.it
The brand transformation of Wendy's that started with a fresh new logo is continuing with the redesign of the restaurants themselves by SF-based Tesser.
Nat Sones's insight:

Wendy's have made informality and friendliness their brand from the start. This rebrand pushes that further. Does it work? 

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Why journalists need to brand themselves | IJNet

Why journalists need to brand themselves | IJNet | brand conduct | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
Nat Sones's insight:

Are we really ALL #brands now? Journalists and writers, more than others. 

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Burberry's Secrets to Successful Brand Reinvention - Forbes

Burberry's Secrets to Successful Brand Reinvention - Forbes | brand conduct | Scoop.it
Recent headlines highlight the plight of established, well-known brands as they struggle to evolve, pushing less sensational success stories to the second page. One success story caught my eye, Burberry’s.
Nat Sones's insight:

Burberry's had what we like to call a Long Hard Think. Changed the way they talk to their customers, changed who they talk to, and moved away from cliche and back towards style icon status. 

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33 of the Best Videos on Innovation, Branding, Leadership and Design - A Listly List

lovely list of various vids on brand, leadership etc.
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How Technology Is Making Us All Ruder

How Technology Is Making Us All Ruder | brand conduct | Scoop.it
Politeness is changing. (How Technology Is Making Us All Ruder: It's a scene so familiar that it's a cliché – you're out seeing a brand...
Nat Sones's insight:

Is technology making us more abrupt and less focused on human interaction? The implications for brand, strategy and marketing implementation are immense: let's be more human, more polite and great things will come. 

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Brand Conduct: making smarter brands and adaptable organisations | Marketing Team Direct

Brand Conduct: making smarter brands and adaptable organisations | Marketing Team Direct | brand conduct | Scoop.it

How we help brands position and evolve creatively and strategically in a permanently dynamic market. How we tie diverse units together from ideas, behaviour and voice. How we create smart brands and adaptable organisations - the only ones which will survive and thrive in a new business reality. Take a look. Tell us what you think.

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Loving new LateRooms.com TV Advert

Loving new LateRooms.com TV Advert | brand conduct | Scoop.it
Watch the latest episode of our TV campaign here. Oh yes, the next chapter of Ben and Lucy's story for 2013 is now live...
Nat Sones's insight:

It's been around a while, but this campaign is smart, funny, romantic, and complete. Such authority with a simple idea. Jealous. 

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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | brand conduct | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.

Via Stefano Principato
Nat Sones's insight:

Nice way of seeing the usual funnel. Not that the funnel is real - and we have to remember that content, particularly, invites people to be in multiple different states at different times. But as a rough rule of thumb, nice. 

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Stefano Principato's curator insight, April 11, 2013 9:16 AM

In conclusion, the most valuable benefits of having a content strategy for your site is that, from a business standpoint, your site is no longer creating content for "content's sake" or to build "link bait." Moving forward, the site now has a framework of creating content that serves multiple purposes: to engage with current and future customers; to establish brand awareness and authority within the industry; and to consequently garner more traffic, conversions, and links to your site.

Rescooped by Nat Sones from Content Creation, Curation, Management
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | brand conduct | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

Via Martin (Marty) Smith, massimo facchinetti
Nat Sones's insight:

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here. 

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Martin (Marty) Smith's curator insight, March 26, 2013 10:43 AM

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

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Change your brand attitude

Change your brand attitude | brand conduct | Scoop.it

"Our intention creates our reality." -Wayne Dyer

 

I have two secrets to share, about my first job in life. Here's the story: Fifteen lousy bucks. That's how much I earned my first night on the job selling Crunch ’n Munch in the fall of 1996. 

 

While in college at Boston University, I had taken a job as a vendor at Fenway Park and the Boston Garden (then called the Fleet Center). I was a snack hawker who walked up and down the aisles selling product.

 

What most people don't know is that vendors are paid only in commission and tips—the more they sell, the more they make.


Via kellysmay
Nat Sones's insight:

By altering your persona, you can increase success. Nice modern fable. 

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Can your leadership be inspired by Nature?

Can your leadership be inspired by Nature? | brand conduct | Scoop.it
Shouldn’t it be natural to share the burden of leading a business? While watching geese drafting in V formation, we will observe the flock rotate leaders. Like drafting geese, businesses which rota...
Nat Sones's insight:

Giles Hutchins' view is that the lessons of nature can (should) be brought into the business - which has always been a living system, and increasingly is behaving as an organism. Can we both consciously and unconsciously mirror the patterns of nature in the organisation, and synch up business operations with our own natural rhythms? A more connected leadership, and business, could result. 

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Social data, social money

Social data, social money | brand conduct | Scoop.it
I’m sorry to say it, but...your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising.
Nat Sones's insight:

Social media data can help you raise money - but raise it in other areas than social media itself. 

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Charles Lipshay's curator insight, March 27, 2013 7:44 PM

Info can be money= but you have to know how to use it!

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Content Strategy paper.li

Content Strategy paper.li | brand conduct | Scoop.it
Content Strategy paper.li, by Sasha Cunningham: updated automatically with a curated selection of articles, blog posts, videos and photos.
Nat Sones's insight:

Love Sasha Cunningham's simple paper.li content strategy piece. A very good curation and care piece. 

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Seth's Blog: Signals vs. causes

Seth's Blog: Signals vs. causes | brand conduct | Scoop.it
It turns out that people who use Firefox are more likely to engage in certain online activities than those that use IE. And it turns out that people who eat before bed are believed to gain more weight than those...
Nat Sones's insight:

Never mistake a effect for a cause!

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Continuum Redesigns Audi's Car Dealership Experience

Continuum Redesigns Audi's Car Dealership Experience | brand conduct | Scoop.it
Drivers love Audis; it's the dealers they loathe. Enter Continuum, a design firm whose goal is a better shopping experience, not prettier products

Via Niels Biersteker
Nat Sones's insight:

More and more, the aim of a marketing and business strategy is to get very efficiently and quickly out of the way of the buyer, so there's nothing between them and what you do. A look at this from the POV of Audi's dealerships. 

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