The world's determined to be as complex as possible. So Siegel+Gale's Simplicity Index is a must-read; an indication of how simple, but true and thoughtful, experiences feel better and create trust and opportunity.
A recent blog. Always surprising how many businesses either (a) think they're amazingly different while looking, sounding, acting (and therefore BEING) identical to the herd, or (b) being the same, knowing they're the same, and settling for it - when they don't have to. In today's scary world, you've got to strive for difference. Or you're dead. So how come so few do?
Gosh, this is quite brilliant. A corporate take on the endless battle for Westeros focuses on real strategic, talent management and asset protection issues. And makes you see both the priorities and the series in a new way.
A real digital strategy for the US' main satire publication.
Nat Sones's insight:
The Onion's 25 years old. Perhaps it needs hysterical events to find its edge again and revamp its persona. We're used to casual comedy. It's easy. Comment, comment, joke. We're all comedians now. We need real satirists now; people who can see humour in serious places and use it to shed light and blast away hypocrisy, stupidity and evil.
Is The Onion capable of this? It appears to be getting its comic voice back, and therefore its ability to make the powerful feel uncomfy. This is good news. But can it keep it up?
In this excerpt from his fantastic 1991 (we think) lecture, John Cleese offers a recipe for creativity, delivered with his signature blend of cultural insight and comedic genius. comedy works perfectly as a transmitter of meaning and a guarantee of understanding. you don't get a laugh unless connection, communication and relevance are in place.
A content marketing strategy is not complete without images. I’ve said that before. Images in content are as important as understanding how words play a role in SEO. There are lots of ways to use images in your content and lots of ways to optimise how you use them. Here’s a fairly detailed guide to some of these ways.
The Hindu Tata Motors goes in for a strategy overhaul The Hindu Automobile major Tata Motors, on Wednesday, unveiled its new customer-focused strategy to put its passenger vehicle business back on track.
To win over millennials, brands must incorporate participative benefits into their models.
Nat Sones's insight:
The old definitions of brand don't apply the same way any more. To adapt and transform into thriving and growing brands now, businesses must allow their brand to be co-created and participatory, involving buyers and all other members of their 'brand community' at once.
Our latest blog on how change and pressure are forcing high tech to perform at an ever-higher level in a growing 'bet on tech' bubble. What are those forces? Why do high-tech businesses fail? And how can simple marketing and brand lessons help?
LAGOS (Reuters) - A walk along the two kilometers of light rail that Lagos authorities have managed to build in three years gives a sense of how hard it is to impose order on one of Africa's most chaotic...
Do the unexpected. But do it because you believe it. Or you're just showboating. Obama beat the GOP because he didn't negotiate, partly as an exercise in brinkmanship - and partly because he knew it wouldn't work. Let's all learn from that.
the culture of the future, if we are to have a future worthy of the name, will necessarily be a mongrel. it will derive its health from all things, connect people machines and cybernetics, and essentially emerge from the inclusivity of our current infosphere - the internet of things - and synthesise data, measurement, creativity and society into one. it will be the. this speech focuses on how collaboration and creativity are already at the bedrock of our evolving global culture and invites insight on how that evolution can continue.
"All you can do is sit back and bask in your relevance to the cosmos." "There is hardly a greater cosmic sage of our age than astrophysicist Neil deGrasse Tyson. In this sublime, characteristically eloquent short clip from BigThink, he echoes Ptolemy’s awe as he teases apart the misguided tension between our human ego and the immensity of the universe..."
RT @bsainsbury: 45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community http://t.co/MZ0hhWjNRB (45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community | @scoopit
By Richard Ball Governments have recognised that cities are engines of growth critical to economic performance and national recovery in the current climate.
Nat Sones's insight:
The urban revolution isn't just about the megacities, though they take the brunt and the press. Many cities are becoming more specialised and built around key industries. Of course there's a risk of specialisation becoming redundancy - which is why technical, organisational and social models have to embed adaptability at the same time. Smart specialisation is the key: a tough line to walk.
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