brand conduct
Follow
Find
167 views | +0 today
 
Scooped by Nat Sones
onto brand conduct
Scoop.it!

John Cleese on Creativity - Creativity For Life

John Cleese on Creativity - Creativity For Life | brand conduct | Scoop.it
In this excerpt from his fantastic 1991 (we think) lecture, John Cleese offers a recipe for creativity, delivered with his signature blend of cultural insight and comedic genius. comedy works perfectly as a transmitter of meaning and a guarantee of understanding. you don't get a laugh unless connection, communication and relevance are in place.
more...
No comment yet.
brand conduct
defining and steering brands to success while making them more attractive and resonant with buyers
Curated by Nat Sones
Your new post is loading...
Your new post is loading...
Scooped by Nat Sones
Scoop.it!

Banksy and the Problem With Sarcastic Art - The New York Times

Banksy and the Problem With Sarcastic Art - The New York Times | brand conduct | Scoop.it
On the empty spectacle of “Dismaland.”
more...
No comment yet.
Rescooped by Nat Sones from Geography Education
Scoop.it!

The Flawed Standard Model of Geopolitics

The Flawed Standard Model of Geopolitics | brand conduct | Scoop.it

"An overarching issue that is essential for understanding many pressing events of the day is the fraying standard geopolitical model of the world. This taken-for-granted model posits mutually recognized sovereign states as the fundamental building blocks of the global order. Many of these basic units, however, are highly fragile and a number have collapsed altogether. As a result, the next several posts will consider, and critique, the conventional state-based vision of the world. I am skeptical of the standard 'nation-state' model of global politics, as I think that it conceals as much as it reveals about current-day geopolitical realities. This model, evident on any world political map, rests on the idea that that the terrestrial world is divided into a set number of theoretically equivalent sovereign states."

 

Tags: political, states, unit 4 political, geopolitics.


Via Seth Dixon
more...
LEONARDO WILD's curator insight, April 18, 2015 9:09 AM

It should probably be a map of Geo-Econo-Politics 

Tori Denney's curator insight, May 27, 2015 8:18 AM

using and thinking about maps and Geo spatial data -  The process of thinking about and analyzing maps is quite complex. Looking at this map, you would assume that all is well, all is how it should be, nothing is distorted and each state is similar to the United States. But, reflecting on maps involves deep thought and comparison. Each state is supposed to hold ultimate power over the full extent of its territory, possessing a monopoly over the legitimate use of force and coercion. Such states, it turn, are supposed to recognize each other’s existence, and in so doing buttress a global order in which political legitimacy derives in part from such mutual recognition. The territories of such states are theoretically separated by clearly demarcated boundary lines, which are further solidified by international consensus, without overlap or other forms of spatial ambiguity. Standard political maps are flawed in how they make the world seem to be. States are not all equal, and all neighboring states do not get along, possibly due to natural resources, ports, economics, language, culture, religion, nationality, etc. 

Scooped by Nat Sones
Scoop.it!

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy | brand conduct | Scoop.it
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy http://t.co/TuZlfKHrha
Nat Sones's insight:
sochi 2014. What worked. What didn't.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

B2B Marketing Awards 2013 | b2bmarketing.net

B2B Marketing Awards 2013 | b2bmarketing.net | brand conduct | Scoop.it
Nat Sones's insight:

Sparkly lights. Rock star analogies. Marshall amp visuals. The B2B awards had it all last night. 

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Cutting edge lessons: learning brand lessons in high tech

Cutting edge lessons: learning brand lessons in high tech | brand conduct | Scoop.it
Nat Sones's insight:

Our latest blog on how change and pressure are forcing high tech to perform at an ever-higher level in a growing 'bet on tech' bubble. What are those forces? Why do high-tech businesses fail? And how can simple marketing and brand lessons help?

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

How do you tame a megacity that's not working? Lessons from Lagos.

How do you tame a megacity that's not working? Lessons from Lagos. | brand conduct | Scoop.it
LAGOS (Reuters) - A walk along the two kilometers of light rail that Lagos authorities have managed to build in three years gives a sense of how hard it is to impose order on one of Africa's most chaotic...
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

My Offer is This: Nothing

My Offer is This: Nothing | brand conduct | Scoop.it
Nat Sones's insight:

Do the unexpected. But do it because you believe it. Or you're just showboating. Obama beat the GOP because he didn't negotiate, partly as an exercise in brinkmanship - and partly because he knew it wouldn't work. Let's all learn from that. 

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

"Free Culture: The Future of Creativity, Collab...

"Free Culture: The Future of Creativity, Collab... | brand conduct | Scoop.it
the culture of the future, if we are to have a future worthy of the name, will necessarily be a mongrel. it will derive its health from all things, connect people machines and cybernetics, and essentially emerge from the inclusivity of our current infosphere - the internet of things - and synthesise data, measurement, creativity and society into one. it will be the. this speech focuses on how collaboration and creativity are already at the bedrock of our evolving global culture and invites insight on how that evolution can continue.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

The Land of Betrovia: What keeps writers from writing?

The Land of Betrovia: What keeps writers from writing? | brand conduct | Scoop.it
What keeps writers from writing? #authors #procrastination #creativity #tellthetruth #amazon #kobo #itunes http://t.co/AaonvtOEHz
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

a writer's inspiration: 10 Plot Prompts to Spark Creativity

a writer's inspiration: 10 Plot Prompts to Spark Creativity | brand conduct | Scoop.it
10 Plot Prompts to Spark Creativity http://t.co/Lp1Z6b9O2p
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Neil deGrasse Tyson on human Ego and the Cosmic Perspective

Neil deGrasse Tyson on human Ego and the Cosmic Perspective | brand conduct | Scoop.it
"All you can do is sit back and bask in your relevance to the cosmos." "There is hardly a greater cosmic sage of our age than astrophysicist Neil deGrasse Tyson. In this sublime, characteristically eloquent short clip from BigThink, he echoes Ptolemy’s awe as he teases apart the misguided tension between our human ego and the immensity of the universe..."
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

45 Ways to Improve Your Digital Strategy in 201...

45 Ways to Improve Your Digital Strategy in 201... | brand conduct | Scoop.it
RT @bsainsbury: 45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community http://t.co/MZ0hhWjNRB (45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community | @scoopit
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Can You Name a Chinese Brand? - Huffington Post

Can You Name a Chinese Brand? - Huffington Post | brand conduct | Scoop.it
Can You Name a Chinese Brand? Huffington Post Studies indicate that the percentage of U.S. or European consumers who could spontaneously recall major Chinese brands ranges from 2-7 percent.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

The Death of Marketing Strategy | Brand Truth - Brand Strategy Consulting, Melbourne

The Death of Marketing Strategy | Brand Truth - Brand Strategy Consulting, Melbourne | brand conduct | Scoop.it
Is marketing strategy dying? The default analogy for strategy used to be chess. Now it increasingly seems more like Pick a Box or Join the Dots. Here’s a quick look at this shift and why marketers need to brush up on their chess games.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

World’s Most Admired Companies

World’s Most Admired Companies | brand conduct | Scoop.it
Business insiders have spoken: Asked which companies they most admire, more than 4,100 executives, directors, and analysts chose these top 50 All-Stars.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Brand Finance

Brand Finance | brand conduct | Scoop.it
Brand Finance specialises in Brand Valuation and the valuation of Intangible Assets. We can ensure that the value of a brand can be measured and exploited to their full potential
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Here's an idea. It's simple.

Nat Sones's insight:

The world's determined to be as complex as possible. So Siegel+Gale's Simplicity Index is a must-read; an indication of how simple, but true and thoughtful, experiences feel better and create trust and opportunity.

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Differentiation is a vital state of mind

Differentiation is a vital state of mind | brand conduct | Scoop.it
Nat Sones's insight:

A recent blog. Always surprising how many businesses either (a) think they're amazingly different while looking, sounding, acting (and therefore BEING) identical to the herd, or (b) being the same, knowing they're the same, and settling for it - when they don't have to. In today's scary world, you've got to strive for difference. Or you're dead. So how come so few do?

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

'Game of Thrones': business guide

'Game of Thrones': business guide | brand conduct | Scoop.it

5 Leadership Lessons

Nat Sones's insight:

Gosh, this is quite brilliant. A corporate take on the endless battle for Westeros focuses on real strategic, talent management and asset protection issues. And makes you see both the priorities and the series in a new way. 

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Satire is strategy for The Onion. Does it work?

Satire is strategy for The Onion. Does it work? | brand conduct | Scoop.it

A real digital strategy for the US' main satire publication.

Nat Sones's insight:

The Onion's 25 years old. Perhaps it needs hysterical events to find its edge again and revamp its persona. We're used to casual comedy. It's easy. Comment, comment, joke. We're all comedians now. We need real satirists now; people who can see humour in serious places and use it to shed light and blast away hypocrisy, stupidity and evil.

 

Is The Onion capable of this? It appears to be getting its comic voice back, and therefore its ability to make the powerful feel uncomfy. This is good news. But can it keep it up?

more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

13 Ways to Destroy Creativity | The *Official A...

13 Ways to Destroy Creativity | The *Official A... | brand conduct | Scoop.it
some lovely handy tips on how to destroy any creativity you may find lurking around the office. important information for any foes of innovation, change or competitive advantage.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

Brand self-awareness | Siegel+Gale

RT @margaretmolloy: What exactly is brand self-awareness? http://t.co/1CLQW63oWW @SiegelGale: #branding
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

John Cleese on Creativity - Creativity For Life

John Cleese on Creativity - Creativity For Life | brand conduct | Scoop.it
In this excerpt from his fantastic 1991 (we think) lecture, John Cleese offers a recipe for creativity, delivered with his signature blend of cultural insight and comedic genius. comedy works perfectly as a transmitter of meaning and a guarantee of understanding. you don't get a laugh unless connection, communication and relevance are in place.
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

parody, deconstruction, semiotics of brand: how mocking logos reveals truth

parody, deconstruction, semiotics of brand: how mocking logos reveals truth | brand conduct | Scoop.it
design studios parody of popular signs and brand identities is of course about much more: the nature of our reaction to symbols and how they provoke action. fun, too...
more...
No comment yet.
Scooped by Nat Sones
Scoop.it!

How to Optimise Content Marketing With Images

How to Optimise Content Marketing With Images | brand conduct | Scoop.it
A content marketing strategy is not complete without images. I’ve said that before. Images in content are as important as understanding how words play a role in SEO. There are lots of ways to use images in your content and lots of ways to optimise how you use them. Here’s a fairly detailed guide to some of these ways.
more...
No comment yet.