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Social data, social money

Social data, social money | brand conduct | Scoop.it
I’m sorry to say it, but...your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising.
Nat Sones's insight:

Social media data can help you raise money - but raise it in other areas than social media itself. 

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Charles Lipshay's curator insight, March 27, 2013 7:44 PM

Info can be money= but you have to know how to use it!

brand conduct
defining and steering brands to success while making them more attractive and resonant with buyers
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The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy | brand conduct | Scoop.it
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy http://t.co/TuZlfKHrha
Nat Sones's insight:
sochi 2014. What worked. What didn't.
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B2B Marketing Awards 2013 | b2bmarketing.net

B2B Marketing Awards 2013 | b2bmarketing.net | brand conduct | Scoop.it
Nat Sones's insight:

Sparkly lights. Rock star analogies. Marshall amp visuals. The B2B awards had it all last night. 

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Cutting edge lessons: learning brand lessons in high tech

Cutting edge lessons: learning brand lessons in high tech | brand conduct | Scoop.it
Nat Sones's insight:

Our latest blog on how change and pressure are forcing high tech to perform at an ever-higher level in a growing 'bet on tech' bubble. What are those forces? Why do high-tech businesses fail? And how can simple marketing and brand lessons help?

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How do you tame a megacity that's not working? Lessons from Lagos.

How do you tame a megacity that's not working? Lessons from Lagos. | brand conduct | Scoop.it
LAGOS (Reuters) - A walk along the two kilometers of light rail that Lagos authorities have managed to build in three years gives a sense of how hard it is to impose order on one of Africa's most chaotic...
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My Offer is This: Nothing

My Offer is This: Nothing | brand conduct | Scoop.it
Nat Sones's insight:

Do the unexpected. But do it because you believe it. Or you're just showboating. Obama beat the GOP because he didn't negotiate, partly as an exercise in brinkmanship - and partly because he knew it wouldn't work. Let's all learn from that. 

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"Free Culture: The Future of Creativity, Collab...

"Free Culture: The Future of Creativity, Collab... | brand conduct | Scoop.it
the culture of the future, if we are to have a future worthy of the name, will necessarily be a mongrel. it will derive its health from all things, connect people machines and cybernetics, and essentially emerge from the inclusivity of our current infosphere - the internet of things - and synthesise data, measurement, creativity and society into one. it will be the. this speech focuses on how collaboration and creativity are already at the bedrock of our evolving global culture and invites insight on how that evolution can continue.
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The Land of Betrovia: What keeps writers from writing?

The Land of Betrovia: What keeps writers from writing? | brand conduct | Scoop.it
What keeps writers from writing? #authors #procrastination #creativity #tellthetruth #amazon #kobo #itunes http://t.co/AaonvtOEHz
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a writer's inspiration: 10 Plot Prompts to Spark Creativity

a writer's inspiration: 10 Plot Prompts to Spark Creativity | brand conduct | Scoop.it
10 Plot Prompts to Spark Creativity http://t.co/Lp1Z6b9O2p
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Neil deGrasse Tyson on human Ego and the Cosmic Perspective

Neil deGrasse Tyson on human Ego and the Cosmic Perspective | brand conduct | Scoop.it
"All you can do is sit back and bask in your relevance to the cosmos." "There is hardly a greater cosmic sage of our age than astrophysicist Neil deGrasse Tyson. In this sublime, characteristically eloquent short clip from BigThink, he echoes Ptolemy’s awe as he teases apart the misguided tension between our human ego and the immensity of the universe..."
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45 Ways to Improve Your Digital Strategy in 201...

45 Ways to Improve Your Digital Strategy in 201... | brand conduct | Scoop.it
RT @bsainsbury: 45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community http://t.co/MZ0hhWjNRB (45 Ways to Improve Your Digital Strategy in 2013, Part Three - Business 2 Community | @scoopit
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Can You Name a Chinese Brand? - Huffington Post

Can You Name a Chinese Brand? - Huffington Post | brand conduct | Scoop.it
Can You Name a Chinese Brand? Huffington Post Studies indicate that the percentage of U.S. or European consumers who could spontaneously recall major Chinese brands ranges from 2-7 percent.
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Smaller Cities Embrace Smart Specialisation – The Exeter Success Story | The World Financial Review

By Richard Ball Governments have recognised that cities are engines of growth critical to economic performance and national recovery in the current climate.

Via Bernard Strée
Nat Sones's insight:

The urban revolution isn't just about the megacities, though they take the brunt and the press. Many cities are becoming more specialised and built around key industries. Of course there's a risk of specialisation becoming redundancy - which is why technical, organisational and social models have to embed adaptability at the same time. Smart specialisation is the key: a tough line to walk. 

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Bernard Strée's curator insight, June 4, 2013 3:12 AM

The large conurbations naturally make the headlines as the “core” cities receiving support towards economic development, but there are smaller cities, which are comparatively and proportionately for their size, punching “well above their weight” where people work, trade and innovate in exciting organisations directly driving significant economic growth. Some have seen very impressive employment growth over the last decade and have bucked the trend in terms of recession forecasts with a credible track record of job creation, business formation and survival.

They are true exponents of “smart specialisation”, one of the pillars of the European Commission`s “Europe 2020” strategy to deliver smart and sustainable growth. Focussing on selected assets and their strengths which produce much more valuable results, they have avoided the temptation of trying to appease everyone by spreading their attention and investment thinly over disparate activities.

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Where Creativity Meets Commerce: Dispatches and Lessons from C2-MTL 2013

Where Creativity Meets Commerce: Dispatches and Lessons from C2-MTL 2013 | brand conduct | Scoop.it
CT-MTL celebrates and investigates the join of creativity and business. but surely and hopefully, they're one and the same to many. the issues are habit, culture, energy and resources.
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Brand Finance

Brand Finance | brand conduct | Scoop.it
Brand Finance specialises in Brand Valuation and the valuation of Intangible Assets. We can ensure that the value of a brand can be measured and exploited to their full potential
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Here's an idea. It's simple.

Nat Sones's insight:

The world's determined to be as complex as possible. So Siegel+Gale's Simplicity Index is a must-read; an indication of how simple, but true and thoughtful, experiences feel better and create trust and opportunity.

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Differentiation is a vital state of mind

Differentiation is a vital state of mind | brand conduct | Scoop.it
Nat Sones's insight:

A recent blog. Always surprising how many businesses either (a) think they're amazingly different while looking, sounding, acting (and therefore BEING) identical to the herd, or (b) being the same, knowing they're the same, and settling for it - when they don't have to. In today's scary world, you've got to strive for difference. Or you're dead. So how come so few do?

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'Game of Thrones': business guide

'Game of Thrones': business guide | brand conduct | Scoop.it

5 Leadership Lessons

Nat Sones's insight:

Gosh, this is quite brilliant. A corporate take on the endless battle for Westeros focuses on real strategic, talent management and asset protection issues. And makes you see both the priorities and the series in a new way. 

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Satire is strategy for The Onion. Does it work?

Satire is strategy for The Onion. Does it work? | brand conduct | Scoop.it

A real digital strategy for the US' main satire publication.

Nat Sones's insight:

The Onion's 25 years old. Perhaps it needs hysterical events to find its edge again and revamp its persona. We're used to casual comedy. It's easy. Comment, comment, joke. We're all comedians now. We need real satirists now; people who can see humour in serious places and use it to shed light and blast away hypocrisy, stupidity and evil.

 

Is The Onion capable of this? It appears to be getting its comic voice back, and therefore its ability to make the powerful feel uncomfy. This is good news. But can it keep it up?

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13 Ways to Destroy Creativity | The *Official A...

13 Ways to Destroy Creativity | The *Official A... | brand conduct | Scoop.it
some lovely handy tips on how to destroy any creativity you may find lurking around the office. important information for any foes of innovation, change or competitive advantage.
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Brand self-awareness | Siegel+Gale

RT @margaretmolloy: What exactly is brand self-awareness? http://t.co/1CLQW63oWW @SiegelGale: #branding
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John Cleese on Creativity - Creativity For Life

John Cleese on Creativity - Creativity For Life | brand conduct | Scoop.it
In this excerpt from his fantastic 1991 (we think) lecture, John Cleese offers a recipe for creativity, delivered with his signature blend of cultural insight and comedic genius. comedy works perfectly as a transmitter of meaning and a guarantee of understanding. you don't get a laugh unless connection, communication and relevance are in place.
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parody, deconstruction, semiotics of brand: how mocking logos reveals truth

parody, deconstruction, semiotics of brand: how mocking logos reveals truth | brand conduct | Scoop.it
design studios parody of popular signs and brand identities is of course about much more: the nature of our reaction to symbols and how they provoke action. fun, too...
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How to Optimise Content Marketing With Images

How to Optimise Content Marketing With Images | brand conduct | Scoop.it
A content marketing strategy is not complete without images. I’ve said that before. Images in content are as important as understanding how words play a role in SEO. There are lots of ways to use images in your content and lots of ways to optimise how you use them. Here’s a fairly detailed guide to some of these ways.
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Tata Motors goes in for a strategy overhaul - The Hindu

Tata Motors goes in for a strategy overhaul - The Hindu | brand conduct | Scoop.it
The Hindu Tata Motors goes in for a strategy overhaul The Hindu Automobile major Tata Motors, on Wednesday, unveiled its new customer-focused strategy to put its passenger vehicle business back on track.
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Jeff Fromm: Why The Old Definition Of Brand Value Has Died - PSFK

Jeff Fromm: Why The Old Definition Of Brand Value Has Died - PSFK | brand conduct | Scoop.it
To win over millennials, brands must incorporate participative benefits into their models.
Nat Sones's insight:

The old definitions of brand don't apply the same way any more. To adapt and transform into thriving and growing brands now, businesses must allow their brand to be co-created and participatory, involving buyers and all other members of their 'brand community' at once. 

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