Brand Communities
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Anatomy of an Online Brand Community: What Keeps a Brand ...

Anatomy of an Online Brand Community: What Keeps a Brand ... | Brand Communities | Scoop.it
FB Profile of Otara Gunawardene Is it important for a brand to have a feature rich community website with all the features of Facebook, Twitter, Youtube and Flickr, in order for you to build a devoted community of fans around it ...
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A great read of how Brand Communities are being leveraged in Sri Lanka.  It occurs to me, the Brand Communities offer a leapfrog mechanism to deep consumer engagement....if done correctly!

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The Ultimate Guide to Public Social Networks vs. Private Online ...

The Ultimate Guide to Public Social Networks vs. Private Online ... | Brand Communities | Scoop.it
Private Online Communities: Business-class online communities have the flexibility to match your website's design and branding. Private online communities also have a broad feature set that enables your organization to ...
John Presutti's insight:

A very good overview of the difference between public Vs. private online communities and their typical uses.  Our own usage of private communities is brand focused allowing brand owners to engage their users 24/7 in all aspects governing the brand relationship.

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Online Communities Are Better Than Social Media Sites

When it comes to getting value to problems and life's challenges, Social Media sites are total rubbish. Online forums and Online Communities have been around...
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Really nice video on the benefits of online communities.

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Will New, ‘Private’ Networks Threaten the Social Media Establishment? - PRNewser

Will New, ‘Private’ Networks Threaten the Social Media Establishment? - PRNewser | Brand Communities | Scoop.it
Will New, ‘Private’ Networks Threaten the Social Media Establishment?
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Most Businesses Are Far From Social - Forbes

Most Businesses Are Far From Social - Forbes | Brand Communities | Scoop.it
Forbes
Most Businesses Are Far From Social
Forbes
In short, the reason Social Selling has become the way is because people buy online. They tend to start and ...
John Presutti's insight:

Daniel describes the disturbing trend of the rise of the "pretend social business"!  Sad but true as few organisation truly embrace social media, but rather engage it superficially.

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Disrupting Consumer Financial Services - Forbes

Disrupting Consumer Financial Services - Forbes | Brand Communities | Scoop.it
Disrupting Consumer Financial Services Forbes Private capital is flowing into less-regulated financial businesses, while technology innovators are leveraging the revolutions underway in big data, social media, and smartphone-based mobile payments...
John Presutti's insight:

“Quantified self” apps, modeled on wearable fitness self-monitoring tools, will enable easy, active management of one’s financial life.  Consumer finance is being re-envisioned as a health issue we can benchmark, as for blood pressure or cholesterol.

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Trend: Online consumer tribes - Bizcommunity.com

Trend: Online consumer tribes - Bizcommunity.com | Brand Communities | Scoop.it
Trend: Online consumer tribes
Bizcommunity.com
With the boom of e-commerce, social media and the internet of things, word-of-mouth took a serious leap.
John Presutti's insight:

A very good point is made regarding online tribes as a source of trusted information.   The profligate dissemination of misinformation through the web mans that trusted online communities will become essential to preserve the ethos of the internet!

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John Presutti's curator insight, September 2, 2014 5:28 AM

Creating a "tribe" like environment within an online brand community requires courage, transparency, and dialogue.  If brand owners can achieve this, they enjoy a powerful platform for engagement and connectivity.

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Why People Contribute in Private Online Communities [Engagement Tips] - Business 2 Community

Why People Contribute in Private Online Communities [Engagement Tips] - Business 2 Community | Brand Communities | Scoop.it
Why People Contribute in Private Online Communities [Engagement Tips] Business 2 Community TIP: To encourage your members to utilize your private online community as a means for developing their personal brand, emphasize the importance of...
John Presutti's insight:

Our own experience indicates a  hight level of daily activity on brand communities, compared to more passive approaches such as a FB brand page.  But the key is providing content and activities for BC members.

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The Age&Old And Often Ignored Marketing Tool Every Company Needs To Know - Fast Company

The Age&Old And Often Ignored Marketing Tool Every Company Needs To Know - Fast Company | Brand Communities | Scoop.it
Fast Company
The Age&Old And Often Ignored Marketing Tool Every Company Needs To Know
Fast Company
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
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Effectively, this article discusses the need for clear brand positioning (although dressed up in the metaphor of Aristotle's poetics...)

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The Brand Manager's series: The Changing Agency Landscape - The Drum

The Brand Manager's series: The Changing Agency Landscape - The Drum | Brand Communities | Scoop.it
The Drum The Brand Manager's series: The Changing Agency Landscape The Drum As content grows and becomes a currency for brands looking to feed their online presence and attract a loyal audience, they need the creative community to be there to offer...
John Presutti's insight:

Interesting comment in this articles as it predicts that integrated full service agencies will lose prominence as clients seek the excellence and expertise offered by boutiques.  However, servicing a client means all agencies working together to collectively achieve a client's brandcom objectives.

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Simon & Schuster Launches 'InkedIn,' Private Social Network for S&S Authors - Digital Book World

Simon & Schuster Launches 'InkedIn,' Private Social Network for S&S Authors - Digital Book World | Brand Communities | Scoop.it
Simon & Schuster Launches 'InkedIn,' Private Social Network for S&S Authors Digital Book World As publishers continue to work to build and maintain new and existing author relationships in an era where anyone can publish a book, Simon & Schuster...
John Presutti's insight:

The fragmentation of social media into dedicated niche communities where all members share a common interest represents a natural evolution

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Branded customer communities: what consumers expect - i-SCOOP

Branded customer communities: what consumers expect - i-SCOOP | Brand Communities | Scoop.it
Can branded customer communities drive revenue? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities as ways to build and improve relationships, while ...
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19 startups ready to blast off in 2015 - VentureBeat

19 startups ready to blast off in 2015 - VentureBeat | Brand Communities | Scoop.it
While no one can predict the future, there are a handful of startups we are especially excited to watch in the coming year.
John Presutti's insight:

Very exciting start-ups.  It is impressive to see how much funding the anonymous messaging players have raised in such a short time.   I think it reinforces the notion that people are shying away from the overtly public nature of social media and the internet.   An odd paradox, no doubt.

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Social network usage is starting to drop

Social network usage is starting to drop | Brand Communities | Scoop.it
2014 has been a great year for social media marketing. A number of our companies have enjoyed great success advertising on Facebook and they're not alone. Faceb
John Presutti's insight:

I think the insight here is that people are migrating to mobile apps for impromptu networking.  As such, any social media platform without a coterie of mobile apps to facilitate the connected experience places themselves on a dangerous path.

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Dark social is too big to ignore

Dark social is too big to ignore | Brand Communities | Scoop.it
Dark social in Australia is 3.5 times bigger than Facebook sharing, 75% of all sharing takes place via Dark Social versus 21% on Facebook, and 95% of Australian consumers are sharing via this channel.

Via Jeff Domansky
John Presutti's insight:

Dark social came before FB, Twitter, and Other social media platforms and represents truly private networks.  While there will never be tools for directly tracking this sort of behaviour, any form of tracking will yield valuable insights! 

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Jeff Domansky's curator insight, December 1, 2014 2:36 AM

Dark social in Australia is 3.5 times bigger than Facebook sharing, 75% of all sharing takes place via Dark Social versus 21% on Facebook, and 95% of Australian consumers are sharing via this channel. Here's a good look at why it matters.

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Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing ... - MarketingProfs.com (subscription)

Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing ... - MarketingProfs.com (subscription) | Brand Communities | Scoop.it
MarketingProfs.com (subscription)
Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing ...
John Presutti's insight:

To effectively manage your brand's community, you need to be part of it.

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Teen social network founder meets congressman for lunch - The Wilton Bulletin

Teen social network founder meets congressman for lunch - The Wilton Bulletin | Brand Communities | Scoop.it
Teen social network founder meets congressman for lunch The Wilton Bulletin The Portalz has three age-based communities, private social networks, one-on-one instant messaging, and applications with individual privacy settings, which allow for...
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This is another example of the rise of private social networks!

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Africa rising: 10 myths busted - Bizcommunity.com

Africa rising: 10 myths busted - Bizcommunity.com | Brand Communities | Scoop.it
Africa rising: 10 myths busted
Bizcommunity.com
Instant Grass has an ongoing dialogue with its grass communities across Africa, using a range of communication tools. The following report is a compilation of opinions ...
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As we begin our increased coverage of Africa, I thought I would share an article that reflects some of our own experiences at market-i.

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Why Private Online Communities are the "New Black" - Social Media ...

Why Private Online Communities are the "New Black" - Social Media ... | Brand Communities | Scoop.it
If you are an observer of tech and social media trends, and the daily new buzzing topic, you will notice the term “private social network” becoming more and more frequently used. This is a broad definition of a category of ...
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Why Consumers Join Brand Communities Online - SocialTimes

Why Consumers Join Brand Communities Online - SocialTimes | Brand Communities | Scoop.it
The degree of connectedness between a consumer and a brand may be determined by how well consumers are integrated into brand communities.
John Presutti's insight:

Nearly 33 percent of consumers join a brand community online to receive a coupon, discount or product trial, and almost as many join to learn more about a brand. About 30 percent join to get advanced news about products or to receive free content and support a cause. About 26 percent join to share appreciation with others or to associate with something they think is “cool.” A little over 25 percent join to have fun or enter a competition.

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Online communities and social communities: a primer - i-SCOOP

Online communities and social communities: a primer - i-SCOOP | Brand Communities | Scoop.it
Online communities and social communities: a primer.
John Presutti's insight:

90% of community members are lurkers, observing but not contributing and only 1% are advocates that actively get involved.  Developing a strategy to convert lurkers into active participants has to be critical component to managing an online brand community!

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The eCommerce Dream: 6 Steps to Help You Develop a Brand Community

The eCommerce Dream: 6 Steps to Help You Develop a Brand Community | Brand Communities | Scoop.it
Today we are talking all about brand communities. We give you 6 steps to help you establish a loyal and dedicated customer base through building these communities.
John Presutti's insight:

Consistent, shareable content, and patience....key components of building a brand community

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