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4 Keys to Using Social Media Content for Real-Time Marketing

4 Keys to Using Social Media Content for Real-Time Marketing | brand | Scoop.it
For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep ...
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30 лучших бесплатных удовольствий в жизни | 5 сфер

30 лучших бесплатных удовольствий в жизни  | 5 сфер | brand | Scoop.it
Говорят, самое лучшее в жизни оказывается бесплатным. И составленный список, к которому вы сейчас перейдете, без сомнения, подтверждает этот тезис...
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Six Habits of Great Brand Leaders

Six Habits of Great Brand Leaders | brand | Scoop.it
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I
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Михаил Иванов о том, почему краткое содержание важнее книг

Михаил Иванов о том, почему краткое содержание важнее книг | brand | Scoop.it
Бывший издатель «Манн, Иванов и Фербер» рассказал LAM о своём новом проекте
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Pixlee’s Takeaway from “Aaker on Branding”

Pixlee’s Takeaway from “Aaker on Branding” | brand | Scoop.it
So much of today’s focus for marketers revolves around building a brand, creating brand equity with consumers, and finding ways to leverage customer touch points into more tangible ROI and sales.   This weekend I curled up with Aaker on Branding, a new book by David Aaker, who is ...
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Как продавать поколению «Y»

Как продавать поколению «Y» | brand | Scoop.it
Новое поколение потребителей – вызов для маркетологов. Забудьте о традиционных подходах
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The 10 most abused words in Marketing | beloved brands

The 10 most abused words in Marketing | beloved brands | brand | Scoop.it
  On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don't really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. And of course, everyone puts "strategic thinker" on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it's starting to show. For the past 20 years, companies have said "on the job" training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing. Here are the 10 words mis-used and even abused by Marketers. Relevant When I was running the marketing department at J&J, I jokingly banned this word because it was so abused.  I found that when a marketer would say "we need to make sure it's relevant", the room would go silent.  Then
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Visual Content Marketing Look Book

In today’s fast-moving, mobile-centric world, visuals are easy to understand, eminently sharable, and can be used to tell stories and evoke emotions that are...
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Ukraine. Tourist brand. Brand-book

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1a5d206a-8eee-11e3-9d54-12313b06a873-original.jpeg (720×540)

1a5d206a-8eee-11e3-9d54-12313b06a873-original.jpeg (720×540) | brand | Scoop.it
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PR Insider: Planning, Engaging and Improving for 2014

PR Insider: Planning, Engaging and Improving for 2014 | brand | Scoop.it
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
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A Step-by-Step Guide to Using Twitter Chats in Your Content Plan

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan | brand | Scoop.it
Today, we're thankful for everyone who has helped make our #CMWorld Twitter chats a success by attending, participating or reading the Twitter streams each week. To say thanks, we're sharing some o...
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4 Keys to Using Social Media Content for Real-Time Marketing

4 Keys to Using Social Media Content for Real-Time Marketing | brand | Scoop.it
For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep ...
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Влияние лояльности

Loyalty Based Management (The Loyalty Effect) Frederick F. Reichheld‘The Loyalty Effect’ Harvard Business School Press, 1996.
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If you Manage the HEALTH of Your Brand, you'll drive the WEALTH of your Brand

If you Manage the HEALTH of Your Brand, you'll drive the WEALTH of your Brand | brand | Scoop.it
Brand FunnelsEvery brand should understand the details of their Brand Funnel--what's causing any strength, weakness, changes versus last year or gaps versus competitors. A classic funnel would
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | brand | Scoop.it
Sometimes, Brand Leaders write their strategic documents in such a boring way, others have a hard time following.  If you as the Brand Leader are the only one who understands your brand, then you're in trouble. The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand--whether that's consumers, advocates, influencers, employees, agencies, retailers or the media.  So what makes a good story? Before getting into your Brand story, think of all of the great Super Hero stories of Batman, Spiderman or Wonder Woman and you see some commonality in what makes a good story in general.  For this purpose, let's use the fundamentals of a good Super Hero story and try to match up all the brand strategic inputs you may have to help tell the story.  The basis of the
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Meet Generation Z: Forget Everything You Learned About Millennials

Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen…
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Entourage Effect

Entourage Effect | brand | Scoop.it
Why reducing scarcity may increase a product's value...
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marketing_technology_jan2014.png (2600x1950 pixels)

marketing_technology_jan2014.png (2600x1950 pixels) | brand | Scoop.it
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Tim Hamons - Timeline Photos | Facebook

Tim Hamons - Timeline Photos | Facebook | brand | Scoop.it
Истории помочь вашей аудитории для визуализации данных и идеи, и сделать эмоциональную связь. Каковы историй, которые вы должны сказать в вашем бизнесе? Вот некоторые полезные советы!
Ekaterina Cherepova's insight:

Повествование :)

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Our/Vodka the world first global vodka with local roots | Pernod Ricard - Créateurs de convivialité

Our/Vodka the world first global vodka with local roots | Pernod Ricard - Créateurs de convivialité | brand | Scoop.it
Our/Vodka launches microdistillery ventures in 11 cities throughout the world
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Деньги из телевизора: как Google заново изобретает рекламный рынок

Деньги из телевизора: как Google заново изобретает рекламный рынок | brand | Scoop.it
Поисковый гигант отвоевывает у телевидения рекламные бюджеты, параллельно формируя новую визуальную реальность для продвижения брендов онлайн. Как устроена рекламная империя Google?
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Инфографика: лояльность к бренду

Инфографика: лояльность к бренду | brand | Scoop.it
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How Marketers Can Avoid Big Data Blind Spots

How Marketers Can Avoid Big Data Blind Spots | brand | Scoop.it
Don't get caught up in short-term-ism.
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What Matters Most in Internet Retailing | MIT Sloan Management Review

What Matters Most in Internet Retailing  | MIT Sloan Management Review | brand | Scoop.it
Though online retailers have unlimited trading areas, they must learn where to best find customers.
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Представляя данный Net Promoter систему - Лояльность Insights # 1 - Bain & Company - Публикации

Представляя данный Net Promoter систему - Лояльность Insights # 1 - Bain & Company - Публикации | brand | Scoop.it
A Net Promoter system is a management philosophy, a way of running a business that focuses on earning the passionate loyalty of both customers and employees.
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