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4 Keys to Using Social Media Content for Real-Time Marketing

4 Keys to Using Social Media Content for Real-Time Marketing | brand | Scoop.it
For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep ...
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These characteristics will make you a true leader

These characteristics will make you a true leader | brand | Scoop.it
Dr. Travis Bradberry on what makes you a leader.
Ekaterina Cherepova's insight:
"...Do you go above and beyond? Followers do their jobs, and that’s it. No matter how good they may be at those jobs, it rarely occurs to them to go beyond their basic functions. Leaders, on the other hand, see their job descriptions as the bare minimum—the foundation upon which they build greatness. Leaders see their real role as adding value, and they add it whenever and wherever they see an opportunity..."
 
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You Won’t Believe All the Personal Data Facebook Has Collected on You – The Mission

You Won’t Believe All the Personal Data Facebook Has Collected on You – The Mission | brand | Scoop.it
As much as consumers claim to have concerns around Facebook privacy issues, we sure don’t mind handing our information over to it left and right. Every single day, more than a billion active users…
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The 6 Ds of Tech Disruption: A Guide to the Digital Economy

The 6 Ds of Tech Disruption: A Guide to the Digital Economy | brand | Scoop.it
“The Six Ds are a chain reaction of technological progression, a road map of rapid development that always leads to enormous upheaval and opportunity.” –Peter... read more
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The 30 Elements of Consumer Value: A Hierarchy

Measuring—and delivering—what consumers really want
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Infographic: A Marketer's Guide to Posting on LinkedIn

Infographic: A Marketer's Guide to Posting on LinkedIn | brand | Scoop.it
Facebook and Twitter are typically considered the sexier social networks, but when it comes to B2B marketing, LinkedIn has them beat.
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Consumer Loyalty Requires Much More Than a Rewards Program - Chicago AMA

Consumer Loyalty Requires Much More Than a Rewards Program - Chicago AMA | brand | Scoop.it
written by Lindsay Malone, Digital Marketing Manager at Prophet Many companies pursue customer loyalty, most fail to receive it. More than 55 percent of marketers planned to increase consumer loyalty budgets this year and many are investing heavily in the development or revival of loyalty programs. As companies seek new and interesting ways to drive consumer …
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Brand Equity vs. Brand Value: What's the Difference | Aaker on Brands

Brand Equity vs. Brand Value: What's the Difference | Aaker on Brands | brand | Scoop.it
Learn about the difference between brand equity vs. brand value, as well as how your organization can measure these two key indicators of success.
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5 Brand Positioning Models | Branding Strategy Insider

5 Brand Positioning Models | Branding Strategy Insider | brand | Scoop.it
In brand positioning, there is no place on the spectrum that is inherently more favorable or less favorable than others. It is more important that the organization identifies the positioning that it can occupy with the greatest confidence as it balances authenticity, relevance and differentiation.
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The Science Behind Smarter Decision Making: 7 Mental Models To Know

The Science Behind Smarter Decision Making: 7 Mental Models To Know | brand | Scoop.it
Every one of us make dozens, if not hundreds of small to big decisions on a daily basis. Some don’t impact our lives at all, while some can change the outcome of our entire lives. Another conference. “Great.” This one’s different, trust us. Our new event for New York is focused on quality, not quantity. …
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5 Content Marketing Trends Sweeping Europe

5 Content Marketing Trends Sweeping Europe | brand | Scoop.it
How mobile video, influencer marketing, brand series, and other creative strategies have been taking over Europe.
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How to Use Stakeholder Data
to Boost Your Brand Reputationy title

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Faster Fashion: How Making Clothes Has Become Like Making Software

Faster Fashion: How Making Clothes Has Become Like Making Software | brand | Scoop.it
Since the factory days of the Industrial Revolution, the apparel business has built up a planet-spanning supply chain with an enormous global footprint. Today, many... read more
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Top 10 startup ecosystems in the world 2016

Top 10 startup ecosystems in the world 2016 | brand | Scoop.it
Last year was the first time SparkLabs revealed our rankings for the top 10 startup ecosystems in the world here on VentureBeat. Now I’m excited to present our update for 2016.
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The State of Digital Marketing 2016 [Infographic] - Smart Insights Digital Marketing Advice

The State of Digital Marketing 2016 [Infographic] - Smart Insights Digital Marketing Advice | brand | Scoop.it
What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marke. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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Does Reshoring Fashion Manufacturing Make Sense?

Reshoring — bringing manufacturing back to Europe and the US — can help fashion businesses build their brands and improve agility. But is it worth it?
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Decoding Amazon's Fashion Ambitions

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before.
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Podcast Tips from Expert Hosts

Podcast Tips from Expert Hosts | brand | Scoop.it
Approaching 150 episodes of This Old Marketing, the hosts share why podcasting is powerful and offer tips to help yours – Content Marketing Institute
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30 лучших бесплатных удовольствий в жизни.

30 лучших бесплатных удовольствий в жизни. | brand | Scoop.it
Список наилучших простых удовольствий, радостей, приятных мелочей, которые вы никогда не ценили по достоинству, но которыми всегда наслаждались
Говорят, самое лучшее в жизни оказывается бесплатным. Это те дары жизни, которые понравятся почти всем – но каждому по-своему.
Итак, 30 наилучших простых
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30+ Tools for Better Content Marketing

30+ Tools for Better Content Marketing | brand | Scoop.it
Content marketing experts share 30+ tools they use for research, engagement, measurement, workflow, and visuals – Content Marketing Institute
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The Top 10 Free Content Analytics Tools — The Content Strategist

The Top 10 Free Content Analytics Tools — The Content Strategist | brand | Scoop.it
Analytics tools are key to today's marketing success. Here are the 10 best free options.
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