I agree with this article, technologies are getting more advanced as days goes by, there are more ways to communicate with business for the consumers. Especially through, the social media channel such as Facebook. But however, it may be a good idea for the companies to have too much focus on the new social and forgetting their roots. As shown in the articles that 84% still prefers to talk on the phone and instead of the 16% would prefers to get in contact with the social Medias. There are no rights to disregard the social media net work, and perhaps it may be the opposite in the future, but till today most people would still go to phone or directly conversations, as it may seen polite.
This article is really useful as it provides us with writer’s definition, a straight forward explanation and also a great example over on the integrated marketing concepts. This article is very useful for people that have no clues on what IMC is about at the first place. Example of an architect was giving and it went further on how people needs to know what consumers wants are in order to provide them with the best solution to their needs. This article gives an easy understanding on integrated marketing regarding to what it is and how it gets develop.
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?
I agree with article because I believe that it is important for the consumer to have strong brand awareness, therefore the consumers need to use different strategies like marketing strategy, business strategy, online strategy and many more. These factors may create awareness for the brands towards the consumers. Through the past half century, majority of the consumers would only chose a brand due to their knowledge of the brand or purely just getting the brand for its frame between people. Over all no matter what the size of the business is, it is important to use different types of strategies to make sure the brand will be successful in a longer term period.
The article has created a well illustration on how to emphasise the image of the brand and its logo are the important concepts to create an emotional response in regards to the consumers. Majority of the consumers would have just known remember the brand by its appearance and its logo. In this article it has use pepsi as example. It changes its appearance every few years, because most business wants to be trending towards more simple images. As for the future more business will have simplistic styles to symbolic their brands.
Innovations key to customer engagement ITWeb Graham Webster, Telefónica Europe director of customer experience, who was also at the event explained that the idea is to “treat customer experience as physical and emotional.” High levels of loyalty...
i agree with this statement, end of the day, the consumer engagement are to create a consumer impact so therefore it would have generate behavioural result as to sale or inquiry or may even be a altitudinal result such as emotional impression or changes to the attitudes. Quote “when consumers feel it’s their brand, they’re invested in it” consumer engagement plays a huge role, because often the company relies on it to generates the sales for the companies, so therefore the companies relies on them to create a better consumer relationship and therefore it will leads to brand loyalty.
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