Brand Management
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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Brand Management | Scoop.it
Read through the important metrics any marketer should be able to present to their CEO.
Adam Strizzi's insight:

How to tie marketing effectiveness to your bottom line

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Announcing the Best LinkedIn Company Pages of 2013 [SLIDESHOW]

Announcing the Best LinkedIn Company Pages of 2013 [SLIDESHOW] | Brand Management | Scoop.it
We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Last week, we asked you to nominate the businesses and organizations that have successfully inspired and engaged you throughout the year.
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26 Slogans That Frankly Make More Sense Than the Real Ones

26 Slogans That Frankly Make More Sense Than the Real Ones | Brand Management | Scoop.it
26 Slogans That Frankly Make More Sense Than the Real Ones - The Huffington Post
Adam Strizzi's insight:

Just for fun! :)

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Brand positioning: an overview

Brand positioning: an overview | Brand Management | Scoop.it
Brand positioning is a strategist's bread and butter. This is what a large amount of our working lif...
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10 Brand Tactics For Your 2014 Marketing Plans - Heidi Cohen

10 Brand Tactics For Your 2014 Marketing Plans - Heidi Cohen | Brand Management | Scoop.it
Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.
Adam Strizzi's insight:

As everything becomes more and more interconnected, it's importable to remember the customer's brand experiance across all platforms, contextually and visually. Customer's expect more today than ever and brands need to deliver.

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