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Rescooped by Alisha Shibli from How to find and tell your story
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How To Tell A Good Story | Forbes

How To Tell A Good Story | Forbes | Brand Building - Story Telling | Scoop.it

"The reality is that many of us don’t bother with stories – not because we don’t think they are important – but because we’re not sure how to tell them well."

 

Read the full article to find out more about these tips on how to embrace the amazing storyteller that lies within all of us:

Keep a log of story content.When you have important points, match them with a story.Practice them.Don't try to be perfect.Use good story structure.
Via Kim Zinke (aka Gimli Goose)
Alisha Shibli's insight:

This was indeed helpful and insightful. Not like one of those regular articles stating the common.

more...
Mervi Rauhala's curator insight, February 4, 2014 4:24 AM

Concrete tips and how to's.

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Rescooped by Alisha Shibli from How to find and tell your story
Scoop.it!

How To Tell A Good Story | Forbes

How To Tell A Good Story | Forbes | Brand Building - Story Telling | Scoop.it

"The reality is that many of us don’t bother with stories – not because we don’t think they are important – but because we’re not sure how to tell them well."

 

Read the full article to find out more about these tips on how to embrace the amazing storyteller that lies within all of us:

Keep a log of story content.When you have important points, match them with a story.Practice them.Don't try to be perfect.Use good story structure.
Via Kim Zinke (aka Gimli Goose)
Alisha Shibli's insight:

This was indeed helpful and insightful. Not like one of those regular articles stating the common.

more...
Mervi Rauhala's curator insight, February 4, 2014 4:24 AM

Concrete tips and how to's.

Rescooped by Alisha Shibli from How to find and tell your story
Scoop.it!

What really makes a good story? | ABC Copywriting

What really makes a good story? | ABC Copywriting | Brand Building - Story Telling | Scoop.it

"This post draws on academic research into political storytelling, and other sources, to argue that the most effective commercial stories share seven closely related characteristics: drama, familiarity, simplicity, immersion, relatability, agency and trust in the teller."

 

Read the full article to see examples and find out more about these 7 characteristics highlighted in the infographic.


Via Kim Zinke (aka Gimli Goose)
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Ann Dixon's curator insight, December 31, 2013 10:00 AM

Good Storytelling - a marketers secret weapon.

Monica S Mcfeeters's curator insight, January 5, 2014 1:46 PM

Great info-graph whether you want to do film, a story book or just an illustration.