Brand building - Création de marque
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The Brand Gap by Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creati…
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Lovemarks: the future beyond brands

Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
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How to measure marketing performance with easy to use KPIs - Manifesto Hong Kong

How to measure marketing performance with easy to use KPIs - Manifesto Hong Kong | Brand building - Création de marque | Scoop.it
Professional B2B marketing blog, Asia Pacific
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The Key to Using Brand KPI

The Key to Using Brand KPI | Brand building - Création de marque | Scoop.it
Brand KPI, or brand key performance indicators, are very important in ensuring proper brand management. With these indicators, you will perceive improvement in the performance of your very own brand.
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Du branding au e-branding

Présentation réalisée par le BEC Institute dans le cadre du salon SEMO - 4 novembre 2010
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Branding In a Troubled Economy

Branding In a Troubled Economy | Brand building - Création de marque | Scoop.it
These are slides from a keynote presentation I gave at the Texas Public Relations Association.
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définition de “Territoire de marque”

Révisions marketing : consultez la définition de “Territoire de marque” dans les lexiques Marketing et Publicité du site mercator-publicitor (Dunod Editeur).
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IKEA et le principe Steve Jobs : trop de retraits sur le compte-marque !

IKEA et le principe Steve Jobs : trop de retraits sur le compte-marque ! | Brand building - Création de marque | Scoop.it
Ayant vendu sa marque à l’une de ses filiales, IKEA se trouve à la tête d’une montagne de cash à investir. C’est sans doute avant tout sous cet angle
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INFOgraphic - Seven steps to building a strong... - Because it's your choice

INFOgraphic - Seven steps to building a strong... - Because it's your choice | Brand building - Création de marque | Scoop.it
INFOgraphic - Seven steps to building a strong brand.
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Marketing Client: La LOVEMARK est morte, vive les WIKIBRANDS !

Marketing Client: La LOVEMARK est morte, vive les WIKIBRANDS ! | Brand building - Création de marque | Scoop.it
WIKIBRANDS est un livre à lire absolument si vous voulez tout savoir sur la marque à l’ère des réseaux sociaux, du SOLOMO et surtout du client roi ! Dans la lignée du best seller Wikinomics: How Mass Collaboration Changes Everything...
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Brand Evaluation Balanced Scorecard (BSC) Metrics (KPI) Template for Excel

Brand Evaluation Balanced Scorecard (BSC) Metrics (KPI) Template for Excel | Brand building - Création de marque | Scoop.it
Brand Balanced Scorecard Metrics for Excel allows to measure and control the performance of branding process, you will also be able to estimate your current brands using well-developed metrics, grouped into tree perspectives - Brand perception, Brand performance, Brand financial value.
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Research: behavioral KPI VS branding KPI correlation

Can Rich Media MetricsPredict Brand Impact?Ken Mallon Rick BrunerSVP, Custom Solutions Head of Research, NA SalesDynamic Logic …
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RankingTheBrands top 100 - 2014 (SyncForce) | Ranking The Brands

RankingTheBrands top 100 - 2014 (SyncForce) | Ranking The Brands | Brand building - Création de marque | Scoop.it
The Brand Rankings by Category!
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Brand equity - Wikipedia

Brand equity

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

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The Dictionary of Brand by Marty Neumeier

The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than …
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Brand - Wikipedia

Brand - Wikipedia, the free encyclopedia

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron.

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