Appearing on the first page of a Google search can be the difference between the success or the failure of your business.
Swati Tiwary's insight:
It is very important that the brands reputation is good and is hence a distinguishing factor from other brands. Brand placement especially online is also very important for marketing purposes. The search engines make a big difference in how a consumer sees a certain brand. The first instict of a consumer is to "google" something if they do not know much about it. Taking control of your online reputation is vital to all businesses and yet so few are actually doing anything about it. Sites like Google+ Local pages are the first place that many internet consumers will find a business and if the page offers all of the information that they are looking for, then they are likely to make their purchase there.
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