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Successful Corporate Branding with This Brand Strategy Guide

Successful Corporate Branding with This Brand Strategy Guide | Brand baby | Scoop.it
For a new brand in the market, it is essential to learn how to build brand awareness for your product. For people to buy your products, they must know it exist and how it works.
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The future of brand building - 2016 and beyond

The future of brand building - 2016 and beyond | Brand baby | Scoop.it
Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...
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In 2016, Realign Your Employer Branding

In 2016, Realign Your Employer Branding | Brand baby | Scoop.it
2015 was a big year for employer branding.  Because the job market right now is candidate driven, it seemed like every company was seeking an edge in the war f…
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Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]

Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast] | Brand baby | Scoop.it

Social Media: Marketing Podcast - IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.

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What distinguishes content marketing from brand journalism?

What distinguishes content marketing from brand journalism? | Brand baby | Scoop.it
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer's journey—but which is which? It's all about the desired outcome.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2014 4:33 AM

Confused? This article may help you understand the differences between content marketing and brand journalism.

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What is a Slogan? Slogans of Famous Brands and their Evolution | Marketing Technology Blog

What is a Slogan? Slogans of Famous Brands and their Evolution | Marketing Technology Blog | Brand baby | Scoop.it
What is a Slogan? Slogans of Famous Brands and their Evolution by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis
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Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled

Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled | Brand baby | Scoop.it
Your Brand Must Stand For Something: Vision and Values in Content Marketing http://t.co/qh019nIHDI
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What Makes a Brand Genius? - Adweek

What Makes a Brand Genius? - Adweek | Brand baby | Scoop.it
Adweek
What Makes a Brand Genius?
Adweek
True story: When we relaunched Adweek three years ago, we also set out to recast our events.
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Bauer Media brain study supports effectiveness of single-brand, cross-platform campaigns

Bauer Media brain study supports effectiveness of single-brand, cross-platform campaigns | Brand baby | Scoop.it
Global publisher Bauer Media has conducted a neuro-imaging study that it says proves the effectiveness of running cross-platform campaigns.

Via Conrad Murray, Fred Zimny
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Brand Development: Process vs. Framework | Branding Magazine

Brand Development: Process vs. Framework | Branding Magazine | Brand baby | Scoop.it

No matter what you’ve been told, what you’ve read or even what you’ve seen; there is no magic methodology, no silver-bullet or thaumaturgic process that will produce your brand.

 

The truth is brand development is capital “D” Dirty.

 

It’s about putting yourself and your team in a mindset of exploration, translation, cultivation and evolution. To build an extraordinary brand, it takes extraordinary amounts of hard work, intentionality and a whole lot of digging in the dirt.

 

That’s why a framework is so much more compelling than a process when it comes to brand development. Branding frameworks are powerful because they provide guidance while being flexible enough to adapt to changing conditions, new discoveries and breakthrough insights while utilizing vetted approaches.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 6, 2013 3:36 AM

In #brand development, a theory or "framework" trumps "process" everytime.

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A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building

A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building | Brand baby | Scoop.it

“ July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.”


Via Omar Kattan, Karen Dietz
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Karen Dietz's curator insight, September 6, 2013 5:39 PM
Thanks go to fellow curator Omar Kattan for this article! It just goes to show that when a company focuses on aspiration and inspiration, how sustainable it is. Nike is the perfect example. Enjoy this article!
Carolyn Williams's comment, September 7, 2013 1:13 PM
The 'Just Do It' slash Nike logo was the first ever logo to strike up success in my mind. Equally the Ford sign was the other. Simple to remember but a powerful motivating 'doing' brand.
Karen Dietz's comment, September 7, 2013 4:25 PM
Good points Carolyn! Yes, I love the simplicity of both.
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3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message | Brand baby | Scoop.it

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.

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Randi Thompson's curator insight, September 7, 2013 11:29 AM

What are doing to make what you are doing with the posts you are sharing so that you are better able to promote your product or service?  Are you getting into your potential clients heads or missing a possible connection with them?

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The 20 best tools for data visualization | Web design | Creative Bloq

The 20 best tools for data visualization | Web design | Creative Bloq | Brand baby | Scoop.it

A picture is worth a thousand words, but creating cool infographics can be time-consuming. So we've found 20 amazing tools to make it easier.

 

It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded. As consumers, we’re positively swimming in data; it's everywhere from food labels to World Health Organisation reports. As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams. 

AdvertisementOne of the best ways to get your message across is to use a visualisation to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. As author, data journalist and information designer David McCandless said in his TED talk:"By visualising information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful."

 

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up 20 of the most awesome data visualisation tools available on the web.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 8, 2013 4:20 PM

A very useful collection of 20 #datavisualization tools that can be used to display and communicate complex #brand #bigdata information.

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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Brand baby | Scoop.it
The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories
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How to Nail Your Digital Employer Brand Like L'Oreal

How to Nail Your Digital Employer Brand Like L'Oreal | Brand baby | Scoop.it
Getting your employees involved is one of the most effective means of building a strong employer brand and in turn boost your talent attraction efforts. So
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Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]

Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast] | Brand baby | Scoop.it
Brand Management: Marketing Podcast - Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex ...
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Apple beats Google to be named world's most valuable brand 2015 - Pulse

Apple beats Google to be named world's most valuable brand 2015 - Pulse | Brand baby | Scoop.it
The launch of the iPhone 6 and its smartwatch helped Apple to easily overtake Google and reclaim the mantle of world’s most powerful brand, according to a survey.Apple has been named number one in the annual Brandz global brand power list, with a ...
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15 B2B Brands That Tell Great Stories

15 B2B Brands That Tell Great Stories | Brand baby | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.

Via The Learning Factor
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This agency believes it’s unlocked the secret to boosting sales and creating brand magic

This agency believes it’s unlocked the secret to boosting sales and creating brand magic | Brand baby | Scoop.it
The key to business success lies in the delicate balance of three dimensions: generosity, responsiveness and proximity, according to the new GRiP concept laid out by New Republique CEO Nima Yassini and strategy director Robert Hutchison.

Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, December 14, 2014 2:20 PM

Don't miss link to download ebook.

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Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right!

Wanna Get on the Vine Bandwagon? 12 Brands That are Doing it Right! | Brand baby | Scoop.it

Engage customers through social media is no easy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.

 

One example is Twitter’s six-second video publishing platform Vine, which was debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.

 

But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly connect with their consumers.

 

Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 20, 2013 4:01 PM

The #Vine bandwagon is picking up steam, here are 12 examples of how #brands are innovating in their use of this #microvideo format.

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How to Create Living Content to Boost Brand Reputation and Visibility

How to Create Living Content to Boost Brand Reputation and Visibility | Brand baby | Scoop.it

The idea is to keep your blog post or e-content updated so that it continues to be the reliable resource for others. By being that resource, you can turn your post from a one-night stand into your reader’s regular partner.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, September 25, 2013 12:58 PM

All brands struggle with this, so if you are you are not alone!!! By being an active participant and responding to posts will help your engagement as well as give you "ideas" for your next blog post!

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Brand Engagement and Value Exchange

Brand Engagement and Value Exchange | Brand baby | Scoop.it

Real brands exchange value with consumers....Brand engagement, much like a distinguished jurist once said about pornography, is easy to recognize but hard to define. Marketers have been talking about it for a long time, but nobody can really say what it is.I think that’s because when people speak about definitions in marketing circles, what they really mean is metrics. Engagement comes in many forms and simply doesn’t doesn’t lend itself to simple quantitative measures. What it does represent is a value exchange.Consumers engage with a brand they see as providing superior value. That has been, historically, derived mainly through product performance. More recently, however, marketers have been able to provide superior value in creative ways that go beyond product specifications. And that, is where it gets really interesting....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 26, 2013 8:13 AM

Real brands exchange value with consumers...

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7 Brand Building Principles for Operationalizing Your Brand | Branding Business with RiechesBaird

7 Brand Building Principles for Operationalizing Your Brand | Branding Business with RiechesBaird | Brand baby | Scoop.it
In this episode of Branding Business, Ray Baird, Founder at RiechesBaird, talks with Denise Lee Yohn -- branding consultant to such brands as Sony, Frito-Lay and New Balance — about how companies can operationalize their brands to grow their...

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 6, 2013 3:06 AM

Very interesting discussion about building #brand promises and delivering on the expectations created in the mind of customers.

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The rise of the brand librarian

The rise of the brand librarian | Brand baby | Scoop.it
We live in the information age; what's interesting is the lack of care we take of that information. Information management is, when it comes to business, an overlooked and under-utilised area.

Via Susan Grigsby @sksgrigsby
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Linda Dougherty's curator insight, September 8, 2013 11:42 PM
Love Susan's comment:Susan Grigsby's insight:

So... if the K-12 folks don't figure out how important we are in the VERY near future, it looks like we could become valuable assets to corporations trying to manage their data. Probably pays more anyway...

 

However, this quote also resonates with me...

"Information Architecture is an emerging discipline with roots in librarianship; consulting firms offer their experience of creating web sites, intranets, and other interactive elements in order to improve their efficiency and usability."  


Can I now call myself an Information Architect?

Audrey Nay's curator insight, September 9, 2013 9:38 AM

How do we get our Principal's to understand the need to give time to this?

Audrey Nay's comment, September 9, 2013 9:39 AM
If the shoe fits......why not wear it?
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How Branded Content Can Make An Emotional Connection

How Branded Content Can Make An Emotional Connection | Brand baby | Scoop.it

"The emotion that a brand evokes in someone — or more importantly, in a specific group of people — has a big impact on a company’s success or failure. Emotions play a huge role in how consumers act and react. Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes."


Via Gregg Morris
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Hans Heesterbeek's curator insight, September 9, 2013 5:22 AM

the emotion connection, emotion, is pschological than logic and are usually subconscious feelings. We have more than 66.000 thought and just a few are concious so what evokes emotions is generated in our brain, later we feel them. That's why storiers work