Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...
Social Media: Marketing Podcast - IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
No matter what you’ve been told, what you’ve read or even what you’ve seen; there is no magic methodology, no silver-bullet or thaumaturgic process that will produce your brand.
The truth is brand development is capital “D” Dirty.
It’s about putting yourself and your team in a mindset of exploration, translation, cultivation and evolution. To build an extraordinary brand, it takes extraordinary amounts of hard work, intentionality and a whole lot of digging in the dirt.
That’s why a framework is so much more compelling than a process when it comes to brand development. Branding frameworks are powerful because they provide guidance while being flexible enough to adapt to changing conditions, new discoveries and breakthrough insights while utilizing vetted approaches.
A picture is worth a thousand words, but creating cool infographics can be time-consuming. So we've found 20 amazing tools to make it easier.
It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded. As consumers, we’re positively swimming in data; it's everywhere from food labels to World Health Organisation reports. As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams.
AdvertisementOne of the best ways to get your message across is to use a visualisation to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. As author, data journalist and information designer David McCandless said in his TED talk:"By visualising information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful."
There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up 20 of the most awesome data visualisation tools available on the web.
Brand Management: Marketing Podcast - Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex ...
The launch of the iPhone 6 and its smartwatch helped Apple to easily overtake Google and reclaim the mantle of world’s most powerful brand, according to a survey.Apple has been named number one in the annual Brandz global brand power list, with a ...
The key to business success lies in the delicate balance of three dimensions: generosity, responsiveness and proximity, according to the new GRiP concept laid out by New Republique CEO Nima Yassini and strategy director Robert Hutchison.
Engage customers through social media is no easy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz.
One example is Twitter’s six-second video publishing platform Vine, which was debuted on January 24, 2013 and has already become the most used video-sharing application in the market. And, with applications for both the iPhone and Android, experts expect the platform to continue growing.
But what makes Vine so appealing for brands? The videos aren’t just visually appealing and to the point, the stop motion action is just absolutely mesmerizing. Seriously. You can get lost on Vine for hours. This platform offers brands a revolutionary way to directly connect with their consumers.
Vine is one the verge of becoming a mainstream format, Dunkin’ Donuts for example unveiled the first TV spot completely using Vine on Monday Night Football. Now is the time to jump on board. If you want some inspiration, check out what these 12 brands have been doing.
The idea is to keep your blog post or e-content updated so that it continues to be the reliable resource for others. By being that resource, you can turn your post from a one-night stand into your reader’s regular partner.
Real brands exchange value with consumers....Brand engagement, much like a distinguished jurist once said about pornography, is easy to recognize but hard to define. Marketers have been talking about it for a long time, but nobody can really say what it is.I think that’s because when people speak about definitions in marketing circles, what they really mean is metrics. Engagement comes in many forms and simply doesn’t doesn’t lend itself to simple quantitative measures. What it does represent is a value exchange.Consumers engage with a brand they see as providing superior value. That has been, historically, derived mainly through product performance. More recently, however, marketers have been able to provide superior value in creative ways that go beyond product specifications. And that, is where it gets really interesting....
In this episode of Branding Business, Ray Baird, Founder at RiechesBaird, talks with Denise Lee Yohn -- branding consultant to such brands as Sony, Frito-Lay and New Balance — about how companies can operationalize their brands to grow their...
"The emotion that a brand evokes in someone — or more importantly, in a specific group of people — has a big impact on a company’s success or failure. Emotions play a huge role in how consumers act and react. Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.