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Rescooped by Juanna-Lisa Hospedales from Best communication and marketing ideas
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When it comes to the crunch: A look at Kellogg's Crunchy Nut marketing overhaul

When it comes to the crunch: A look at Kellogg's Crunchy Nut marketing overhaul | Brand Awareness in The Caribbean | Scoop.it

The trouble with Crunchy Nut, one of Kellogg’s most popular cereal brands over the past three decades, was that people had lost interest, which led it to return to the use of its most familiar slogan: ‘The trouble is, they taste too good’. The brand implemented an overhaul in 2012 in order to rebuild consumer awareness around its central selling point – the taste. The resulting campaign activity, reverting to the use of ‘The trouble is’ slogan, has led to it once again becoming the second biggest selling cereal brand for Kellogg’s, as it prepares to roll out a new chocolate variant.


Via EstellePierrot
Juanna-Lisa Hospedales's insight:

effective!!

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Rescooped by Juanna-Lisa Hospedales from "MESSAGE WRAP" WITH ANTIMICROBIAL "SHOPPER SHIELD" PROTECTION
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Checkstand Belt Cover Promotes Jewels Lower Prices | Technology content from Supermarket News

Checkstand Belt Cover Promotes Jewels Lower Prices | Technology content from Supermarket News | Brand Awareness in The Caribbean | Scoop.it
Supervalu deployed a custom-printed checkstand belt cover at all of its 180 Jewel-Osco stores to promote a lower-prices campaign.

Via Ian McMonagle
Juanna-Lisa Hospedales's insight:
Message Wrap...see ...simply amazing!!
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Ian McMonagle's curator insight, February 8, 2013 3:22 AM

MESSAGE WRAP IS HEADLINE NEWS!

Rescooped by Juanna-Lisa Hospedales from Best communication and marketing ideas
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When it comes to the crunch: A look at Kellogg's Crunchy Nut marketing overhaul

When it comes to the crunch: A look at Kellogg's Crunchy Nut marketing overhaul | Brand Awareness in The Caribbean | Scoop.it

The trouble with Crunchy Nut, one of Kellogg’s most popular cereal brands over the past three decades, was that people had lost interest, which led it to return to the use of its most familiar slogan: ‘The trouble is, they taste too good’. The brand implemented an overhaul in 2012 in order to rebuild consumer awareness around its central selling point – the taste. The resulting campaign activity, reverting to the use of ‘The trouble is’ slogan, has led to it once again becoming the second biggest selling cereal brand for Kellogg’s, as it prepares to roll out a new chocolate variant.


Via EstellePierrot
Juanna-Lisa Hospedales's insight:

effective!!

more...
No comment yet.
Rescooped by Juanna-Lisa Hospedales from Best communication and marketing ideas
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Coke adds Spotify branding to new slim cans

Coke adds Spotify branding to new slim cans | Brand Awareness in The Caribbean | Scoop.it

Coke has unveiled an addition to its packaging arsenal as the drinks giant adds its global Spotify partnership to its cans for the first time. The cans are branded with the Spotify logo and the line "visit coca-cola.com/placelists", which takes consumers to a Spotify app that lets people tag where they are listening to their music.


Via EstellePierrot
Juanna-Lisa Hospedales's insight:

Very creative...eye catching

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Wendy Flanagan's curator insight, July 18, 2013 9:15 AM

brand alignment and cooperative endeavors leverage emotional loyalty in customers and compliment attributes. Coca Cola adds history and stability; Spotify adds personalization and passion. And, it's a beautiful package design.

Rescooped by Juanna-Lisa Hospedales from International Marketing Communications
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Tunnel Media Adverts

A friend saw this last week on the Subway in China - smart use of #DigitalOOH advertising http://t.co/ydiB6UvUI2

Via Paul Squirrell
Juanna-Lisa Hospedales's insight:

this is creative

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Paul Squirrell's curator insight, July 16, 2013 5:11 AM

This is pretty cool - shame the two passengers shown seem totally un interested! ;-)

Iunisi Vaiaku's curator insight, March 14, 2014 11:18 PM

How China is able to expose their advertising to their consumers even while on the train!