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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | brand as culture | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+

 

Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.




Via Russ Merz, Ph.D.
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Interesting stats.

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Russ Merz, Ph.D.'s curator insight, May 25, 2014 11:59 AM

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

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Does culture matter? | Mark Minelli | LinkedIn

Does culture matter? | Mark Minelli | LinkedIn | brand as culture | Scoop.it
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more thoughts on organizational culture and brand

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Divining Apple’s Wearable Design | Tech.pinions - Perspective, Insight, Analysis

Divining Apple’s Wearable Design | Tech.pinions - Perspective, Insight, Analysis | brand as culture | Scoop.it
Most of the wearables on the market today are an experiment in artificial stupidity. Rather than solve problems, they create them. Using a wearable today is
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Interesting musing on wearables and the role of design in general.

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Brand engagement in the digital age (part 1)

It seems pretty unlikely that the pace of change regarding how we communicate and connect is going to slow down, but despite this, or perhaps because of it, our age-old desire to tell and share
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About

About | brand as culture | Scoop.it
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Interesting art experiment using kickstarter. Allows participants to pledge for designated real estate and subject matter on the final artwork

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NGO rebranding: how to get it right | CrowdHall

NGO rebranding: how to get it  right | CrowdHall | brand as culture | Scoop.it
Looking to rebrand? Our experts have the answers to your top branding questions and advice on how to make your brand matter. ...
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This is the final day to join our moderated discussion for Devex on NGO rebranding

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NGO rebranding: how to get it right | CrowdHall

NGO rebranding: how to get it  right | CrowdHall | brand as culture | Scoop.it
Looking to rebrand? Our experts have the answers to your top branding questions and advice on how to make your brand matter. ...
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Join the conversation as Josh and I answer questions about branding and international development.

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BREAKFAST - The Library of Toys and Projects

BREAKFAST - The Library of Toys and Projects | brand as culture | Scoop.it
We specialize in creating digital experiences that utilize custom robotics and devices to bridge the gap between online and the real world.
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Just love what these guys are doing. Retro/tech/experiential wonder domes.

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Think you have empathy? — Technology and Language — Medium

Think you have empathy? — Technology and Language — Medium | brand as culture | Scoop.it

thougthEmpathy. You will frequently hear the call for it in and around Silicon Valley/San Francisco.

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thoughtful article on how our use of language can/will affect our behavior.

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Historical Figures Get a Branding Makeover With Modern Business Cards

Historical Figures Get a Branding Makeover With Modern Business Cards | brand as culture | Scoop.it
Online stationer MOO imagines business cards and letterhead designs for famous historical figures.
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funny little experiment to bring historical figures forward. I wonder how much longer business cards will be around?

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Jonathan Cobb's curator insight, May 2, 2014 5:22 AM

Love the Roald Dahl cards

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Citi Bike Rides: September 17th & 18th, 2013 on Vimeo

At long last, we have documented trips on Citi Bike. Rides are displayed as point-to-point journeys (not routed in the street grid – yet) and are rendered in color…
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Incredible visualization of riders usage of Citi Bike over a 48 hour period. Note he exponential growth of activity approaching rush hour.

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▶ This Is a Generic Brand Video - YouTube

▶ This Is a Generic Brand Video - YouTube | brand as culture | Scoop.it
This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. No surpr...
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To get everyone's Friday rolling, a "generic brand" video using (almost) every cliche available and done entirely with stock footage.

http://www.youtube.com/watch?v=2YBtspm8j8M#t=74

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What Disney and Playboy Can Teach You About Branding

What Disney and Playboy Can Teach You About Branding | brand as culture | Scoop.it
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
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who would of thunk it? Commonalities on brand building between Disney and Playboy!?

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The Magic and Logic of Color: How Josef Albers Revolutionized Visual Culture and the Art of Seeing

The Magic and Logic of Color: How Josef Albers Revolutionized Visual Culture and the Art of Seeing | brand as culture | Scoop.it
"A thing is never seen as it really is."

"Hundreds of people can talk, for one who can think," John Ruskin wrote, "but thousands of peopl
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5o years have past since Albers critical work. His work and thinking defined visual literacy and refined the act of seeing.

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The science behind storytelling

The science behind storytelling | brand as culture | Scoop.it

aEmotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling.    

 

Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge.

While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche.

 

One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are.

 

Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.

 


Via Russ Merz, Ph.D.
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Another interesting take on why stories work.

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Russ Merz, Ph.D.'s curator insight, July 14, 2014 5:58 PM

An interesting article about the #neuroscience of #storytelling. The implications for #brand communication and #advertising are also discussed.

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A Story about Stories

A Story about Stories | brand as culture | Scoop.it
I am not sure if this really qualifies as a story as it is more a story about stories…recent ones we like, drawn from across the digital world and that other one, commonly referred to as the real
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Our curated collection of how and why we tell stories

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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | brand as culture | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+

 

Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.




Via Russ Merz, Ph.D.
Mark Minelli's insight:

Interesting stats.

more...
Russ Merz, Ph.D.'s curator insight, May 25, 2014 11:59 AM

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

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The Metropolitan Museum of Art makes 400,000 iconic works available for download

The Metropolitan Museum of Art makes 400,000 iconic works available for download | brand as culture | Scoop.it
If you've ever wanted to wallpaper your living room with the work of the old masters, now's your chance. The Metropolitan Museum of Art this month released an astounding 394,000 high-resolution...
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releasing art images to the public. I wonder how many of these have already been captured with visitors iPhones.

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International Development News | Development NGO rebranding: How to get it right

International Development News | Development NGO rebranding: How to get it right | brand as culture | Scoop.it
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Our work for Pact is featured in this article by Devex, the leading global resource for international development.

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The Heather Project.org by Christopher Wahl

The Heather Project.org by Christopher Wahl | brand as culture | Scoop.it
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beautiful example of visual storytelling

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Video by worksology

worksology's video on Instagram
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Dronie?! Selfie taken by camera mounted on a drone.

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REBRAND - Worldwide leading brand transformation and rebranding resource - REBRAND 100 Global Awards

REBRAND - Worldwide leading brand transformation and rebranding resource - REBRAND 100 Global Awards | brand as culture | Scoop.it
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Our work for Pact now featured the the REBRAND home page.

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The art of street typography

The art of street typography | brand as culture | Scoop.it
I don't know exactly what my expectations were of how lettering is painted on city streets, but this was not it. The level of prec
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finding a wonderful level of craft applied to what we imagine to would be a utilitarian or mechanical process, from  the streets of London...

 

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All the buildings in this illustrated city are inspired by famous works of art

All the buildings in this illustrated city are inspired by famous works of art | brand as culture | Scoop.it
If famous artists lived in their own works, it could look something like Federico Babina's Archist series, which turns famous pieces of art into architectural structures. Babina, who is both an...
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Terrific series of illustrations turns famous art into architecture

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