Brand Neuromarketing
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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The why of branding

Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom
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5 myths about brand archetypes

Five myths about brand archetypes and how to dispel the myths @opento
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The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1): C. G. Jung, R.F.C. Hull: 9780691018331: Amazon.com: Books

The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1)

~ C. G. Jung (author) More about this product
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Caroline Myss Talks Living Life To The Fullest In ORIGIN Magazine (PHOTO) - Huffington Post

Caroline Myss Talks Living Life To The Fullest In ORIGIN Magazine (PHOTO) - Huffington Post | Brand Neuromarketing | Scoop.it
Caroline Myss Talks Living Life To The Fullest In ORIGIN Magazine (PHOTO)
Huffington Post
If you know your archetypes -- and not just yours, if you know how to perceive the world in archetypes, through archetypes -- everything changes.
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Launch a new brand, or stretch an existing one? - Bizcommunity.com

Launch a new brand, or stretch an existing one? - Bizcommunity.com | Brand Neuromarketing | Scoop.it
Launch a new brand, or stretch an existing one?
Sandra Pickering @opento's insight:

Good piece by Alison Tucker.

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Archetypes Architecture and Brand Portfolios

Aligning #Archetypes #Brand Architecture and Brand Portfolios http://t.co/DVMiL6dr3B
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Who'd be a woman in power? | Libertine

Who'd be a woman in power? | Libertine | Brand Neuromarketing | Scoop.it
Marissa Mayer and Carol Bartz have both been reduced to singular aspects of their personality by the media. Can powerful women ever get away from certain archetypes? (MT @libertinewomen: Can powerful women ever get away from certain archetypes?
Sandra Pickering @opento's insight:

Anyone interested in reinventing archetypes for women?

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Goddesses in Everywoman: Powerful Archetypes in Women's Lives: Jean Shinoda Bolen: 9780060572846: Amazon.com: Books

Goddesses in Everywoman: Powerful Archetypes in Women's Lives

~ Jean Shinoda Bolen (author) More about this product
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Are You Building a Culture or CULTure?

Are You Building a Culture or CULTure? | Brand Neuromarketing | Scoop.it
What is your company culture built upon? Is it a culture focused on a mission. vision and values or is it singularly creating a toxic environment ...

Via Ana Cristina De Lion
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Lover Brands and Love Triangles — opento

Lover Brands and Love Triangles — opento | Brand Neuromarketing | Scoop.it
By exploring the psychology of love in depth, we can find inspiration on how to build strong archetypal Lover brands.
Sandra Pickering @opento's insight:

Love is a complex topic.

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Neil Gains's curator insight, September 3, 2013 6:29 PM

Intimacy, passion, commitment and the Seducer archetype

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SAGE/ ORACLE ARCHETYPE (Mother- Maiden- Crone) By Caroline Myss Ph.D.

What are the slight but, important differences that define the Sage,Mother- Maiden- Crone and Oracle Archetypes? Pay close attention to Caroline as she spell... (DAY 2 of sharing a VIDEO about ARCHETYPES.
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Brand Narrative: not the Same Old Story

Brand Narrative: not the Same Old Story | Brand Neuromarketing | Scoop.it
Christopher Booker argues there are only Seven Basic Plots. Could there be only Seven Basic Brand Narratives?
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Witches and Wicked Bodies, Scottish National Gallery of Modern Art, Edinburgh – review - FT.com

Witches and Wicked Bodies, Scottish National Gallery of Modern Art, Edinburgh – review - FT.com | Brand Neuromarketing | Scoop.it
Modern art, you could say, turned on its axis around a representation of witches: Picasso insisted “Les Demoiselles d’Avignon” was “my first exorcism painting – yes absolutely!” Edinburgh’s new exhibition asks: why do men paint women as hags?
Sandra Pickering @opento's insight:

Female representation and #archetypes

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Jungian archetypes in the social age.

Jungian archetypes in the social age. | Brand Neuromarketing | Scoop.it
Does the spread and impact of social media allow us to redefine the archetypes behind the core of our personality and behaviour?
Sandra Pickering @opento's insight:

Raising some interesting questions about archetypes in the social age.

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Discovering the Archetype: Interview with Günter Soydanbay

Discovering the Archetype: Interview with Günter Soydanbay | Brand Neuromarketing | Scoop.it
Brand strategist Günter Soydanbay has a unique approach… (Here's the fascinating interview I did with @GunterSoydanbay on archetypes & stories in branding http://t.co/ecSEQEKOCw #placebranding)...
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Revolutionary & Explorer Archetypes: A Chipotle Case Study

Revolutionary & Explorer Archetypes: A Chipotle Case Study | Brand Neuromarketing | Scoop.it
Chipotle Mexican is a revolutionary archetype and explorer archetype brand. It uses archetypes in it's marketing strategy.
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On the Diversity of Archetypes | Peripateia

On the Diversity of Archetypes | Peripateia | Brand Neuromarketing | Scoop.it
Over the last few weeks, I've been voraciously reading the books of internationally known Jungian analyst and psychiatrist Jean Shinoda-Bolen. My introduction to the work of this tremendously insightful woman came by way ...
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Step up from Archetypes to Marquetypes™ — opento

Step up from Archetypes to Marquetypes™ — opento | Brand Neuromarketing | Scoop.it
We've just launched our new Marquetypes - Starter Kit for brand positioning.

opento members are already using it - why not join them?
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Launch a new brand? Or stretch an existing one… - The Media Online

Launch a new brand? Or stretch an existing one… - The Media Online | Brand Neuromarketing | Scoop.it
Launch a new brand? Or stretch an existing one…
The Media Online
Alison Tucker, a director and senior consultant at brand development and marketing insight consultancy Added Value, takes a long, hard look at brand stretching.
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7 Ways to Humanize Storytelling for Business & Brands

7 Ways to Humanize Storytelling for Business & Brands | Brand Neuromarketing | Scoop.it
Many of the story themes that were once regarded best practice and believed to be useful, we now know via social media as ineffective in generating meaningful and enduring interest. The new tradi...

Via Anneliza Humlen
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Sandra Pickering @opento's comment, September 10, 2013 3:22 PM
good post
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Asian Archetypes in Comics: Revealed and Reimagined

Asian Archetypes in Comics: Revealed and Reimagined | Brand Neuromarketing | Scoop.it
For any film makers, writers, actors, or musicians out there, the Japanese American Natural Museum in Los Angeles is calling for original monologues or short performance pieces "that rethink, subve...
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Branding - not blanding: The Jester — opento

Branding - not blanding: The Jester — opento | Brand Neuromarketing | Scoop.it
In archetypal branding we often think of The Jester as bringing joy, fun and relaxed pleasure. Think again: every archetype has its 'dark' side.
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Watch the Professor! | The Point Magazine

Watch the Professor! | The Point Magazine | Brand Neuromarketing | Scoop.it
A Journal of Ideas
Sandra Pickering @opento's insight:

Inventing the Egghead: the archetype of the intellectual

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Marquetypes: discover your brand's archetypal positioning in ONE day - for $59

Marquetypes: discover your brand's archetypal positioning in ONE day - for $59 | Brand Neuromarketing | Scoop.it
Sandra Pickering @opento's insight:

We’ve just launched an online interactive product to help marketers use archetypal brand positioning in the right way - for only $59!

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Branding Strategy Insider | How To Build Brand Stories For ...

Branding Strategy Insider | How To Build Brand Stories For ... | Brand Neuromarketing | Scoop.it
For emerging brands with modest marketing budgets, to effectively leverage the power of their brand story requires a new approach far beyond conventional taglines and advertising executions.
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