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Feminine Archetypes

Feminine Archetypes | Brand Neuromarketing | Scoop.it
Toni Wolfe, colleague and lover of Carl Jung, identified 4 feminine archetypes. These cardinal qualities divide feminine characters into power centers, or capabilities. Toni understood when she cre...
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Tweet from @kiersten547

Tweet from @kiersten547 | Brand Neuromarketing | Scoop.it
#10: King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine ... http://t.co/d7uWzfksAl
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In a Content Economy, Brands Must be Storytellers

In a Content Economy, Brands Must be Storytellers | Brand Neuromarketing | Scoop.it
Whether you call it the attention economy, or the content economy, the fact of the matter is that the decline of traditional media and the proliferation of social media has made customer attention a …
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Rescooped by Sandra Pickering @opento from Branding and Storytelling
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Brands Need to Know Their Purpose and What They Aspire to Be

Brands Need to Know Their Purpose and What They Aspire to Be | Brand Neuromarketing | Scoop.it

"Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?"


Via Richard L. Robinson
Sandra Pickering @opento's insight:

This is a good piece but - have motivations really changed?

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Top Female Archetypes of Modern Society

Top Female Archetypes of Modern Society | Brand Neuromarketing | Scoop.it
Archetypes are universal patterns of behavior that can help us better understand ourselves and our place in this world. Discover your archetype and find out how to feel more fulfilled.
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Rescooped by Sandra Pickering @opento from esSense threads
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Helen Edwards: Brand stories must find a cultural insight to get the emotions going | Marketing Magazine

Helen Edwards: Brand stories must find a cultural insight to get the emotions going | Marketing Magazine | Brand Neuromarketing | Scoop.it
Helen Edwards: Brand stories must find a cultural insight to get the emotions going, We have long been used to the idea of studying consumers. It's a given. Marketers accept that the way to success is through insight into their lives and needs. | Marketing Magazine

Via Neil Gains
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Carl Jung's Red Book - Santa Barbara Independent

Carl Jung's Red Book - Santa Barbara Independent | Brand Neuromarketing | Scoop.it
Santa Barbara Independent
Carl Jung's Red Book
Santa Barbara Independent
Jung considered The Red Book the genesis, nucleus, and the source of all his subsequent work on archetypes, the collective unconscious, and the process of individuation.
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Archetypes.com Releases Innovative New Music Video ME - Canada NewsWire (press release)

Archetypes.com Releases Innovative New Music Video ME Canada NewsWire (press release) NEW YORK, March 10, 2014 /CNW/ - Archetypes.com, a new social site that allows users to identify their primary archetypes by taking a short quiz, and celebrates...
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Branding Strategy Insider | Brand Diversification: Extend With Caution

Branding Strategy Insider | Brand Diversification: Extend With Caution | Brand Neuromarketing | Scoop.it
Dig a little deeper into the plans and it becomes clear that the sectors brands often wish to rush into are already crowded (which brand marketers justify as proof of demand) and the rationale for this move is based on ...
Sandra Pickering @opento's insight:

How far should you stretch a brand?

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Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections | Brand Neuromarketing | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

Via Richard L. Robinson
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Branding Strategy Insider | Linking Brands And Positive Emotions

Branding Strategy Insider | Linking Brands And Positive Emotions | Brand Neuromarketing | Scoop.it
Where Marketers Evolve. The Un-Conference: 360° of Brand Strategy for a Changing World May 6th and 7th, 2014 in South Beach, Florida A unique, competitive-learning workshop limited to 50 participants (Selling Out ...
Sandra Pickering @opento's insight:

Emotions are the key to building strong brands and brand owners need to carefully select the ‘best’ emotional associations based on 1. their brand vision 2. customers’ needs and 3. competitors’ emotional territories.

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Finding your Brand esSense - ASIA RESEARCH Online

Finding your Brand esSense - ASIA RESEARCH Online | Brand Neuromarketing | Scoop.it
Recently we had the chance to sit down with Neil Gains, a passionate writer, author of the book Brand esSense, […]
Sandra Pickering @opento's insight:
The right product sensory experience is essential to building powerful brand archetypes.
Neil Gains is one of the few people who appreciates the importance of sensory experience in building brand meaning. I'm enjoying reading his book and this article gives a good summary of the key issues.
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Brand Archetypes

Brand Archetypes | Brand Neuromarketing | Scoop.it
Whereas the brand personality uses adjectives to describe the brand as if it were a person, the brand archetype, based on Jungian archetypes, indicates the brand’s driving force or motivation.
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Jungian Models applied to global corporations: Kings, warriors, magicians and lover archetypes

TimBrunson.com content for sharing and retweeting.
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Make Your Brand a Teller of Tales

Make Your Brand a Teller of Tales | Brand Neuromarketing | Scoop.it
Make your brand a teller of tales, It can be engaging, powerful and reinvigorating... how brands can benefit from building, sharing and communicating a clear brand ideal | Marketing Magazine

Via Richard L. Robinson
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The Fascinating Marketing Power of Fear

The Fascinating Marketing Power of Fear | Brand Neuromarketing | Scoop.it
A new study reveals that fear can lead consumers to love your brand.
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Big Data: from mining to meaning by Sandra Pickering, Opento | Marketing Society bloggers 2014

Big Data: from mining to meaning by Sandra Pickering, Opento | Marketing Society bloggers 2014 | Brand Neuromarketing | Scoop.it
Marketing Society bloggers 2014: Big Data: from mining to meaning by Sandra Pickering, Opento
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Rescooped by Sandra Pickering @opento from consumer psychology
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Emotion as a marketing tool: why syncing into social values is ...

Emotion as a marketing tool: why syncing into social values is ... | Brand Neuromarketing | Scoop.it

"Daniel Kahneman, a psychologist who won a Nobel Prize in 2002, explains it in his book Thinking, Fast and Slow. Kahneman argues, "We follow routines, we follow trends and we follow patterns of behaviour ..."

©

 


Via Leona Ungerer
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Rescooped by Sandra Pickering @opento from BehaviourWorks threads
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Effects of ad on in-store behaviour – underlying physiology and brain processes

Effects of ad on in-store behaviour – underlying physiology and brain processes | Brand Neuromarketing | Scoop.it
What is the effect of an ad on in-store behaviour? What underlies any changes in choice? In an upcoming presentation at the annual EMACS conference, we are presenting a new study that we have recen...

Via Neil Gains
Sandra Pickering @opento's insight:

A neat experiment via @Neil Gains

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Hit and myth: how old tales shape modern perceptions of women | The National

Hit and myth: how old tales shape modern perceptions of women | The National | Brand Neuromarketing | Scoop.it
It is important for women and men that there be heroic women as role models
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Branding Strategy Insider | Brand Building On Brand Attitude

Branding Strategy Insider | Brand Building On Brand Attitude | Brand Neuromarketing | Scoop.it
Isn't this such a great thought? “Don't build a product, then try to market it. Instead, build a customer attitude, then build a product to match that attitude.” It's part of an absorbing and insightful article by Graeme Newell on why ...
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Branding Strategy Insider | Why Most Profitable Brands Are Big Or ...

Branding Strategy Insider | Why Most Profitable Brands Are Big Or ... | Brand Neuromarketing | Scoop.it
Financial performance continues to improve as market share increases, up to about 40%. However, once they expand beyond that 40% threshhold, brands can find themselves subject to a loss of advantage in economies of ...
Sandra Pickering @opento's insight:

Good overview of an important topic. Set me wondering about the underlying individual choice mechanisms involved.

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Archetypes – an Excerpt from Biblical Interpretation

Archetypes – an Excerpt from Biblical Interpretation | Brand Neuromarketing | Scoop.it
Since archetypes are symbols or images shared by all, their potential for communication is almost infinite. When we encounter an archetype in literature, we are immediately faced with a whole body of meaning which the ...
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Branding Strategy Insider | Brand Architecture Strategy Guide

Branding Strategy Insider | Brand Architecture Strategy Guide | Brand Neuromarketing | Scoop.it
Brand architecture is the logical, strategic and relational structure for your brands or put another way, it is the entity's “family tree” of brands, sub-brands and named products. Brand architecture addresses each of the following: ...
Sandra Pickering @opento's insight:

Another great piece from @@BrandingInsider

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Neuromarketing for Dummies reviewed by Sandra Pickering | Book Club

Neuromarketing for Dummies reviewed by Sandra Pickering | Book Club | Brand Neuromarketing | Scoop.it
Book Club: Neuromarketing for Dummies by Stephen J. Genco, PhD, Andrew P. Pohlmann, Peter Steidl, MB, PHD reviewed by Sandra Pickering
Sandra Pickering @opento's insight:

I loved this book - and it took me back to the 80s

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From archetypes to marquetypes - Sandra Pickering - The Marketing Society Bloggers 2013

From archetypes to marquetypes - Sandra Pickering - The Marketing Society Bloggers 2013 | Brand Neuromarketing | Scoop.it
The Marketing Society Bloggers 2013 - Sandra Pickering - From archetypes to marquetypes
Sandra Pickering @opento's insight:

Building an iconic fragrance brand

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