Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add...
"While much of Amazon's sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it's expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands: ..."
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