After thirty years experience in brand management and marketing, I have directly advised more than 150 brands and indirectly advised (through educational workshops, Just Ask responses, pro bono work, etc.) more than twice that number.
Brand names are crucial in Chinese market but can be lost in translation Financial News Jed Laskowitz, chief executive, Asia Pacific at JP Morgan Asset Management, said: “Branding is important in any market and China is no exception.
"Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor job evoking similar feelings. Consumers have been skeptical of today’s brands’ intentions for some time now, and so is it any wonder they have such a hard time earning trust?"
Helen Edwards: Brand stories must find a cultural insight to get the emotions going, We have long been used to the idea of studying consumers. It's a given. Marketers accept that the way to success is through insight into their lives and needs. | Marketing Magazine
Neuromarketing – thinking beyond ad testing B&T Marketing & Media Neuroscience provides us with deeper insights into how consumers think, feel and make decisions than ever available before, and these insights have the potential to revolutionize...
What every marketer needs to know about neuromarketing Marketing magazine Australia (blog) In System 1, the person's non-conscious 'doing' mind, we find memories of past sensory stimulations (such as ads, purchase and consumption experiences,...
"Daniel Kahneman, a psychologist who won a Nobel Prize in 2002, explains it in his book Thinking, Fast and Slow. Kahneman argues, "We follow routines, we follow trends and we follow patterns of behaviour ..."