Brand Neuromarketing
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What storytelling does to our brains

What storytelling does to our brains | Brand Neuromarketing | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.

Via Simon Staffans, Binary Racoon
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Why Neuromarketing Is a Must in Today's Advertising Landscape

Why Neuromarketing Is a Must in Today's Advertising Landscape | Brand Neuromarketing | Scoop.it
'Hi, I'm branded content and I'm here to clog your feed.
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How to Use Archetypes to Create Deeper Customer Connections

How to Use Archetypes to Create Deeper Customer Connections | Brand Neuromarketing | Scoop.it
Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add...
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Brand Archetype: The Ruler

Brand Archetype: The Ruler | Brand Neuromarketing | Scoop.it
Brands with the Ruler archetype often claim that they are number 1, the market leaders or thought leaders in their category.
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12 Archetypes Guide Culture, Communications and Change.

12 Archetypes Guide Culture, Communications and Change. | Brand Neuromarketing | Scoop.it
Explore the stories of The 12 Archetypes through the icons above and begin to uncover the possibilities of your archetypal truth.
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Product-market fit: It’s all about defining your archetype customer

Product-market fit: It’s all about defining your archetype customer | Brand Neuromarketing | Scoop.it
We meet with many early stage entrepreneurs who have product in market and have moderate early success in getting customers to pay.
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Branding - not blanding: The Jester —

Branding - not blanding: The Jester — | Brand Neuromarketing | Scoop.it
In archetypal branding we often think of The Jester as bringing joy, fun and relaxed pleasure. Think again: every archetype has its 'dark' side.
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Book Review: Neuromarketing for Dummies —

Book Review: Neuromarketing for Dummies — | Brand Neuromarketing | Scoop.it
We've been enjoying this book by Stephen Genco, Andrew Pohlmann and Peter Steidl and highly recommend it to anyone interesting in the power of brands.
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Neuromarketing and the future of advertising —

This is a republication of an article we enjoyed by Leslie Hallam.
It's well-written and provocative and picks up some interesting ideas around advertising, neuromarketing and dreams.
Enjoy it!
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Seth's Blog: Marketing Morality

Seth's Blog: Marketing Morality | Brand Neuromarketing | Scoop.it
Is that an oxymoron? Is it possible to hold a marketer morally responsible? Let's start at the beginning: Marketing works. Marketing (the use of time and money to create a story and spread it) works.
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The Science of the Story

The Science of the Story | Brand Neuromarketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 10, 1:01 AM

 

Jeremy Adam Smith:  "We know in our gut when we’re hearing a good story—and research is starting to explain why."

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How Brands Can Go From Storytelling to Story Living

How Brands Can Go From Storytelling to Story Living | Brand Neuromarketing | Scoop.it
In between virtual reality and augmented reality is "mixed reality," writes Rori DuBoff. How brands can navigate these worlds.
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THE EFFECT OF RECENT EXPERIENCES

Which chocolate praline is best? The last you…

THE EFFECT OF RECENT EXPERIENCES<br/><br/>Which chocolate praline is best? The last you… | Brand Neuromarketing | Scoop.it
THE EFFECT OF RECENT EXPERIENCES

Which chocolate praline is best? The last you taste, says this study

E. O'Brien, P. C. Ellsworth. Saving the Last for… - Neuroset – Google+
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Neuroscience v rocket science: which is biggest and best?

Neuroscience v rocket science: which is biggest and best? | Brand Neuromarketing | Scoop.it
Rainer Fetting (German, b. 1949), Pier to Manhattan, 1984 When people emphasise how complicated something is, they often compare it to either one or the other, but which one wins?
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Library of Archetypal Symbols - Serpents and Snakes 1

Library of Archetypal Symbols - Serpents and Snakes 1: https://t.co/KLekINWXS2 via @YouTube
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Speaking Truth To Power - Why Leaders Keep Fools Nearby

Speaking Truth To Power - Why Leaders Keep Fools Nearby | Brand Neuromarketing | Scoop.it
Kings of old had a strategy for overcoming the fact that people weren't speaking their truth to power-they got themselves a fool and tolerated his truth.
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The Moral Premise Blog: Story Structure Craft: Carol Pearson's 12 Archetypes and their Moral Premise Statements

The Moral Premise Blog: Story Structure Craft: Carol Pearson's 12 Archetypes and their Moral Premise Statements | Brand Neuromarketing | Scoop.it
12 Archetypes and The Moral Premise. #screenwriting #filmmaking #screencraft #screenplay https://t.co/El2M7qWrHy
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How to Use Visual Metaphors for your Advertising Campaigns.

How to Use Visual Metaphors for your Advertising Campaigns. | Brand Neuromarketing | Scoop.it
Examples of creative ads and a list of visual communication techniques and visual metaphors used in advertising and marketing.
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Five steps to a winning brand personality —

Five steps to a winning brand personality — | Brand Neuromarketing | Scoop.it
Brand personality is important.
Here's how to define it, bring it to life for your customers and help protect your brand from competitors.
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How to segment a market psychologically —

How to segment a market psychologically — | Brand Neuromarketing | Scoop.it
Continuing our series on linking human psychology to Big Data analytics, we explore how psychological motivations can help us understand market segmentation.
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Beauty and the Brand: Kokopelli's —

Beauty and the Brand: Kokopelli's — | Brand Neuromarketing | Scoop.it
A Creator's focus on aesthetics and desirability is perfect for chocolate products. What else makes a great Creator brand?
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What should a powerful woman look like?

What should a powerful woman look like? | Brand Neuromarketing | Scoop.it
When my aunt Eunice Kennedy Shriver died in 2009, more than a few people wondered aloud why she hadn't run for president, as three of her brothers did.. Read more at straitstimes.com.
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Rescooped by Sandra Pickering @opento from esSense threads
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Inspector Insight » Picturing Emotions in Research

Inspector Insight » Picturing Emotions in Research | Brand Neuromarketing | Scoop.it
Inspector Insight on picturing #emotion in #mrx #newmr #marketresearch https://t.co/xxAkRhvIiK #psychology #marketing
Via Neil Gains
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Rescooped by Sandra Pickering @opento from consumer psychology
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The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women

The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women | Brand Neuromarketing | Scoop.it

"A backlash against High Heel beer shows the evolution of gendered marketing ..."


Via Leona Ungerer
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Steve Owens's curator insight, June 13, 10:17 AM

Oh well... orange is the new black...

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Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider

Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider | Brand Neuromarketing | Scoop.it
At the center of every brand story is a hero. To be effective at brand storytelling, it’s critical to know what attributes define the inner character of the hero.
Sandra Pickering @opento's insight:
The Hero's Journey is one of many great archetypal stories
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