Brand Neuromarketing
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The King and Queen: Archetypes of Ethical Social Behavior ...

The King and Queen: Archetypes of Ethical Social Behavior ... | Brand Neuromarketing | Scoop.it
During this post-election time in America it is fitting that we honor the King and Queen archetypes, rulers of the social domain. I dedicate the next several posts to them.
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Luxury Daily

Luxury Daily | Brand Neuromarketing | Scoop.it
The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.
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The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio

The “Narrative Intelligence” Of The Greek Myths with Carol Pearson, Ph.D. | New Dimensions Radio | Brand Neuromarketing | Scoop.it
Carol Pearson says that archetypal stories are more powerful than everyday stories because they carry the energy of a human potential.
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How food advertising best stimulates the senses | Opinion

How food advertising best stimulates the senses | Opinion | Brand Neuromarketing | Scoop.it
Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.
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Neurodesign: The new frontier of packaging and product design | Packaging Digest

Neurodesign: The new frontier of packaging and product design | Packaging Digest | Brand Neuromarketing | Scoop.it
What are the most important insights from cognitive neurosciences that a packaging designer should take into consideration to create more effective packages? Here are three tips. What does make a package really stand out from the crowd? What materials should be used to elicit certain behaviors, perceptions and emotions in the consumer? How can a container affect our evaluation of its contents? How can a package contribute to brand loyalty?
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Inspector Insight » A Gap in the Toblerone Brand (The Importance of Brand essence #5)

Inspector Insight » A Gap in the Toblerone Brand (The Importance of Brand essence #5) | Brand Neuromarketing | Scoop.it
Why, oh why, oh why? Why would any brand manager take the most unique, distinctive and well known asset of a brand and change it?
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Marketer's Bag of Tricks | Digital Ads

Marketer's Bag of Tricks | Digital Ads | Brand Neuromarketing | Scoop.it
Parents: Big Soda is targeting your kids without your knowledge. https://t.co/dF8P1GhAEH Join #OaklandvsBigSoda #YesonHH
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Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals | Brand Neuromarketing | Scoop.it
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
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Neuromarketing: Using Neuroscience to Supercharge Results

Neuromarketing: Using Neuroscience to Supercharge Results | Brand Neuromarketing | Scoop.it
Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that.
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Is it even possible to sell “luxury” on Amazon?

Is it even possible to sell “luxury” on Amazon? | Brand Neuromarketing | Scoop.it

"While much of Amazon's sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it's expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands: ..."

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Thoughts on Neuromarketing, ZMET and Thinking Fast and Slow

Thoughts on Neuromarketing, ZMET and Thinking Fast and Slow | Brand Neuromarketing | Scoop.it
What is neuromarketing and is it in any way or form viable for smaller companies? What are your thoughts?
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How brand archetypes provide a framework for adding meaning to your brand

Add some meaning to your brand with brand archetypes - How brand archetypes provide a framework for adding meaning to your brand.
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When computers learn human languages, they also learn human prejudices - Artificial Intelligence Online

When computers learn human languages, they also learn human prejudices - Artificial Intelligence Online | Brand Neuromarketing | Scoop.it
Implicit biases are a well-documented and pernicious feature of human languages.
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Neuroscience v rocket science: which is biggest and best?

Neuroscience v rocket science: which is biggest and best? | Brand Neuromarketing | Scoop.it
Rainer Fetting (German, b. 1949), Pier to Manhattan, 1984 When people emphasise how complicated something is, they often compare it to either one or the other, but which one wins?
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People Buy Emotions Not Things - Brand Quarterly

People Buy Emotions Not Things - Brand Quarterly | Brand Neuromarketing | Scoop.it
Just for a moment, think about the last big purchase you made.  Was it a car?  A house?  That boat you had been dreaming about?  Or possibly something as simple as a purse? At first glance, it may seem tha
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Trump and brand archetypes: why likeability doesn't matter

Trump and brand archetypes: why likeability doesn't matter | Brand Neuromarketing | Scoop.it
If Donald Trump has shown anything, it's that it’s important to understand the difference between archetypes and stereotypes.
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Inspector Insight » The Beauty of Believing in Brand Values

Inspector Insight » The Beauty of Believing in Brand Values | Brand Neuromarketing | Scoop.it
Reading Generation M recently (review here) made me think long and hard about the relationship between religious or spiritual beliefs and brand values.
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Why Aspirational Advertising Fails 9 Times out of 10

Why Aspirational Advertising Fails 9 Times out of 10 | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Increase Brand Recognition with the Correct use of Ad Placement

Increase Brand Recognition with the Correct use of Ad Placement | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
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Want to get your brand ‘on top of mind’? Here’s how often you should show your ad

Want to get your brand ‘on top of mind’? Here’s how often you should show your ad | Brand Neuromarketing | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
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Can Neuroscience Build a Better Ad?

Can Neuroscience Build a Better Ad? | Brand Neuromarketing | Scoop.it
New insights from Kellogg Professor Moran Cerf reveal that neuroscience has the potential to transform the focus group.
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Implicit bias shapes our views without us knowing it - Futurity

Implicit bias shapes our views without us knowing it - Futurity | Brand Neuromarketing | Scoop.it
"Even with all the motivation in the world to make a calm and controlled decision, implicit bias can get the best of people..." says Efrén Pérez.
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Inspector Insight » How many emotions can you think of?

Inspector Insight » How many emotions can you think of? | Brand Neuromarketing | Scoop.it
In some ways The Book of Human Emotions is a remarkable book, managing to cover 154 different emotions into a very readable and entertaining 270 pages.
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How powerful stories build your brand?

How powerful stories build your brand? | Brand Neuromarketing | Scoop.it
The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories
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Why Neuromarketing Is a Must in Today's Advertising Landscape

Why Neuromarketing Is a Must in Today's Advertising Landscape | Brand Neuromarketing | Scoop.it
'Hi, I'm branded content and I'm here to clog your feed.
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