Brand Neuromarketing
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Product-market fit: It’s all about defining your archetype customer

Product-market fit: It’s all about defining your archetype customer | Brand Neuromarketing | Scoop.it
We meet with many early stage entrepreneurs who have product in market and have moderate early success in getting customers to pay.
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Branding - not blanding: The Jester —

Branding - not blanding: The Jester — | Brand Neuromarketing | Scoop.it
In archetypal branding we often think of The Jester as bringing joy, fun and relaxed pleasure. Think again: every archetype has its 'dark' side.
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Book Review: Neuromarketing for Dummies —

Book Review: Neuromarketing for Dummies — | Brand Neuromarketing | Scoop.it
We've been enjoying this book by Stephen Genco, Andrew Pohlmann and Peter Steidl and highly recommend it to anyone interesting in the power of brands.
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Neuromarketing and the future of advertising —

This is a republication of an article we enjoyed by Leslie Hallam.
It's well-written and provocative and picks up some interesting ideas around advertising, neuromarketing and dreams.
Enjoy it!
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Seth's Blog: Marketing Morality

Seth's Blog: Marketing Morality | Brand Neuromarketing | Scoop.it
Is that an oxymoron? Is it possible to hold a marketer morally responsible? Let's start at the beginning: Marketing works. Marketing (the use of time and money to create a story and spread it) works.
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The Science of the Story

The Science of the Story | Brand Neuromarketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 10, 1:01 AM

 

Jeremy Adam Smith:  "We know in our gut when we’re hearing a good story—and research is starting to explain why."

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How Brands Can Go From Storytelling to Story Living

How Brands Can Go From Storytelling to Story Living | Brand Neuromarketing | Scoop.it
In between virtual reality and augmented reality is "mixed reality," writes Rori DuBoff. How brands can navigate these worlds.
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THE EFFECT OF RECENT EXPERIENCES

Which chocolate praline is best? The last you…

THE EFFECT OF RECENT EXPERIENCES<br/><br/>Which chocolate praline is best? The last you… | Brand Neuromarketing | Scoop.it
THE EFFECT OF RECENT EXPERIENCES

Which chocolate praline is best? The last you taste, says this study

E. O'Brien, P. C. Ellsworth. Saving the Last for… - Neuroset – Google+
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Emotion Trumps Reason in Branding and Politics

Emotion Trumps Reason in Branding and Politics | Brand Neuromarketing | Scoop.it
Failure to activate emotional motivation with a large cohort of the public can doom a campaign, much like it can a brand.
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What role do shopper emotions play in driving purchasing decisions? (with images) · tullikat

A Social Media Story storified by tullikat
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How To Create A Virtual 'Body' For Your Uploaded Mind

How To Create A Virtual 'Body' For Your Uploaded Mind | Brand Neuromarketing | Scoop.it
The prospect of uploading your brain into a supercomputer is an exciting one — your mind can live on forever, and expand its capacity in ways that are hard to imagine.
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What Neuroscience Can Teach Us About Marketing

What Neuroscience Can Teach Us About Marketing | Brand Neuromarketing | Scoop.it
Customer Behavior - Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.
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How to Use Visual Metaphors for your Advertising Campaigns.

How to Use Visual Metaphors for your Advertising Campaigns. | Brand Neuromarketing | Scoop.it
Examples of creative ads and a list of visual communication techniques and visual metaphors used in advertising and marketing.
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Five steps to a winning brand personality —

Five steps to a winning brand personality — | Brand Neuromarketing | Scoop.it
Brand personality is important.
Here's how to define it, bring it to life for your customers and help protect your brand from competitors.
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How to segment a market psychologically —

How to segment a market psychologically — | Brand Neuromarketing | Scoop.it
Continuing our series on linking human psychology to Big Data analytics, we explore how psychological motivations can help us understand market segmentation.
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Beauty and the Brand: Kokopelli's —

Beauty and the Brand: Kokopelli's — | Brand Neuromarketing | Scoop.it
A Creator's focus on aesthetics and desirability is perfect for chocolate products. What else makes a great Creator brand?
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What should a powerful woman look like?

What should a powerful woman look like? | Brand Neuromarketing | Scoop.it
When my aunt Eunice Kennedy Shriver died in 2009, more than a few people wondered aloud why she hadn't run for president, as three of her brothers did.. Read more at straitstimes.com.
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Rescooped by Sandra Pickering @opento from esSense threads
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Inspector Insight » Picturing Emotions in Research

Inspector Insight » Picturing Emotions in Research | Brand Neuromarketing | Scoop.it
Inspector Insight on picturing #emotion in #mrx #newmr #marketresearch https://t.co/xxAkRhvIiK #psychology #marketing
Via Neil Gains
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Rescooped by Sandra Pickering @opento from consumer psychology
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The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women

The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women | Brand Neuromarketing | Scoop.it

"A backlash against High Heel beer shows the evolution of gendered marketing ..."


Via Leona Ungerer
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Steve Owens's curator insight, June 13, 10:17 AM

Oh well... orange is the new black...

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Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider

Brand Storytelling And The Hero Of Your Brand | Branding Strategy Insider | Brand Neuromarketing | Scoop.it
At the center of every brand story is a hero. To be effective at brand storytelling, it’s critical to know what attributes define the inner character of the hero.
Sandra Pickering @opento's insight:
The Hero's Journey is one of many great archetypal stories
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Carl Jung on the Shadow

Carl Jung on the Shadow | Brand Neuromarketing | Scoop.it
I guess we're all two people. One daylight, and the one we keep in shadow. — Bruce Wayne/Batman, Batman Forever My remarks: Being modern, one of American civilization's greatest weaknesses is its naivete in regards to the dark side of human nature.
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Creator brands: Brands that make culture

Creator brands: Brands that make culture | Brand Neuromarketing | Scoop.it
At their most powerful, brands actually make culture. Creator brands, let’s call them.

Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s and 80s. Most of us look different and feel different for the work that came from this brand and those brilliant meaning-makers at Wieden + Kennedy.

Via Peter Verschuere
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donhornsby's curator insight, May 20, 7:30 AM
I think we are seeing public space and public events used more and more to stage the brand. Even as we avail ourselves of social media and digital content, we like to make the brand live in the “real world.”
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The Story Structure Countdown: How Different ‘Experts’ Say You Should Structure a Story

The Story Structure Countdown: How Different ‘Experts’ Say You Should Structure a Story | Brand Neuromarketing | Scoop.it
The Story Structure Countdown Lots of people have come up with lots of ways to map, chart, categorize, name and formulate story patterns and structures.
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Unconscious bias: what is it and who is responsible?

Unconscious bias: what is it and who is responsible? | Brand Neuromarketing | Scoop.it
[Opinions are my own and not associated with the university]. ———————————————————&#…
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