Brand Neuromarketing
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PULL Brand Innovation Strategic Workshops — PULL Inc.

PULL Brand Innovation Strategic Workshops — PULL Inc. | Brand Neuromarketing | Scoop.it
PULL Brand Innovation offers a series of one and two-day, issue-based brand strategy and education workshops designed to help marketing teams in emerging companies gain greater clarity and confidence in their startegic and creative decsion making.
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Brand archetypes: a failsafe way to build brand personality - Brand chemistry

Brand archetypes: a failsafe way to build brand personality - Brand chemistry | Brand Neuromarketing | Scoop.it
The most successful brands use the power of archetypes to drive extraordinary results. Ready to find out more about your brand personality?
Sandra Pickering @opento's insight:

Neat intro. It's a pity it perpetuates the myth that archetypes are about personality.

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How To Use Positive Framing to Persuade and Sell - Neuromarketing

How To Use Positive Framing to Persuade and Sell - Neuromarketing | Brand Neuromarketing | Scoop.it
A new study using chimps and bonobos shows our human preference for positive framing is deeply rooted in our psyche. Learn how to sell with positivity.
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Robert Isacovici's curator insight, July 29, 7:58 AM

Very intriguing, yet  it makes perfect sense.

Successful sales persons are always positive, from their  appearance to the way they communicate.

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Neuromanagement: The Rule of Three? - Neuromarketing

Neuromanagement: The Rule of Three? - Neuromarketing | Brand Neuromarketing | Scoop.it
Trivia question: Why were local phone numbers originally seven digits long?
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Your Brain on Porsche: Neuro-Nonsense

Your Brain on Porsche: Neuro-Nonsense | Brand Neuromarketing | Scoop.it
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise.
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Marketing has discovered neuroscience, but the results are more glitter than gold

Marketing has discovered neuroscience, but the results are more glitter than gold | Brand Neuromarketing | Scoop.it
The marketing industry has started using neuroscience, but the results are more glitter than gold
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Dannon aims to build 'beloved' brands

Dannon aims to build 'beloved' brands | Brand Neuromarketing | Scoop.it

"Dannon, the dairy group, aims to craft 'beloved' brands which make emotional connections with shoppers and turn consumers into true fans ..."

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How can tech companies use psychology to affect customer decisions? - Business 2 Community

How can tech companies use psychology to affect customer decisions? - Business 2 Community | Brand Neuromarketing | Scoop.it

"During your weekly trip to the grocery store, you approach a refrigerator section displaying several similarly priced containers of orange juice. In seconds, you make a selection and move along ..."

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Emotional Ads Work Best - Neuromarketing

Emotional Ads Work Best - Neuromarketing | Brand Neuromarketing | Scoop.it
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers.
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Paul Marsden of Syzygy: is neuroscience the way to predict marketing success ... - More About Advertising | Insights into Advertising

Paul Marsden of Syzygy: is neuroscience the way to predict marketing success ... - More About Advertising | Insights into Advertising | Brand Neuromarketing | Scoop.it
The results of a *landmark consumer ne...
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Emotional ads pay off for P&G

Emotional ads pay off for P&G | Brand Neuromarketing | Scoop.it
AUSTIN, TX: Procter & Gamble, the FMCG giant, has found that ads generating an emotional response are nine times more likely to be successful, according to a leading executive from the company.

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Neil Gains's curator insight, March 22, 9:12 PM

P&G with more evidence that emotion works, even when negative. The one thing to avoid - indifference!

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What is ‘neuromarketing’? A discussion and agenda for future research

Abstract

Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential. In fact, the application of neuroimaging to market research – what has come to be called ‘neuromarketing’ – has caused considerable controversy within neuroscience circles in recent times. This paper is an attempt to widen the scope of neuromarketing beyond commercial brand and consumer behaviour applications, to include a wider conceptualisation of marketing science. Drawing from general neuroscience and neuroeconomics, neuromarketing as a field of study is defined, and some future research directions are suggested.


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Book Review: Neuromarketing for Dummies —

Book Review: Neuromarketing for Dummies — | Brand Neuromarketing | Scoop.it
We've been enjoying this book by Stephen Genco, Andrew Pohlmann and Peter Steidl and highly recommend it to anyone interesting in the power of brands.
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Neuromarketing Bats 1 for 6, Still Wins - Neuromarketing

Neuromarketing Bats 1 for 6, Still Wins - Neuromarketing | Brand Neuromarketing | Scoop.it
In tests at Temple University, only one neuromarketing technique was more predictive of ad success than simply asking the subjects.
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Brand Storytelling through 12 archetypes

Brand Storytelling through 12 archetypes | Brand Neuromarketing | Scoop.it
Brand Storytelling through 12 archetypes An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’
Sandra Pickering @opento's insight:

Some good examples but need to distinguish customer archetypes from brand archetypes.

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Never mind the neuromarketing

Never mind the neuromarketing | Brand Neuromarketing | Scoop.it
I've got an article in The Observer about the state of neuromarketing - where companies pay millions of wasted dollars to apply brain science to marketing. The piece looks at the three forms of neu...
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How Facebook and Campbell Soup are trying to read your mind - The Australian Financial Review

How Facebook and Campbell Soup are trying to read your mind - The Australian Financial Review | Brand Neuromarketing | Scoop.it
Facebook is working with neural researchers to gauge how consumers responded to ads viewed on a smartphone versus a TV screen.
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Personality & Consciousness - - Major Archetypes and Individuation

the process of individuation as a progression through the major archetypes of the collective unconscious.
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The Color of Insanity

The Color of Insanity | Brand Neuromarketing | Scoop.it
Typically people ask about the color of happiness, power, and other positive attributes. When a former student asked about the color of insanity, it deserved an answer. Here are a few things to ponder:In Russia, a colloquial expression for an insane asylum is yellow house because (a long time ago) they used to be painted yellow.The Yellow Wallpaper...

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Neil Gains's curator insight, May 8, 11:56 PM

Interesting take on colour associations with insanity

Sandra Pickering @opento's comment, May 9, 6:30 PM
Nice find from Neil Gains
hamidreza's curator insight, May 11, 9:28 AM

http://www.persianplastco.com/Default.aspx?lang=fa&page=203&paggenumber=203

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Can Neuroscience Unlock the Luxury Mind?

Can Neuroscience Unlock the Luxury Mind? | Brand Neuromarketing | Scoop.it
For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help?
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10 Female Archetypes and Leaders to Inspire You

10 Female Archetypes and Leaders to Inspire You | Brand Neuromarketing | Scoop.it
For women in the 21st century, it can be hard to find a strong feminine role model.
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Hero or outlaw? How to use archetypes in marketing your brand

Hero or outlaw? How to use archetypes in marketing your brand | Brand Neuromarketing | Scoop.it

"If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.
Archetypes are an ideal model of a type or group, like a personality type or a typecast character ..."


Via Leona Ungerer
Sandra Pickering @opento's insight:

Good intro

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Victoria Bennett's curator insight, April 4, 1:03 AM

I've been using these for years, and was surprised they are new to north America. These are very useful tools to help with your brand.

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Archetypes that Tell the Story of your Company...

Archetypes that Tell the Story of your Company... | Brand Neuromarketing | Scoop.it
Archetypes that Tell the Story of your Company Culture and Employment Brand (Part One) By Anthony Coe | Director of Research and Consulting for Employment Branding at IBM This blog may take you back...
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How superstitions affect consumer behaviour | Plug and Play

How superstitions affect consumer behaviour | Plug and Play | Brand Neuromarketing | Scoop.it

Consumer superstitions may be having some serious implications for your business. Brush up on your folklore here...before it's too late.

 

Businesses lose £584 million1 on Friday the 13th because employees are afraid to leave home

 

The origin of paraskevidekatriaphobia (the fear of Friday the 13th) is still unknown.

 

Perhaps it’s Biblical; Judas, the man who betrayed Jesus, was the thirteenth guest at the Last Supper after all. Plus many believe that Jesus was crucified on a Friday. Or perhaps the number 12 is so comforting in its ability to harmonise hours, months, and the zodiac, that the number thirteen just puts us on edge with its irregularity.

 

Whatever the logic, people are genuinely afraid to leave their homes, travel and go to work on Friday the 13th.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 16, 2:37 AM

Here's a look at how superstitions impact business and consumer buying.

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Wow, people really suck at drawing Apple's logo from memory 

Wow, people really suck at drawing Apple's logo from memory  | Brand Neuromarketing | Scoop.it

"Do you know what Apple's oh-so-ubiquitous logo looks like? Do you really? UCLA psychologists asked 85 undergrads to draw the Apple logo from memory, and only one got it right. The rest of the results are hilarious and incorrectly lopsided ..."


Via Leona Ungerer
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