Brand Neuromarketing
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PULL Brand Innovation Strategic Workshops — PULL Inc.

PULL Brand Innovation Strategic Workshops — PULL Inc. | Brand Neuromarketing | Scoop.it
PULL Brand Innovation offers a series of one and two-day, issue-based brand strategy and education workshops designed to help marketing teams in emerging companies gain greater clarity and confidence in their startegic and creative decsion making.
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Brand Neuromarketing
Practical application of neuromarketing for brand leaders
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Does it pay to know your type?

Does it pay to know your type? | Brand Neuromarketing | Scoop.it

Corporate America, the government and universities think so. They spend millions of dollars each year giving workers and students the Myers-Briggs Type Indicato | See more about Archetypes, Mbti and Sirius Black.

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Mad Men of the future will be brain scientists and dream experts - The Conversation UK

Mad Men of the future will be brain scientists and dream experts - The Conversation UK | Brand Neuromarketing | Scoop.it
It's been 60 years since first TV ad aired in the UK. What could the next 60 bring?
Sandra Pickering @opento's insight:

I enjoyed the provocation of this piece but I don't believe any product can succeed through advertising alone. We need to get back to products.

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Brands find gender tie-ins can stir emotional response - Columbus Dispatch

Brands find gender tie-ins can stir emotional response - Columbus Dispatch | Brand Neuromarketing | Scoop.it
CHICAGO — Shortly after Jenny Niemann launched her office-furniture dealership last year, a branding consultant asked her a question that set her back on her heels. Is the brand male or female?
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Brand Storytelling through 12 archetypes

Brand Storytelling through 12 archetypes | Brand Neuromarketing | Scoop.it
Brand Storytelling through 12 archetypes An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth’
Sandra Pickering @opento's insight:

Some good examples but need to distinguish customer archetypes from brand archetypes.

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Never mind the neuromarketing

Never mind the neuromarketing | Brand Neuromarketing | Scoop.it
I've got an article in The Observer about the state of neuromarketing - where companies pay millions of wasted dollars to apply brain science to marketing. The piece looks at the three forms of neu...
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How Facebook and Campbell Soup are trying to read your mind - The Australian Financial Review

How Facebook and Campbell Soup are trying to read your mind - The Australian Financial Review | Brand Neuromarketing | Scoop.it
Facebook is working with neural researchers to gauge how consumers responded to ads viewed on a smartphone versus a TV screen.
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Personality & Consciousness - - Major Archetypes and Individuation

the process of individuation as a progression through the major archetypes of the collective unconscious.
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The Color of Insanity

The Color of Insanity | Brand Neuromarketing | Scoop.it
Typically people ask about the color of happiness, power, and other positive attributes. When a former student asked about the color of insanity, it deserved an answer. Here are a few things to ponder:In Russia, a colloquial expression for an insane asylum is yellow house because (a long time ago) they used to be painted yellow.The Yellow Wallpaper...

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Neil Gains's curator insight, May 8, 2015 11:56 PM

Interesting take on colour associations with insanity

Sandra Pickering @opento's comment, May 9, 2015 6:30 PM
Nice find from Neil Gains
hamidreza's curator insight, May 11, 2015 9:28 AM

http://www.persianplastco.com/Default.aspx?lang=fa&page=203&paggenumber=203

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Can Neuroscience Unlock the Luxury Mind?

Can Neuroscience Unlock the Luxury Mind? | Brand Neuromarketing | Scoop.it
For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help?
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10 Female Archetypes and Leaders to Inspire You

10 Female Archetypes and Leaders to Inspire You | Brand Neuromarketing | Scoop.it
For women in the 21st century, it can be hard to find a strong feminine role model.
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Hero or outlaw? How to use archetypes in marketing your brand

Hero or outlaw? How to use archetypes in marketing your brand | Brand Neuromarketing | Scoop.it

"If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.
Archetypes are an ideal model of a type or group, like a personality type or a typecast character ..."


Via Leona Ungerer
Sandra Pickering @opento's insight:

Good intro

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Victoria Bennett's curator insight, April 4, 2015 1:03 AM

I've been using these for years, and was surprised they are new to north America. These are very useful tools to help with your brand.

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Archetypes that Tell the Story of your Company...

Archetypes that Tell the Story of your Company... | Brand Neuromarketing | Scoop.it
Archetypes that Tell the Story of your Company Culture and Employment Brand (Part One) By Anthony Coe | Director of Research and Consulting for Employment Branding at IBM This blog may take you back...
Sandra Pickering @opento's insight:

Nice intro to Archetypes and company culture.

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Branding Case Study: How Ogilvy Turned Speculation into Reality through Ads | Process Street

Branding Case Study: How Ogilvy Turned Speculation into Reality through Ads | Process Street | Brand Neuromarketing | Scoop.it
In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years.
Sandra Pickering @opento's insight:

Nice case examples. H/T Liz Angelene Verano for suggesting it,

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What happens in your brain when you make a memory? | Education | The Guardian

What happens in your brain when you make a memory? | Education | The Guardian | Brand Neuromarketing | Scoop.it
You might imagine memory is a Santa’s sack of life events and the first half of jokes. You would be wrong. Neuroscientist Dean Burnett explains all in our new series, Use your head

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Neil Gains's curator insight, September 16, 2015 9:19 AM

Great introduction to how memory works

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Brand archetypes: a failsafe way to build brand personality - Brand chemistry

Brand archetypes: a failsafe way to build brand personality - Brand chemistry | Brand Neuromarketing | Scoop.it
The most successful brands use the power of archetypes to drive extraordinary results. Ready to find out more about your brand personality?
Sandra Pickering @opento's insight:

Neat intro. It's a pity it perpetuates the myth that archetypes are about personality.

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How To Use Positive Framing to Persuade and Sell - Neuromarketing

How To Use Positive Framing to Persuade and Sell - Neuromarketing | Brand Neuromarketing | Scoop.it
A new study using chimps and bonobos shows our human preference for positive framing is deeply rooted in our psyche. Learn how to sell with positivity.
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Robert Isacovici's curator insight, July 29, 2015 7:58 AM

Very intriguing, yet  it makes perfect sense.

Successful sales persons are always positive, from their  appearance to the way they communicate.

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Neuromanagement: The Rule of Three? - Neuromarketing

Neuromanagement: The Rule of Three? - Neuromarketing | Brand Neuromarketing | Scoop.it
Trivia question: Why were local phone numbers originally seven digits long?
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Your Brain on Porsche: Neuro-Nonsense

Your Brain on Porsche: Neuro-Nonsense | Brand Neuromarketing | Scoop.it
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise.
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Marketing has discovered neuroscience, but the results are more glitter than gold

Marketing has discovered neuroscience, but the results are more glitter than gold | Brand Neuromarketing | Scoop.it
The marketing industry has started using neuroscience, but the results are more glitter than gold
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Dannon aims to build 'beloved' brands

Dannon aims to build 'beloved' brands | Brand Neuromarketing | Scoop.it

"Dannon, the dairy group, aims to craft 'beloved' brands which make emotional connections with shoppers and turn consumers into true fans ..."

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How can tech companies use psychology to affect customer decisions? - Business 2 Community

How can tech companies use psychology to affect customer decisions? - Business 2 Community | Brand Neuromarketing | Scoop.it

"During your weekly trip to the grocery store, you approach a refrigerator section displaying several similarly priced containers of orange juice. In seconds, you make a selection and move along ..."

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Emotional Ads Work Best - Neuromarketing

Emotional Ads Work Best - Neuromarketing | Brand Neuromarketing | Scoop.it
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers.
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Paul Marsden of Syzygy: is neuroscience the way to predict marketing success ... - More About Advertising | Insights into Advertising

Paul Marsden of Syzygy: is neuroscience the way to predict marketing success ... - More About Advertising | Insights into Advertising | Brand Neuromarketing | Scoop.it
The results of a *landmark consumer ne...
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Emotional ads pay off for P&G

Emotional ads pay off for P&G | Brand Neuromarketing | Scoop.it
AUSTIN, TX: Procter & Gamble, the FMCG giant, has found that ads generating an emotional response are nine times more likely to be successful, according to a leading executive from the company.

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Neil Gains's curator insight, March 22, 2015 9:12 PM

P&G with more evidence that emotion works, even when negative. The one thing to avoid - indifference!