I like Joseph Campbell, but often you just want to yell, "give me a list of the archetypes already and some modern examples!" If you've ever felt that way, "Heroes & Heroines" is your book. A grand total of 16...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Practical application of archetypal theory to brands
Curated by
Sandra Pickering @opento
|
Scooped by Sandra Pickering @opento onto Brand Archetypes |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
@smeranda are you familiar with brand archetypes? http://t.co/yZ3mUvyI82 Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I'm doing a series on the feminine archetypes that are loaded with mystique, magic, power and spiritual significance. The first image was the heroine and yesterday I started working on the magician (to the side of the heroine ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Archetypes of the Enneagram: Exploring the Life Themes of the 27 Enneagram Subtypes from the Perspective of Soul b http://t.co/F1946V8hPR Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Brand Archetypes are a powerful way to start thinking about how to position your brand. But don’t oversimplify archetypes and brand positioning: it’s not just about characters and personalities. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Jason Hamilton: "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum.
Sandra Pickering @opento's insight:
Don't forget Joseph Campbell's contribution on The Hero's Journey. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?" Via The Digital Rocking Chair Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Are you a clever girl or a wise woman? A hero or a trickster? There’s more to you than meets the eye, but you have a certain personality. And this persona tends to be a self-fulfilling prophecy. Yo... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Jung psychology has archetypes as a central concept. This post presents a simple explanation for this fundamental concept of Jungian psychology. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Believe it or not smart technology has now retreated marketing to the archetypes of Carl Jung. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Basically, an archetype is a repeated energetic pattern. There are 100s, if not 1000s, of archetypes. Since the dawn of time there's been “kinds of people,” which is actually archetypal energy. One example of this is The King ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity. ... Strategy: Develop ordinary solid virtues, be down to earth .... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Who are your heroes? Thatcher, Churchill, Disraeli, Blair? Or perhaps you prefer Burke, or Mill, or Locke? How good are you at understanding why those that are heroes to your seem like villains to others, or why some that seem... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What is Personal mythology? http://t.co/dNTFE83oYw #psychology #depthpsych #jungian #cgjung #hillman #archetypes Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
hicockalorum: Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Brands are beginning to question whether knowing their consumer is enough. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A Creator's focus on aesthetics and desirability is perfect for chocolate products. What else makes a great Creator brand? (Want to build a Creator brand? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Brand and marketing professionals working with or interested in Archetypes (Simply the best place on earth for #archetypes and #brands Come and join the well-informed and friendly debates! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Brand-centered businesses significantly outperform their competitors, with almost double their profit margins yet start-ups often lack a brand focus, thinking that 'brand' is an add-on for later. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Dark and delightful stories from the Brothers Grimm - The Star Online Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Be Sociable, Share! Tweet (Learn how #Branding with Archetypes® makes your marketing easy and FUN. http://t.co/QflPqV4DR4) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Are soft-drink brands like Pepsi, Coca Cola drowning out differences? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Adweek Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The power of brand archetypes can not be discounted in brand strategy. (Brand Strategy And Carl Jung’s Archetypes. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
There are several tactics you can use when implementing this strategic imperative: 1. Allow the story telling to be your differentiator. Archetype themes resonate well with the lowest common denominator, take for example ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Archetypes in Branding: A Toolkit for Creatives and Strategists [Margaret Hartwell, Joshua C. Chen] on Amazon.com. *FREE* super saver shipping on qualifying offers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
