PubMed comprises more than 23 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
karl lagor's insight:
Hatch and Schultz stress the importance of synergy with an effective corporate brand by aligning three star factors which are vision, image and culture. It outlines a branding tool kit which detects gaps between "three star factors" by analyzing the relationships between vision and culture, culture and image and image and vision.
These gaps should be assessed on ar egular basis in order to maintain a strong corporate brand. Any gaps could negatively affect consumers perceptions of a company and its businesses.
. By keeping your company’s vision, image and culture aligned while having a diverse range of products targeting a number of markets will differentiate yourself from the competition thus becoming a successful corporate brand.
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