Branding for companies have become increasing cruitial in order for there success; especially in todays society. After looking through articles about brandng and brand management, Facebook was the only company and brand that appeared the most.
It is evident that Facebook has become the most credible brand, and this is due to the publicity it has persisted over the previous years. Companies are using facebook as a high source of marketing. This is because facebook covers a large range of consumers of all different ages. Due to Facebook being so highly publicised, thier branding is everywhere. Companies expose Facebook for their own marketing and reputation but the more companies use Facebook, the better Facebook is increasing their brand awareness.
Their brand management is well thought through because even though facebook is free, their still making a huge amount of money, they have a incredible amount of users and the amount companies that turn to facebook for publicity is huge.
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