Brand and brand management
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Rescooped by Joanna Hou from Palestine!

Ratings and Reviews give insight into Increasing Customer Engagement

Ratings and Reviews give insight into Increasing Customer Engagement | Brand and brand management |
Reevoo's Rating and Review system gives Insight in how companies can Increase Customer Engagement and connect with consumers better

Via Ramy Jabbar رامي
Joanna Hou's insight:

enhancing customer engagement is one of marketing key goals. customers engagement can be increased in react by phone quickly,better aligning them by building trust, and connecting with them at the exact right moment via the right marketing touch point, (for example loyalty schemes can be better adjusted to reward particular forms of consumer engagement in precise ways).

Sam Liu's comment, September 26, 2013 4:28 PM
Cusomter engagement is important to marketing. This article talks about three elements to engage customer. Mobile phone, automotic and travel. we can see that overall rating are 100%. Lastly, it says to engage with customer, first make them happy, product development design and inventory decision
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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | Brand and brand management |
Joanna Hou's insight:

IMC considers all sources of brand or company contact that a customer has with a product or service. it is a wa to coordinate and manage the marketing communications program to ensure that they gice customers a cosistent message about the company and its brands. consumers' perception is a synthesis of the bundle of messages they receive media advertisements, price, package design, direct marketing effoerts, Imc is a centralized messaging function.

Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

Rachel Chen's curator insight, October 3, 2014 12:00 AM

Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Response is carefully measured in an attempt to take the waste out of marketing and should be part of your long-term strategy. Activity through virtually any media can be classed as direct marketing.

Rescooped by Joanna Hou from Creating an effective communication mix. Measuring results against objectives!

Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | Brand and brand management |
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.

Via Erica George, markpardington
Joanna Hou's insight:

This article is talking about how to create effective marketing communication mix. Marketing communcation mix is a combination of stratefies used in various ways to develop a brand or product promotion. it include five important element which are personal selling, general advertising, direct marketing efforts and public relations which are used in different levels when created to develop a brand.

Elaine Li's comment, September 27, 2013 1:07 AM
Great insight. I think this is a great article in relation to our week 6 coursework because it gives a great develop on how to set up an effective communication mix. In order to implement a good strategy through the marketing promotional mix, there are five steps listed:
1. Identify your target audiences
2. Create your key message points
3. Identify your apertures
4. Write your plan
5. Identify your tactics.
As long as you follow these steps, marketing communication mix will not be a problem to your business anymore.
Swati Tiwary's curator insight, October 2, 2013 9:48 AM
This article outlines the importance of developing an effective marketing communication mix. effective communication with consumers is vital for any business. This part comes under the promotion part of the marketing plan. It is important to have a variety of communication techniques as the target audience for every product is diverse. This articles states 6 ways of developing a good communications mix: 1) its important to have identify the target audience: this can be done by a good extensive research. The target audience needs to be further segmented into categories such as current customers, prospective customers and early adopters 2) Create your key message points: it is important to pin point the key messages that the company wants to impart to the consumers 3) Identify your apertures: it is important to find out the opportunities or openings to reach their audience. For example if a company wants to reach school children then they need to make use of a classroom 4) Its important to write the plan: Writing the plan in a clear and concise manner is important. They key objectives and the plan to fulfill them is important so people have clear guidelines to follow 5) Identify the tactics: tactics are important to meet the overall objective. Its good to use tactics that would appeal to the target audience. Effective communication is vital for integrated marketing communications. communication is not a straight forward or a single dimmentional thing. Its multi faceted just like the market and its consumers. hence it is important to have a mix of different communication strategies to cater to all the different segments of the target audience
Rachel Chen's curator insight, October 3, 2014 12:10 AM

It is a really good base for entrepreneurs and marketers in new startup businesses, as well as organisations who wish to increase brand awareness across a wide audience. It’s first important for any firm to identify its target audience with the use of demographic factors like age, buying habits and any other habits relevant to the organisation. It’s also important to create a key message with the direct information that is going to be communicated to the customers and target audience. This basic process will be the keystone to implementing an effective communications mix and highly recommend using it as planning tool for planning your promotional approach.

Rescooped by Joanna Hou from The MarTech Digest!

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | Brand and brand management |


-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. Subscribe here (your privacy is protected).

-If you like this scoop, PLEASE share by using the links below.

Via marketingIO
Joanna Hou's insight:

Direct marketing is an effective way to attract more customers, it's targeted, you choose who you want mail to be sent and when it will be sent, direct mail is more focused and targeted to individual who will likely respond to your offer. moreover, direct marketing is tangible, it comes in all shapes and sizes, you can choose from postcards, brochures, flyers and so much more. Direct mail is the only channel that physically allows you place your message to customers' hands. that's why direct marketing is the most effective way to promot a brand.

Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.


From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;


-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping


MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.

Rescooped by Joanna Hou from iPads, MakerEd and More in Education!

34 Smart Ideas For Using Smartphones In The Classroom

34 Smart Ideas For Using Smartphones In The Classroom | Brand and brand management |

`In continuation of last week’s article, Part 1: 44 Better Ways to Use Smartphones in Class ; here is a new list of thirty-six additional ideas to help leverage the power of these tech gadgets in the learning environment. In this blog post, I have attempted to avoid any redundancies. Please join me in helping educators everywhere creatively use smartphones by contributing any overlooked uses and supportive responses via this survey."

Via John Evans
Joanna Hou's insight:

smart phones are very popular these years, people use is in studying and working, the appropriate app helps people work and study effectively, it also provide such a good channel of communication with friends and colleagues. As a kind of social media, smart phones provides a good channel for the promotion of many brands and products.

nathan bassett's curator insight, June 1, 2013 5:19 PM

Great ideas for all types of subjects.

Sam Liu's comment, September 26, 2013 4:11 PM
great idea for using smartphone in the classroom
Brooke Carver's curator insight, February 4, 2014 8:25 PM

This article allows any teacher to see what tips and ideas they can use with smartphones within their classroom. This is leaning more towards middle school and high school, due to the students in elementary not having phones.

Rescooped by Joanna Hou from PR & Communications daily news!

Why boards should care about reputation, brand management - PRWeek

Why boards should care about reputation, brand management - PRWeek | Brand and brand management |
Why boards should care about reputation, brand management
And corporate and brand management has been thought to be the domain of marketers and communications professionals.

Via Fernanda Grimaldi
Joanna Hou's insight:

The reputation is important for every brand; it takes 20 years to build a reputation and five minutes to ruin it. A brand can take a beating faster and falsely due to the rapid speed communications. Therefore, how to build a good reputation become the concern of both senior management and the board of directors.

Haifeng LIU's comment, August 15, 2013 6:21 PM
Good article to talk about the important thing for brand management, This article is spot-on as to why that's wrong. Board members are chosen for knowledge of mission, access to funding, visibility in the community with communications savvy an afterthought.
Sam Liu's comment, August 20, 2013 7:30 PM
well-written Joanna, To build reputation it takes very long time but it is easily to be destroyed. top manager has to know where their company at risk and have to develop a corporate leadership to response the risk